Collaborate with a team of four Leadership Corvallis Colleagues to set up a selfie campaign for BCHM.

1. Museum Selfie
Campaign
#museumselfies
TASK: Increase Benton County
Historical Museum's online
engagement and visitation
numbers by enhancing event
marketing.
RECOMMENDATION: Engage
in worldwide social media
support your local museum
campaign. #museumselfies
CLICK. ENJOY. SHARE.

2. FOR A SELFIE
SOCIAL MEDIA
Initial Recommendations
CAMPAIGN
* Use #museumselfies worldwide hashtag
* Add a Twitter Account/Handle
* Connect with donors, schools, and other
organizations to increase interest and raise
awareness. Highlight invested parties through
artificial selfies.
* Identify a variety of methods for patrons to
engage with a single campaign and incentivize
sharing (voting for selfies).

3. #MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
KEY
OBJECTIVES
Build and nurture relationships with the current
audience.
Increase traffic to social media.
Provide additional opportunities for interaction with
museum content online and in person.
Promote interest through documenting patron
interaction with collections and events.
Engage patrons and donors in discovering and
reaffirming their connections to history.

4. #MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
CONTENT
Recommendations
Use the 411 rule for the Selfie Campaign.
Post four educational, entertaining (patron selfie with art or artificial selfie with a story) posts for
every one "soft promotion" (event promotion or info about participating in the selfie campaign)
and one "hard promotion" (a direct invite to patrons to an event or to view a collection).
* Limit Facebook posts to 2 posts daily.
* Work with a scheduling tool to build content for future FB and Twitter posts.

5. #MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Leveraging
Social NetworksPURPOSE
ACTION ITEMS
FACEBOOK
KEY METRICS
* Brand Awareness - content creators/patrons/FB users
are the biggest brand/museum advocates
* Relationship Building - encourage FB audience to identify
with BCHM through art selfies
* Event Promotion - promote upcoming collections & events
* Engage with Influencers - collaborate with key leaders on
social media in the community (schools, government,
group leaders, museum advocates, etc.)
* Lead Generation - increase traffic to website & Twitter
* Number of posts per day
(recommended 1 - 2, Monday - Friday)
* Page Follows
* Likes
* Engagement & Comments
* Referring Traffic
*Shares
*Lead Generation (to and from FB)
* Schedule Posts for Peak Traffic - use a program similar to
Hootsuite to schedule posts and sync platforms

6. #MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Leveraging
Social NetworksPURPOSE
ACTION ITEMS
TWITTER
KEY METRICS
* Brand Awareness - use Twitter handles to engage
content creators/patrons/FB users as the biggest
brand/museum advocates
* Relationship Building - encourage audience to identify
with BCM through art selfies
* Share - selfie links, blog posts, and engaging content
* Communicate Issues - educate audience about their place
in history and relevance to BCM
* Lead Generation - use lead generation cards
* Number of posts per day
* Followers
* Mentions
* ReTweets
* Lead Generation
* Referring Traffic
* Favorited Tweets
*Lead Generation (to and from FB/Blog)
* Set Up - Twitter lead generation cards to use for CRM email
campaigns (see next page on using Twitter Cards)

7. #MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Leveraging
Social NetworksTWITTER CARDS
TWITTER
Twitter cards allow the Benton County Museum to
increase its marketing reach by allowing interested
parties to opt in to email, mail, and social media
announcements about collections, events, etc.
It is a proven method of presenting patrons and social
media followers with an additional opportunity to
engage with the museum.

8. #MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
SAMPLE
Calendar
***Schedule in Word Doc
also provided***
Selfie
CAMPAIGN
Sample Calendar
Sample calendar is
available as a MS Word
doc

9. #MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested
Posting
Schedule

10. #MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested
Posting
Schedule

11. #MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested
Posting
Schedule

12. #MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested
Posting
Schedule
PLEASE NOTE: The
Suggested Posting
Schedule, as a dynamic
document, is also available
in Microsoft Word format.

13. for SELFIE
Social Media
Additional Recommendations
CAMPAIGN
* Work with school districts to engage children and youth in campaign
* Connect with history & marketing majors to participate in selfie campaign and
engage college level audience
* Formalize posting process and leverage multi-platform tools