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Marketing Trends & Social Media Marketing

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Marketing Trends that are changing the landscape and how Social Media Marketing fits into that landscape

Marketing Trends that are changing the landscape and how Social Media Marketing fits into that landscape

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  • 1. Everything you need to know about me… Mike Said brandStrategy.co.za THAT’S IT!
  • 2. Marketing is NOT about reality. Marketing is about perception! It is more important what people THINK you are than what you ACTUALLY are
  • 3. In your mind, Imagine the South African Post Office was a living, is the Post breathing human being and not an institution or Office… company. MALE OR FEMALE?
  • 4. In your mind, Imagine the South African Post Office was a living, how OLD is breathing human being and not an institution or the Post company. Office?
  • 5. In your mind, Imagine the South African Post Office was a living, where does breathing human being and not an institution or the Post company. Office LIVE?
  • 6. In your mind, Imagine the South African Post Office was a living, what does the breathing human being and not an institution or Post Office company. DRIVE?
  • 7. In your mind, Imagine the South African Post Office was a living, what does the breathing human being and not an institution or Post Office company. DRINK?
  • 8. In your mind, Imagine the South African Post Office was a living, where does breathing human being and not an institution or the Post company. Office spend its LEISURE TIME?
  • 9. In your mind, Imagine the South African Post Office was a living, would you be breathing human being and not an institution or SEEN out in company. public with the Post Office?
  • 10. Thousands upon Male thousands of these 50-80 or Ancient questions always yield the Nowhere near you! same results… Toyota or Bakkie Brandy & Coke or Castle Loftus, Braai or Fishing NO! NO! NO!
  • 11. Despite what you may read or hear, it is exceptionally tough out there. Turnover is for vanity, profit is for sanity and cash flow is reality!
  • 12. Never lose sight of the underlying reality… The FRANCHISOR is a TOP LINE company The FRANCHISEE runs a BOTTOM LINE company!
  • 13. The world is changing before your eyes
  • 14. The first major marketing trend is towards honesty and transparency
  • 15. The second major marketing trend is towards less interruption in marketing
  • 16. The third major marketing trend is towards showing people and not telling them
  • 17. The fourth major marketing trend is towards online video
  • 18. 765 000 VIEWS Don’t I wish I had branded it!
  • 19. The fifth major marketing trend is towards targeting and market segmentation
  • 20. The sixth major marketing trend is towards an integrated marketing strategy
  • 21. The second major marketing trend is towards SOCIAL MEDIA MARKETING
  • 22. First next step is creating a Corporate Blog. “The Inside Channel” Think with your head, write with your heart.
  • 23. Next step is creating a LinkedIn profile. The Formal Face of the company, the profile investors should see.
  • 24. Then go and create a FACEBOOK profile. The informal side of the company the one you would like everyone to see
  • 25. Then go and create a Twitter account. The “Cocktail Party” side of the company, light hearted and flirtatious
  • 26. Then go and create a YouTube channel. The informative side of the company, the teacher and the mentor
  • 27. 1. Establish Clear Goals 2. Listen To Your Market 3. Build Channels And Platforms 4. Engage With Your Market 5. Participate In Conversations 6. Don’t Ever SPAM!
  • 28. By the end of 2009, DELL had generated $6.5 DELL million in sales are doing from twitter it right! alone
  • 29. Since 2008, have helped over a 150000 COMCAST customers are doing through social it right! networks
  • 30. “My Starbucks Idea” has generated over STARBUCKS 50 000 product are doing ideas it right!
  • 31. Have climbed 1.65 Million places in brandStrategy alexa.com traffic. are doing Generating interest it right! and new clients (I think!) weekly