SlideShare a Scribd company logo
Museum Selfie
Campaign
#museumselfies
TASK: Increase Benton County
Historical Museum's online
engagement and visitation
numbers by enhancing event
marketing.
RECOMMENDATION: Engage
in worldwide social media
support your local museum
campaign. #museumselfies
CLICK. ENJOY. SHARE.
FOR A SELFIE
SOCIAL MEDIA
Initial Recommendations
CAMPAIGN
* Use #museumselfies worldwide hashtag
* Add a Twitter Account/Handle
* Connect with donors, schools, and other
organizations to increase interest and raise
awareness. Highlight invested parties through
artificial selfies.
* Identify a variety of methods for patrons to
engage with a single campaign and incentivize
sharing (voting for selfies).
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
KEY
OBJECTIVES
Build and nurture relationships with the current
audience.
Increase traffic to social media.
Provide additional opportunities for interaction with
museum content online and in person.
Promote interest through documenting patron
interaction with collections and events.
Engage patrons and donors in discovering and
reaffirming their connections to history.
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
CONTENT
Recommendations
Use the 411 rule for the Selfie Campaign.
Post four educational, entertaining (patron selfie with art or artificial selfie with a story) posts for
every one "soft promotion" (event promotion or info about participating in the selfie campaign)
and one "hard promotion" (a direct invite to patrons to an event or to view a collection).
* Limit Facebook posts to 2 posts daily.
* Work with a scheduling tool to build content for future FB and Twitter posts.
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Leveraging
Social NetworksPURPOSE
ACTION ITEMS
FACEBOOK
KEY METRICS
* Brand Awareness - content creators/patrons/FB users
are the biggest brand/museum advocates
* Relationship Building - encourage FB audience to identify
with BCHM through art selfies
* Event Promotion - promote upcoming collections & events
* Engage with Influencers - collaborate with key leaders on
social media in the community (schools, government,
group leaders, museum advocates, etc.)
* Lead Generation - increase traffic to website & Twitter
* Number of posts per day
(recommended 1 - 2, Monday - Friday)
* Page Follows
* Likes
* Engagement & Comments
* Referring Traffic
*Shares
*Lead Generation (to and from FB)
* Schedule Posts for Peak Traffic - use a program similar to
Hootsuite to schedule posts and sync platforms
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Leveraging
Social NetworksPURPOSE
ACTION ITEMS
TWITTER
KEY METRICS
* Brand Awareness - use Twitter handles to engage
content creators/patrons/FB users as the biggest
brand/museum advocates
* Relationship Building - encourage audience to identify
with BCM through art selfies
* Share - selfie links, blog posts, and engaging content
* Communicate Issues - educate audience about their place
in history and relevance to BCM
* Lead Generation - use lead generation cards
* Number of posts per day
* Followers
* Mentions
* ReTweets
* Lead Generation
* Referring Traffic
* Favorited Tweets
*Lead Generation (to and from FB/Blog)
* Set Up - Twitter lead generation cards to use for CRM email
campaigns (see next page on using Twitter Cards)
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Leveraging
Social NetworksTWITTER CARDS
TWITTER
Twitter cards allow the Benton County Museum to
increase its marketing reach by allowing interested
parties to opt in to email, mail, and social media
announcements about collections, events, etc.
It is a proven method of presenting patrons and social
media followers with an additional opportunity to
engage with the museum.
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
SAMPLE
Calendar
***Schedule in Word Doc
also provided***
Selfie
CAMPAIGN
Sample Calendar
Sample calendar is
available as a MS Word
doc
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested 
Posting 
Schedule
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested 
Posting 
Schedule
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested 
Posting 
Schedule
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested 
Posting 
Schedule
PLEASE NOTE: The
Suggested Posting
Schedule, as a dynamic
document, is also available
in Microsoft Word format.
for SELFIE
Social Media
Additional Recommendations
CAMPAIGN
* Work with school districts to engage children and youth in campaign
* Connect with history & marketing majors to participate in selfie campaign and
engage college level audience
* Formalize posting process and leverage multi-platform tools

More Related Content

Similar to Benton county historical museum selfie campaign final

Project 1 Pensacola
Project 1 PensacolaProject 1 Pensacola
Project 1 Pensacola
1pensacola
 
Community Activation
Community ActivationCommunity Activation
Community Activation
Daniel McKean
 
Essential Online Tools for Historical Societies
Essential Online Tools for Historical SocietiesEssential Online Tools for Historical Societies
Essential Online Tools for Historical Societies
vtrural
 
Tampa Presentation 2009
Tampa Presentation 2009Tampa Presentation 2009
Tampa Presentation 2009
mikekierce
 
Embracing Technology A F P W I
Embracing  Technology  A F P  W IEmbracing  Technology  A F P  W I
Embracing Technology A F P W I
Andy Zellers
 
Short's Digital Campaign
Short's Digital CampaignShort's Digital Campaign
Short's Digital Campaign
Sam Harris
 
AFP - eTapestry Presentation
AFP - eTapestry PresentationAFP - eTapestry Presentation
AFP - eTapestry Presentation
Andy Zellers
 
Embracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy StepsEmbracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy Steps
krucker
 
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy StepsSan Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
mikekierce
 
How to Build Community and Actually Drive Donations Using Social Media
How to Build Community and Actually Drive Donations Using Social MediaHow to Build Community and Actually Drive Donations Using Social Media
How to Build Community and Actually Drive Donations Using Social Media
Julia Campbell
 
Social Media Ideas for Small Businesses
Social Media Ideas for Small BusinessesSocial Media Ideas for Small Businesses
Social Media Ideas for Small Businesses
James S. Walker
 
Social Media 202
Social Media 202Social Media 202
Social Media 202
kristinalibby
 
Embracing Technology As A Nonprofit- DC Seminar 9.9.09
Embracing Technology As A Nonprofit- DC Seminar 9.9.09Embracing Technology As A Nonprofit- DC Seminar 9.9.09
Embracing Technology As A Nonprofit- DC Seminar 9.9.09
brooke.csukas
 
Facebook For Marketing And Public Relations
Facebook For Marketing And Public RelationsFacebook For Marketing And Public Relations
Facebook For Marketing And Public Relations
Vincenzo Cosenza
 
Embracing Technology
Embracing TechnologyEmbracing Technology
Embracing Technology
Mark Scott
 
AFS-USA Social Media Strategy Proposal
AFS-USA Social Media Strategy ProposalAFS-USA Social Media Strategy Proposal
AFS-USA Social Media Strategy Proposal
Alexa Lightner
 
CD2015_CommunityOrganizerGuide
CD2015_CommunityOrganizerGuideCD2015_CommunityOrganizerGuide
CD2015_CommunityOrganizerGuide
Jacqueline Soczka
 
Social Media at the Phillips Collection (August 2011)
Social Media at the Phillips Collection (August 2011)Social Media at the Phillips Collection (August 2011)
Social Media at the Phillips Collection (August 2011)
Michelle Fares
 
eDemocracy2012 Savica Pop Toneva Social_media-closer_to_the_civic
eDemocracy2012  Savica Pop Toneva Social_media-closer_to_the_civiceDemocracy2012  Savica Pop Toneva Social_media-closer_to_the_civic
eDemocracy2012 Savica Pop Toneva Social_media-closer_to_the_civic
e-Democracy Conference
 
Worldvision
WorldvisionWorldvision
Worldvision
hyunmyou
 

Similar to Benton county historical museum selfie campaign final (20)

Project 1 Pensacola
Project 1 PensacolaProject 1 Pensacola
Project 1 Pensacola
 
Community Activation
Community ActivationCommunity Activation
Community Activation
 
Essential Online Tools for Historical Societies
Essential Online Tools for Historical SocietiesEssential Online Tools for Historical Societies
Essential Online Tools for Historical Societies
 
Tampa Presentation 2009
Tampa Presentation 2009Tampa Presentation 2009
Tampa Presentation 2009
 
Embracing Technology A F P W I
Embracing  Technology  A F P  W IEmbracing  Technology  A F P  W I
Embracing Technology A F P W I
 
Short's Digital Campaign
Short's Digital CampaignShort's Digital Campaign
Short's Digital Campaign
 
AFP - eTapestry Presentation
AFP - eTapestry PresentationAFP - eTapestry Presentation
AFP - eTapestry Presentation
 
Embracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy StepsEmbracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy Steps
 
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy StepsSan Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
 
How to Build Community and Actually Drive Donations Using Social Media
How to Build Community and Actually Drive Donations Using Social MediaHow to Build Community and Actually Drive Donations Using Social Media
How to Build Community and Actually Drive Donations Using Social Media
 
Social Media Ideas for Small Businesses
Social Media Ideas for Small BusinessesSocial Media Ideas for Small Businesses
Social Media Ideas for Small Businesses
 
Social Media 202
Social Media 202Social Media 202
Social Media 202
 
Embracing Technology As A Nonprofit- DC Seminar 9.9.09
Embracing Technology As A Nonprofit- DC Seminar 9.9.09Embracing Technology As A Nonprofit- DC Seminar 9.9.09
Embracing Technology As A Nonprofit- DC Seminar 9.9.09
 
Facebook For Marketing And Public Relations
Facebook For Marketing And Public RelationsFacebook For Marketing And Public Relations
Facebook For Marketing And Public Relations
 
Embracing Technology
Embracing TechnologyEmbracing Technology
Embracing Technology
 
AFS-USA Social Media Strategy Proposal
AFS-USA Social Media Strategy ProposalAFS-USA Social Media Strategy Proposal
AFS-USA Social Media Strategy Proposal
 
CD2015_CommunityOrganizerGuide
CD2015_CommunityOrganizerGuideCD2015_CommunityOrganizerGuide
CD2015_CommunityOrganizerGuide
 
Social Media at the Phillips Collection (August 2011)
Social Media at the Phillips Collection (August 2011)Social Media at the Phillips Collection (August 2011)
Social Media at the Phillips Collection (August 2011)
 
eDemocracy2012 Savica Pop Toneva Social_media-closer_to_the_civic
eDemocracy2012  Savica Pop Toneva Social_media-closer_to_the_civiceDemocracy2012  Savica Pop Toneva Social_media-closer_to_the_civic
eDemocracy2012 Savica Pop Toneva Social_media-closer_to_the_civic
 
Worldvision
WorldvisionWorldvision
Worldvision
 

More from Tamara Mitchell

Ethics And Geospatial Surveillance
Ethics And Geospatial SurveillanceEthics And Geospatial Surveillance
Ethics And Geospatial Surveillance
Tamara Mitchell
 
Arc GIS Literature Story Map
Arc GIS Literature Story MapArc GIS Literature Story Map
Arc GIS Literature Story Map
Tamara Mitchell
 
Faculty Development Online Course Plan
Faculty Development Online Course PlanFaculty Development Online Course Plan
Faculty Development Online Course Plan
Tamara Mitchell
 
Badges for Western University
Badges for Western UniversityBadges for Western University
Badges for Western University
Tamara Mitchell
 
High impact practices a path to experiential learning in the online environme...
High impact practices a path to experiential learning in the online environme...High impact practices a path to experiential learning in the online environme...
High impact practices a path to experiential learning in the online environme...
Tamara Mitchell
 
Education technology and future implications
Education technology and future implicationsEducation technology and future implications
Education technology and future implications
Tamara Mitchell
 
Artificial intelligence societal impacts and critical decisions
Artificial intelligence societal impacts and critical decisionsArtificial intelligence societal impacts and critical decisions
Artificial intelligence societal impacts and critical decisions
Tamara Mitchell
 
certificate
certificatecertificate
certificate
Tamara Mitchell
 
Formatting an apa open office writer document
Formatting an apa open office writer documentFormatting an apa open office writer document
Formatting an apa open office writer document
Tamara Mitchell
 
Career development facilitator presentation by tamara mitchell
Career development facilitator presentation by tamara mitchellCareer development facilitator presentation by tamara mitchell
Career development facilitator presentation by tamara mitchell
Tamara Mitchell
 
Design portfolio
Design portfolioDesign portfolio
Design portfolio
Tamara Mitchell
 
Design Process
Design Process Design Process
Design Process
Tamara Mitchell
 

More from Tamara Mitchell (12)

Ethics And Geospatial Surveillance
Ethics And Geospatial SurveillanceEthics And Geospatial Surveillance
Ethics And Geospatial Surveillance
 
Arc GIS Literature Story Map
Arc GIS Literature Story MapArc GIS Literature Story Map
Arc GIS Literature Story Map
 
Faculty Development Online Course Plan
Faculty Development Online Course PlanFaculty Development Online Course Plan
Faculty Development Online Course Plan
 
Badges for Western University
Badges for Western UniversityBadges for Western University
Badges for Western University
 
High impact practices a path to experiential learning in the online environme...
High impact practices a path to experiential learning in the online environme...High impact practices a path to experiential learning in the online environme...
High impact practices a path to experiential learning in the online environme...
 
Education technology and future implications
Education technology and future implicationsEducation technology and future implications
Education technology and future implications
 
Artificial intelligence societal impacts and critical decisions
Artificial intelligence societal impacts and critical decisionsArtificial intelligence societal impacts and critical decisions
Artificial intelligence societal impacts and critical decisions
 
certificate
certificatecertificate
certificate
 
Formatting an apa open office writer document
Formatting an apa open office writer documentFormatting an apa open office writer document
Formatting an apa open office writer document
 
Career development facilitator presentation by tamara mitchell
Career development facilitator presentation by tamara mitchellCareer development facilitator presentation by tamara mitchell
Career development facilitator presentation by tamara mitchell
 
Design portfolio
Design portfolioDesign portfolio
Design portfolio
 
Design Process
Design Process Design Process
Design Process
 

Recently uploaded

clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
Priyankaranawat4
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
heathfieldcps1
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
S. Raj Kumar
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
สมใจ จันสุกสี
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Celine George
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 

Recently uploaded (20)

clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 

Benton county historical museum selfie campaign final

  • 1. Museum Selfie Campaign #museumselfies TASK: Increase Benton County Historical Museum's online engagement and visitation numbers by enhancing event marketing. RECOMMENDATION: Engage in worldwide social media support your local museum campaign. #museumselfies CLICK. ENJOY. SHARE.
  • 2. FOR A SELFIE SOCIAL MEDIA Initial Recommendations CAMPAIGN * Use #museumselfies worldwide hashtag * Add a Twitter Account/Handle * Connect with donors, schools, and other organizations to increase interest and raise awareness. Highlight invested parties through artificial selfies. * Identify a variety of methods for patrons to engage with a single campaign and incentivize sharing (voting for selfies).
  • 3. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie KEY OBJECTIVES Build and nurture relationships with the current audience. Increase traffic to social media. Provide additional opportunities for interaction with museum content online and in person. Promote interest through documenting patron interaction with collections and events. Engage patrons and donors in discovering and reaffirming their connections to history.
  • 4. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum CONTENT Recommendations Use the 411 rule for the Selfie Campaign. Post four educational, entertaining (patron selfie with art or artificial selfie with a story) posts for every one "soft promotion" (event promotion or info about participating in the selfie campaign) and one "hard promotion" (a direct invite to patrons to an event or to view a collection). * Limit Facebook posts to 2 posts daily. * Work with a scheduling tool to build content for future FB and Twitter posts.
  • 5. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Leveraging Social NetworksPURPOSE ACTION ITEMS FACEBOOK KEY METRICS * Brand Awareness - content creators/patrons/FB users are the biggest brand/museum advocates * Relationship Building - encourage FB audience to identify with BCHM through art selfies * Event Promotion - promote upcoming collections & events * Engage with Influencers - collaborate with key leaders on social media in the community (schools, government, group leaders, museum advocates, etc.) * Lead Generation - increase traffic to website & Twitter * Number of posts per day (recommended 1 - 2, Monday - Friday) * Page Follows * Likes * Engagement & Comments * Referring Traffic *Shares *Lead Generation (to and from FB) * Schedule Posts for Peak Traffic - use a program similar to Hootsuite to schedule posts and sync platforms
  • 6. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Leveraging Social NetworksPURPOSE ACTION ITEMS TWITTER KEY METRICS * Brand Awareness - use Twitter handles to engage content creators/patrons/FB users as the biggest brand/museum advocates * Relationship Building - encourage audience to identify with BCM through art selfies * Share - selfie links, blog posts, and engaging content * Communicate Issues - educate audience about their place in history and relevance to BCM * Lead Generation - use lead generation cards * Number of posts per day * Followers * Mentions * ReTweets * Lead Generation * Referring Traffic * Favorited Tweets *Lead Generation (to and from FB/Blog) * Set Up - Twitter lead generation cards to use for CRM email campaigns (see next page on using Twitter Cards)
  • 7. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Leveraging Social NetworksTWITTER CARDS TWITTER Twitter cards allow the Benton County Museum to increase its marketing reach by allowing interested parties to opt in to email, mail, and social media announcements about collections, events, etc. It is a proven method of presenting patrons and social media followers with an additional opportunity to engage with the museum.
  • 8. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie CAMPAIGN SAMPLE Calendar ***Schedule in Word Doc also provided*** Selfie CAMPAIGN Sample Calendar Sample calendar is available as a MS Word doc
  • 9. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie CAMPAIGN Suggested  Posting  Schedule
  • 10. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie CAMPAIGN Suggested  Posting  Schedule
  • 11. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie CAMPAIGN Suggested  Posting  Schedule
  • 12. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie CAMPAIGN Suggested  Posting  Schedule PLEASE NOTE: The Suggested Posting Schedule, as a dynamic document, is also available in Microsoft Word format.
  • 13. for SELFIE Social Media Additional Recommendations CAMPAIGN * Work with school districts to engage children and youth in campaign * Connect with history & marketing majors to participate in selfie campaign and engage college level audience * Formalize posting process and leverage multi-platform tools