More Related Content Similar to Smart Pad In 10 months Similar to Smart Pad In 10 months (20) More from Seungyul Kim (20) Smart Pad In 10 months9. Global Smart Pad Market Size
200
(Unit : Million)
154.2
150
134
103.4
101
100
64
54.8
61 50
19.5 45
15 15 30
2010
2011 0
2012
2013
Gartner Display Bank
10. ‘Very Interested’ In Developing For Each Platform
0% 25% 50% 75% 100%
iPhone 92%
Android Phone
87%
iPad
87%
Android Tablet
74%
PlayBook
28%
WebOS Tablet 16%
- Source : IDC(2011.01)
11. 2011 Connected Device
Other
0.86%
e-Book Reader
2.60%
Internet TV
8.23%
Smart Phone
28.14%
Smart Pad
60.17%
http://www.mobizen.pe.kr/1038
44. iPad’s Major Usage
0% 10% 20% 30% 40%
Web Surfing 37.7%
E-mail & SNS
23.6%
Video
11.5%
Game
10.2%
Others
17.0%
- Source : Business Insider
45. Device For Web Surfing
40%
36.2%
31.1%
30%
22.0%
20%
10.7% 10%
Desktop
Laptop 0%
iPad
- Source : Business Insider Smart Phone
46. Method For Online News In iPad
37.0%
37%
34.7%
28.3%
28%
19%
9%
Browser
Application 0%
- Source : Business Insider Reader
53. #5. Local Color Is Important
1 Web Surfing 1 Web Surfing 1 Web Surfing
2 E-Mail 2 eBook 2 Game
3 Application 3 E-Mail 3 Video
4 Video 4 Video 4 eBook
5 eBook 5 Game 5 Magazine
-Source : Chang Wave -Source : Macromill -Source : KT
56. If You Are Big Brother
Web
Game
Video & Music
eBook
57. Revenue Shift Advertising To Virtual Good Sales
$10
9
8
7
6
5
4
3
2
1
0
2009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9
Advertising Revenue Virtual Good Sales - Source : Flurry
58. iPad, Revenue Share By Monetization Type
0% 25% 50% 75% 100%
2010. 06 88% 5% 7%
2010. 12
71%
14% 15%
Paid App
Paid App With In-App Purchases
Free App With In-App Purchases
- Source : Distimo
59. Business Model Ranking
2010 2011
59%
60%
43%
40% 42% 45%
34%
27% 30%
27%
30%
26%
26%
18%
14% 15%
10%
App Store Sales
Advertising 6%
In-App Purchase 0%
Brand Loyalty
Mobile Commerce
Saas
- Source : IDC Coupon
66. Online Is Not Stand-Aline Activity.
66% Of User Do Multi-Tasking In Online.
Creation 77%, Transaction 74%, Information 73%
- Source : Microsoft