This is the presentation I gave in Brighton, UT on March 10, 2010 on how the social web is changing the world and effecting how people interact with business...and how business can change to meet our changing needs.
3. twitter 57% women
66% under 25 yrs old
18m + estimated ‘users’
85% tweet <1x per day
1.1% tweet >10x per day
75% all Twitter activity comes from 5% of users
94% of Twitter users have <100 followers
0.68% of Twitter users have >1000 followers
92% follow <100 others
stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct09
4. date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp
5. facebook >400m + estimated active ‘users’
57% women
70% outside of the US
5 billion pieces of content shared each week
Average user has:
130 friends
>55 minutes each day on FB
>25 comments on FB each month
‘Fans’ 2 pages each month
Member of 12 groups
>500,000 active applications >1M developers
stats from: Brian Solis Oct09, Facebook public Statistics Jan10
6. mobile 4B mobile phones worldwide
65M active users accessing FB thru mobile devices
Ppl who use mobile devices are 50% more active on SNs
~20% of tweets come from mobile devices
4B mobile phones represent 59% of the world’s population
100% SMS, 92% browser, 71% MMS, 63% camera
15% of mobile phones are smartphones
Mobile content is worth >$71B
stats from: Facebook public Statistics Jan10, Sysomos Jun09, Tomi Ahonen Almanac 2009
7. social
networks SN’s more popular than email (67% - 65%)
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Social networks are likely to overtake search soon
Amount of time spent on FB increased 566% in 09
stats from: Neilsen Mar09,
8. Why people are on
social networks Total
Keep in touch with friends 75%
For fun 55%
Keep in touch with family 41%
Invited by someone they know 30%
Keep in touch with classmates 30%
Keep in touch with business network 5%
Job searching 4%
Business development/sales 3%
Searching for new hires 1%
Other 4%
stats from: eMarketer Jul09
11. 69%
of online 12-24 yr olds own a laptop
91% of American teens are online (PEW 2008)
69% of American teens have broadband at home (PEW 2008)
stats: srgnet.com November 2009
12. 12-24 year olds
spend an average of
7.1 hours
per day
on video-based
entertainment...
stats: srgnet.com November 2009
13. 59% have video capable media players
65% have watched a <10 min clip in the
past month (23% watched 60min show)
80% watch video on digital media players
52%
watch TV with their laptop almost all
of the time (70% are IMing, texting to share TV
events with friends)
66% watch TV online
stats: srgnet.com November 2009
14. 59%
would rather get rid of cable TV than the internet
stats: srgnet.com November 2009
15. connected to friends
to the internet
mobile delivered to me
nomadic on-the-go
now
stats: srgnet.com November 2009
convenient
instant
24. dell idea storm:
dell went from spiraling numbers, criticism and dellhell
to working with their customer community to innovate
products, services and even operations.
29. “any action that prioritizes
rules, protocols, logic,
efficiency, procedures or any
other type of pre-set
guidelines at the cost of
relationships or compassion
towards other human beings
indicates robot.”
59. 1. people powered manufacturing
2. community innovation
3. being human(e)
4. culture is everything
5. mobility, mobility, mobility
6. social objects
7. multi-tasking
64. leveling up
• challenge: too much challenge will cause
anxiety; too little challenge will cause boredom
• clear goals and feedback
• sense of control
• concentration on the task at hand
• loss of self-consciousness & time