‘How to sell yourself both On and Off Line'
Philip Wilson -firstname.lastname@example.org
“Are you out of work? A student looking
for new opportunities, a 'fifty something'
trying to break back into the work
place? Or just an 'ordinary joe' trying to
make your way in the world?”
One thing rings true for all of us -a
need to sell yourself!
In the modern world the need to sell
yourself now falls distinctly into two
very clearly defined categories: 1.
Online and 2. Offline.
Google Profiles (Local for Business)
What is an Online CV?
Offline Cvs will be dead in 2/3 years
Will LinkedIn be the new default information provider for
recruitment? ...who knows?
Will detailed employment information be available to
perspective employers -Most definitely!
Why should I use it? Essential! (no choice)
You must start now -Today
Tell the world everything, your school, your home town
,your social media destinations i.e. facebook etc , previous
employers ,skills ,recommendations -Everything. Most
important of all tell people what you are good at.
In life we have too few opportunities to tell people what we
do best. LinkedIn is your opportunity to tell people what
you do best.
What is it? A good way to promote yourself. A good way to
get fired! Your profile should be: Easy to locate
My normal advice for social media is
My advice for Facebook is slightly different
No smut! No bad language. No Racism. No
Pictures -not drunk/ hungover
No dangerous stunts (employers don't wish to
employ somebody who might die next weekend)
What is it? A Connecting and information gathering tool for
both Business and Pleasure. Twitter asks a question of
you -what is happening now -this second? Not last week or
last month . Twitter is the 'Crack Cocaine' of the Internet.
So if you need an info fix -twitter.
(@mm_i if you wish to follow MatchMedia)
What should I use twitter for? Tell your story, display your
work, connect with a 'Bigger World'. Also as twitter is
perhaps a bit more anonymous than LinkedIn, Facebook
perhaps twitter is the place to let go and make a new
friend or join a new discussion.
Blogs & Blogging
What is it? A blog is an online diary (A web 'log') again to be used
for either business or pleasure.
What should I use it for? Telling stories, Your story. Detailing
Projects. The Heart of 'Planet Me'
If you are serious about 'selling yourself' a blog must represent the
centre of your Planet Me Universe. A blog is the central focus
around which all other social media activities should revolve.
Think of a Blog as the anchor. A blog is perhaps the one constant
in the ever changing face of Social Media. Perhaps one blog is not
enough -perhaps you need one for business and one for pleasure?
Selling Yourself: Supplementary
YouTube.com (Videos etc) http://www.youtube.com/matchmediaireland
Flickr, Picasa http://www.flickr.com/photos/internetsense
Google Profiles http://www.google.com/profiles/internetsense
Skype 'MatchMedia' (personal account also)
Gowalla and Foursquare No current activity (I do geo code my tweets)
Real World (Off Line)
And now some Offline -Real World Stuff...
Selling yourself in the real world
should be the easiest thing in the world -but is it?
First Impressions Polite (costs nothing), stand up straight,
don't mumble! Put your best foot forward, smile, eye
contact, shiny shoes. Engage & Entertain. Make an
impression. Tell a story. Get an IN. Get their name (and
look it up when you get home or better still -at the event.)
In days of old we were always told as young sales people 'Always Be
Closing' in other words always be moving towards your 'Goal' your goal
may be a second date, an interview, a meeting an introduction. It doesn't
matter but always be moving through the gears hello-connection-action.
This last comment is particularly interesting in the 'Love' scenario.
MAN again in days of old we were always told about the 'MAN'
-which stands for M-Man, A-Authority, N-Need. In other words once
you have met them -is this the right person or connection. Again
can this person help you achieve your Goal. Does this person have
a job on offer, is this guy/girl a possible love interest -is he/she
engaged, married -if so move on. Most important does your new
connection Need what you have to offer. You can create a 'Need'
but you cannot force a connection into a serious buying decision.
A brilliant way to build a 'Need' is to follow the 'First Impressions'
section -to the letter. Making you a potential asset to their company
or organisation. If the person you have engaged with is not the Man
-smile, lie and move on.
Two Business Cards
Firstly do you need a business card -if you don't have
a business? Answer -YES! Get a moo card (MOO.com)
-give em out -make some friends. Secondly two
business cards -every time!
Not crap business cards -crap business cards=BIN! Crisp,
professional, not too quirky Business Cards. Always hand them x2.
It is a BNI practise. One for them and perhaps one for somebody
else they know.
Your new connection has now become your Business Advocate
and the best thing is you only just met them! When they ask tell 'em
-one card for you and one for somebody more important -add a
'wink and a smile'. Always leave on a high note.
Persistence & Follow Up
want that job -that connection? Always, always follow up and be
reasonable persistant. A nice follow up might be as simple as -
Hi- Philip here we met at........ I would be very keen to keep in touch as
I felt you had some interesting plans, or I think your product has great
potential,or your business model seems very interesting etc etc. I would
usually follow with:
Philip Wilson -MatchMedia Ireland Ltd
I am keen to build on our new connection -Please pick whichever level
you feel most appropriate
Finally 'What do you think of that?' , 'Is that fair?'
The most powerful, difficult and deadly tool we have in our selling armory
is the question. Always ask the question? 'Do you think that would be
the kind of thing you would be interested in?' 'Do you think my skills
would add value to your organisation?' 'Can I start tomorrow!' 'If I was
single -do you think you would go out with me?' 'Would you like one or
When in a position of strength -always ask the question
Never in a position of weakness.
Create a Need, a need for
Build your persona both on