Most businesses open a Twitter account, peck out a couple of tweets, and then give up because they don’t understand it. The reality is that some businesses flourish on Twitter while others fail. Morriss, like most people, was extremely skeptical about Twitter’s place in the business world when he first heard of it more than two years ago. But after gaining an understanding of Twitter and its true business value, he became an avid Twitterer himself. In this session, Morriss will separate the myths from the reality, help you understand what the twittersphere is all about, and give you specific techniques for using it well once you dive in.

1. TWITTER:
WHERE’S
THE ROI?
Morriss Partee

2. Our new World 2.0
The Social Media Revolution

3. I was once reluctant to
try “Twitter”
Tweet? Twit?
Why would I want to
see everyone’s tweets?

4. A little bit about me
@mmpartee

5. WINNING OVER
NEW
CUSTOMERS!
ROI?

6. BUSINESS STRATEGY
MARKETING STRATEGY
ONLINE/SOCIAL MEDIA STRATEGY
TWITTER STRATEGY

7. Where the
conversation
used to take
place

8. Where the conversation now takes
place

12. WHAT ARE THE BUSINESS USES
OF TWITTER?

13. WINNING OVER
NEW
CUSTOMERS!

14. FIND LOCAL TWEEPS

15. DRIVE TRAFFIC

16. CREATE AWARENESS

17. PROFESSIONAL DEVELOPMENT

18. SELL PRODUCTS

19. CUSTOMER SERVICE

20. PR/MARKETING

21. SUPPORT & ENCOURAGEMENT

22. TIPS YOU CAN USE
NOW

23. SEARCH.TWITTER.COM

24. http://twitter.com/mmpartee/westernma

25. NAMES, NAMES, NAMES, NAMES

26. DRIVE TRAFFIC- LINKS

27. CASE STUDIES
FOR FURTHER REVIEW

28. @delloutlet
$6.5 million in revenue
http://en.community.dell.com/blogs/direct2dell/archive/2009/12/08/expanding-connections-
with-customers-through-social-media.aspx

29. @lesleylambert
15% of revenue
75% of new leads
http://lesleylambert.com/

31. TIME TO
JUMP IN!

32. Want more

33. PodCamp WesternMass
Saturday, February 6, 2010
$20
Westfield State College
Info: http://podcamp.pbworks.com/PodCampWesternMass
Tickets: http://pcwm2-efbnen.eventbrite.com/

34. Social Media/Networking
Morriss Partee
Chief Experience Officer
EverythingCU.com
morriss@everythingcu.com
413·535·0621
http://everythingcu.wordpress.com
Friend me on EverythingCU, Facebook, Twitter, LinkedIn
Today’s slides will be on Slideshare.net