How to get all types of employees to engage as advocates
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Valuable tips on how to motivate all groups of employees to get on board and become brand advocates. To learn more, visit https://soampli.com/.
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How to get all types of employees to engage as advocates
- 1. Get ALL 3 types of your employees to engage as advocates! soampli.com
- 2. What on earth is an Employee Advocate? soampli.com
- 3. Anyone that shares their company’s message on their personal social channels, regardless of their job description soampli.com
- 4. Identifying the 3 types of employees … talk about generalisation! soampli.com
- 5. 1. Those that love their job 2. Those happy to plod along but might not have real interest 3. Those that aren’t too keen on their job soampli.com
- 6. Who are they? How do you get ALL employees to engage as advocates? soampli.com
- 7. Type 1: ‘We love our job!’ Probably already talking positively about their job with friends & family in parks and pubs In most cases it is just through word of mouth, not on social channels = not being used to their full potential soampli.com
- 8. Make it easy for these employees to post to their personal social channels They have the motivation but may simply lack content ideas. If companies provide this, the posts will follow! soampli.com
- 9. Type 2: ‘It pays the bills’ Often overlooked Often not aware of the true values and goals of their company Can easily be turned into advocates soampli.com
- 10. Give them a voice. Let them talk about their expertise, make it visible! … this content can be shared by other co-workers They need to know they are a valued cog in the wheel! Share encouraging, exclusive content and help them become thought leaders It can motivate the unmotivated and ultimately lead to a happier, more effective working environment … yes we said it soampli.com
- 11. Type 3: ‘I’d rather be anywhere but here’ These are tricky & harder to motivate May need to be inspired with extra love soampli.com
- 12. A gamification leader board can measure how they engage The more co-workers engage, the higher up they go If they remain at the top for a certain amount of time then you can reward them It works!! Recognition ..and maybe some goodies! soampli.com
- 13. enterprise platform helps you maintain and transform the outlook of your employees. Realise the potential of employees as social media advocates!
- 14. Keep an eye out for more presentations and learning materials: Icons used were designed by Flaticon.com and Piktochart.com Press icons