2. #1: Testing the waters:
Before you start recruiting people to sell your stuff, you need to know whether it’s
a winner or a dead duck. If it’s a dead duck, it’s a dead duck. How do you tell if it’s a
dead duck? Test!
Always test small!
By adhering to the following ‘testing order’, you can keep all risk to a minimum:
a) Your own opt in list
b) Classifieds
c) Solo-Ads
Here are some resources I use to test my offers:
Guru Mailer: The net’s most qualified opt in list
Traffic Oasis: Exclusive home biz leads
Ezine Blaze: Make money while testing your ads!
Rim Digest: - A solo ad costs $149 or you can get two solos for $249. You can find out
more about them here:
Ezine Hits: A long time favorite of all Internet Marketers. Terry Dean raves about it all
the time.
Probiztips: Diane Hughes is a great friend of mine, and her ezine is just phenomenal!
EzineSeek
http://www.ezineseek.com
eZINESearch
http://www.ezinesearch.com
The Ultimate Magazine Database
http://www.infojump.com
E-ZineZ
http://www.e-zinez.com
Best Ezines.com
http://www.bestezines.com
3. Ezine AdSource (paid subscription)
http://ezineadsource.com
Marketing Maestro (paid subscription)
http://www.themm.biz
You can find instructions on how to place your ads on the site itself. You can submit an
ad today and have it run in just a day or two and start making money.
If you're on a tight budget.. you can start of with 2 bucks!
2 Bucks An Ad Advertising Program :
Can you imagine paying only $2 for an ad that goes out to 800,000+ ezine readers? Best
bang for buck! Make BIG money with tiny ads!
#2: Give them the toolbox:
If you want people to help you, you need to make it as easy and as ‘no brainer’ as
possible. If you’re dealing with super affiliates, they will not have the time to create
marketing material of their own from the scratch, so you’ll be wise to equip your super
affiliates with as many marketing tools as possible. Give them a complete toolbox.
Here are some tools that you will do well to include:
a) Classified Ads
b) Solo Ads
c) Articles
d) Virtual Covers
e) Banners
f) E-Course
g) Endorsements
Classified Ads:
One of the most powerful and hypnotic classified ad writing techniques is known as the
implied endorsement. It ‘camouflages’ with content, and looks like it’s part of the ezine
as opposed to a traditional Classified.
SPECIAL For Our Readers Only:
*******************************************************
Yes, The Lazy Man's 14 Minute Wealth Solution Helped
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Too! Finally! Make $500 Next Month! It's No Accident.
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*******************************************************
Solo Ads:
Solo ads usually have a higher response to classified ads because they’re stand alone
mailings. Where you place your ad is usually more important than the actual ad itself.
An example of a solo ad is something like this:
Dear <%firstname%>:
If a 23 year old college kid from Singapore pulls 5 figures
a month in a cluttered apartment in Boston wearing nothing
but his boxers and using a lousy laptop, works with the
biggest names in marketing, and gets featured on national TV
and radio...
What do you think his secret is?
Note: It's not what you think!)
He tells all here:
Click here:
==> http://www.MasterWordsmith.com
P.S.: He'll show you how to ram streams of cash into
your bank account even if you have no product website
or programming knowledge!
Articles:
Articles are sometimes much more effective than ads because people are pre-sold by the
content. Feel free to model the following article as an example of ‘sales –tool’ type of
article.
5. What's The Hypnotic Marketing Secret?
(It's Selling H- - E)
- by Jo Han Mok
(c) Jo Han Mok - All Rights reserved
Hypnotic Marketing Institute
Let's face it. Secrets are hypnotic.
Secrets of a Marketing Maverick, 7 Secrets Of Success,
Joint venture Secrets Revealed, Marketing Secrets Of a
Mail Order Guru, Killer Copy Writing Secrets, the list goes
on.
Why do we have so many secrets anyway? Is there really so
much we don't know?
People cannot stand having a secret kept from them.
Can you?
You're reading this article probably because you think that
there is a Hypnotic Marketing Secret don't you?
Do I know something that you don't?
Maybe. Maybe not.
But if I do reveal something to you that you do NOT know,
then you would have discovered a SECRET.
So what is the Hypnotic Marketing Secret?
The secret is to create one. That'll almost instantaneously
make your marketing Hypnotic.
Read that again. The secret is to CREATE one.
Make your readers feel like something is being kept from
them. The more scandalous, the better! Go ahead,
sensationalize the "Secret". Have a ball!
By creating a secret, and a sense of mystery around the
product I intend to sell, I sell HOPE to my reader. This
HOPE that I create, will SUCK my reader into my copy.
All I have to do is continue selling HOPE in my copy.
By now, you should be either scratching your head or having
6. an a-ha moment.
Here's my Amazing Hypnotic Marketing Formula:
<<Secret = Hope = Sales = Cash In My Pocket = GRIN>>
Say I'm selling a weight loss product. I may structure my
headline, like this:
"Shocking Secret Report Reveals That The Weight Loss
Industry Is Conspiring To Keep People Fat!"
Now this rude wowser of a headline does two things:
1) It makes the reader think that something is being kept
from them, that they do not know. And that something is
keeping them fat!
2) The reader will be assured that it's NOT his/her fault
that he/she is fat.
Now, the reader will be in the "I knew it all along” mind
set, and will devour every word of the sales letter like a
carnivore.
Why? Because you just sold them HOPE!
They want to discover the very thing that is hidden from
them which is preventing them from reaching their goals.
The reader is happy because it is NOT his/her fault that
he/she is fat. It is not because he/she did not exercise,
did not watch his/her diet and therefore he/she cannot lose
weight, even though that could possibly the brutal truth.
There is HOPE after all! People don't WANT the truth.
They can't HANDLE the truth.
You can't tell them that the reason they're fat is because
they do not exercise and they eat like there’s no tomorrow.
You can't tell then that they're not making money, cos
they’re not doing anything, and simply sitting there hoping
to become millionaires overnight.
Shocking isn't it? People WANT HOPE. HOPE is a universal
need. HOPE makes your marketing hypnotic.
Imagine how much more receptive the reader will be in that
frame of mind? Your product becomes THE solution.
It's the HOPE that your reader needs to "defeat" the
conspiracy that prevents he/she from attaining his/her
goals!
7. What would that do for your sales? Would that put a GRIN on
your face when you see your sales explode?
Congratulations. You've just graduated from Hypnotic
Marketing School Cum Laude.
Jo Han directs Joe Vitale's Hypnotic Marketing Institute. He
is the net's leading expert on "Fusion” Marketing, and is
known for his uncanny ability to exploit the synergy between
Viral Marketing, Stealth Backend Marketing, Reprint Rights
and Subconscious Internet Marketing.
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
How would You like to Sell an X-Ray of Joe Vitale's
Hypnotic Marketing Brain And Earn A Lifetime Income?
Click Here> http://www.HypnoticMarketingInterviews.com
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
** Attn Ezine editors / Site owners **
Feel free to reprint this article in its entirety in your
ezine or on your site so long as you leave all links in
place, do not modify the content and include our resource
box as listed above.
Feel free to substitute your own link in place of our link
in the resource box.
Earn up to 100% on every purchaser you refer!
Full Reseller details are available here:
http://www.HypnoticMarketingInterviews.com
Virtual Covers:
You can allow your affiliates to display virtual covers on their website to encourage click
throughs. Although this is probably the ‘least effective type of sales tool, it can still
achieve pretty decent results when you combine it with powerful ‘teaser type’ copy.
8. Banners:
The best type of banners that have been proven to pull the best are known as ‘invisible
banners’ and they usually consist of a ‘button’ type image with a white background, so it
looks like it’s part of the website. Even though they don’t work as well as they used to,
people will still ask for it. The winning ‘format’ to follow would be a ‘headline’ and
teaser sub-head.
E-Course:
If you can write a good follow up E-course that can be given away via autoresponder, it’ll
make for a very powerful tool.
Endorsement:
Truth be known, unless you toot your own horn, people usually won’t toot yours. You
will do well to write up an endorsement type mailing, for your super affiliate to use as a
guideline. Check out the example below for “Masterwordsmith”.
Subject: Re: Which ad pulled 100%?
Hi <%firstname%>,
<YOURNAME> here with some really *profitable*
news for you!
Our good friend Jo Han Mok has JUST released an amazing
copywriting package that literally took my breath away
the first time I laid eyes on it.
Click here:
==> Insert Your Clickbank Link here
It's the best copywriting course you'll find anywhere.
No other copywriting resource on the Internet breaks
each copywriting exhibit down block-by-block to show
you what the copywriter was thinking, the strategy
that drives the piece, and every last detail on how
the piece was created.
While that alone should make you jump to the site,
wait till you hear THIS --
There is an un-advertised bonus --- which you won't
see on the sales letter yet --- as Jo Han has JUST
completed it.
We're rushing this news to you so that you can be the
first one to lay hands on it.
9. Click here:
==> Insert Your Clickbank Link here
It is a 22-page Special Report by Jo Han on Bruce
Barton's copywriting secrets called "The 2nd B in
BBDO: The Copywriter Nobody Knows."
You probably do not know who Bruce Barton is. (Which
is why he is the copywriter nobody knows).
There is not enough space to detail Bruce's Barton's
accomplishments but what you might be interested in,
is the fact that Barton once wrote a simple sales
letter that achieved a miraculous 100% response, and
raised over $30,000, which was a lot of money during
his era.(1920s-1950s)
How much would it be worth to you, if you could lay
your hands on the letter and apply Barton's secrets to
your own ads and promotions?
There are other bonuses, of course, and the site
describes them all. But the new report on Barton
is simply so good and so priceless that I had to
shine a spotlight on it.
Anyway, go see Jo Han's new site. It's at -
Click here:
==> Insert Your Clickbank Link here
To your success,
<YOURNAME>
PS -- Even if you aren't interested in buying anything,
you should visit the site and study the letter there.
It is truly hypnotic. It's at -
==> Insert Your Clickbank Link here
PPS -- And watch out when you exit the site. You're
going to see one of the most startling pictures you've
ever seen. (It's more funny than anything else.) Go if
you dare: Insert Your Clickbank Link here
#3: Zero in your laser:
10. Research your potential joint venture partners. Find out their wants and needs by
studying their Web site, e-zine, marketing materials, business history, etc. You could also
close your eyes and put yourself in their shoes, then imagine what they would want.
Remember, you’re not only dealing with a business but also with human beings.
They have personal needs and wants that you could fulfill as well.
Build a relationship with the business or person ahead of time (optional but it
helps). Ask them plenty of questions about their business and personal needs and wants.
Ask them if they would like to do a JV with you, but don't give any details. If they
say "yes" and commit to it, it will be harder for them to turn it down. Their yes or no
answer may also contain some valuable information that can be used to help persuade
them to accept your JV offer.
There are three types of JV offers you could send. You could send a normal, fair
JV offer that's win/win. You could also send a JV offer you know they won't accept. That
will allow you to send your original offer, which will sound very appealing compared to
the first one. Or you could send a JV offer that asks for a little which you know they will
accept but, during the negotiations, you just keep asking for a little bit more and build up
what you want slowly.
Try to find possible problems with their business, Web site, product, etc. Point out
the problems or mistakes to them and offer to fix them in exchange for accepting your JV
offer.
They may also feel embarrassed and let down their defenses.
Make a list of everything you can afford to offer the business. Make a list of
things that you could get from them. Know what benefits you want to gain from the deal.
Be sure they're your target audience. Make sure they possess the tools, skills and
other resources you need in order to reach your desired outcome and to make the deal
possible.
Make sure the person you’re sending the JV offer to has the authority to approve
it. You don't want someone else to delete it or forget about passing it on to the proper
decision maker.
Make sure they're not in direct competition with you. Sometimes, though, you can
organize a joint venture with your competition if your goal is to knock off a bigger
competitor together.
Determine the major problems or obstacles facing your potential joint venture
deal. Have your solutions ready.
11. Depending upon how complicated your joint venture deal could be, hire
professional financial and legal advisers.
Have a set time frame or deadline when you want the joint venture deal completed
by. Set up a way to test the results of the joint venture deal like affiliate software, ad
tracking, etc.
#4: Seduce and entice:
Write your JV proposal as a personalized message. You don't want to e-mail a
message that sounds like it's going out to a hundred different people. It will lessen the
overall value of your offer. Use their business or personal name.
Introduce yourself and your company. Give any helpful background information.
Tell them what you both have in common, it will lower their defenses.
Use vivid descriptions of what they will get in return. Make it appeal to their senses and
imagination. Also, use any metaphors, stories, and analogies that would be persuasive.
It should look and sound professional. You don't want to have spelling or
grammar mistakes.
Always proofread it several times. Keep it organized and logical. Make the JV
deal sound simple. Highlight any important or persuasive words and phrases.
Write it like you talk.
Make sure a child could understand it. Use short words, sentences and paragraphs.
Use positive words.
Explain to him/her what type of joint venture you have in mind. The proposal
should be clear and easy to read. It should be free of jargon they wouldn't understand.
Be human and show your emotions within your offer. If you're excited and
enthused about the JV offer they will be too. Only use humor if you know them
personally and have a good relationship with them.
If possible send your proposal to the one who will make the final decision. Use
their name in the subject line or headlines.
Give them compliments about their business. Flattery does work. Include
information that leads them to believe you are familiar with their business. For example,
“I've been a long time subscriber to your e-zine.”
12. Give your JV prospects plenty choices and options. It'll make them feel like it's
their idea to accept your offer, but will make the decisions which you actually want. Let
your prospect feel like they are getting more from the joint venture deal than you are.
Confess any personal or business problems you are having. It will make them feel
sorry for you.
Tell them all the benefits and advantages of the deal. Make it sound like they are
getting more than you will. Tell them about any negatives they will experience by not
accepting this deal or opportunity. Put your benefits in bulleted format just like you
would in an ad copy and use proof or factual information to back them up.
The proposal can contain visual aids if they help support, clarify or persuade them
to accept the deal.
Include words like: win/win, benefit, profit, gain, fair, equal, etc, in your joint
venture offer.
Offer them extra incentives to accept the deal. For example, free things to give
away, cash, discounts, free advertising, percentage of sales, etc.
Give them a limited time offer back-up with a good reason why. For example,
there are other prospects waiting, only have a few left, raising prices soon, etc. Make it
believable and of course don't lie. Give them enough time, but not too much time.
Include any testimonials or endorsements from other businesses you've had a JV
with in the past. Tell them how those people benefited by having a JV with you.
Remove any risk they might have. Offer them a guarantee like you would in an ad copy.
It should contain all the information they need to make a formal decision but
leave room for negotiation. For example, "Please let me know your decision or any
questions and concerns you might have. We can discuss all the specific details later..."
Be prepared to answer questions that your potential partner might have.
Be ready to offer them extra incentives in case you need to further persuade them
to accept your proposal.
Follow-up if you don't hear from them in a few days. Maybe give them a free
sample of what you’re offering.
Be as flexible as possible but don't give in if it changes your desired outcome. Be
prepared to compromise.
13. If they are stalling or hesitating making their decision and you have someone else
who’s interested, tell them. They may make a quicker decision because they might lose
the JV offer to someone else or maybe even their competition.
If they want more than you're willing to offer you can tell them you have nothing
left to offer.
They might accept it and you'll lose nothing. If they don't you can always say, “I
forgot I could offer you...”
If they want more than you're willing to give them, give it to them but subtract
something from the original offer you sent them.
If they ask you questions after you presented them with the JV offer, make sure
you understand them. If not, ask them a question to clarify their question. You want to
give the right answer but not too much information which could be used to negotiate
against you later on.
If they want you to give them something in advance, don't do it until they made a
decision to accept your offer and you have it in writing. Or unless they give you
something in advance too.
If they turn down your JV offer, ask why and use the information to prepare a
new counter offer. You could also have an alternative offer prepared in advance anyway.
Upsell: If they agree right away with enthusiasm and excitement you have a good
chance of being able to ask them for more benefits with the offer.
If you have nothing else to offer them or nothing else they want and you really
want to make the JV happen, you can always offer them a future reward or benefit that
you can't offer right now.
If you notice your JV prospects using these strategies on you, use some right back
or tell them you know what they're trying to do. They may get embarrassed and give in to
your offer. Also, do the same thing if things are reversed and you find yourself to be
someone else’s JV prospect. You could ask another e-zine publisher to trade solo,
sponsor or classified ads. If the e-zine has a larger circulation you could offer to run more
ads or throw in a bonus item.
Examples of Joe’s Sales Letters to Create JV’s
Here are some letters I’ve used to create joint-ventures. Feel free to model these to create
your own hypnotic sales letters.
14. This first one is one I used to find people who wanted to make money selling my e-books
(including this one you are currently reading). I sent it to my own email list. You can
probably see how you can send it, or something like it, to your own mailing list.
Here it is:
Dear Friend,
You can make easy money by telling your friends, clients and anyone else about my
"Hypnotic" line of e-books, including my just released new one, "Hypnotic Marketing."
All you have to do is become an affiliate here: http://www.roibot.com/reseller.htm
Once you do, you can sell my books, as well as anything else Aesop Marketing sells -
including titles by Bob Bly, Jay Conrad Levinson, and Joe Sugarman. Here are some of
the e-products you can make good money selling:
Hypnotic Writing
Advanced Hypnotic Writing
The Hypnotic Writer's Swipe file
Hypnotic Marketing
Hypnotic Selling Tools
How to Write Hypnotic Articles
How to Write Hypnotic Endorsements
Impulse Marketing
Subconscious Internet Marketing
Killer Copy Tactics
Guerrilla Marketing During Tough Times
Guerrilla Marketing for the New Millennium
Create Advertising That Sells
Negotiate Your Way to Riches
Trash Proof News Releases
37 Sexy Make Over Secrets
Branding You and Breaking the Bank
Computer Buying Secrets Revealed
Branding the Net
Free Money for Entrepreneurs on the Internet
Psychological Triggers
Power Positioning
Ezine Adrenaline
Magic Words That Bring You Riches
Marketing On Steroids
24 Techniques for Closing the Sale
the Weight Loss Hypnotizer
In fact, this affiliate program has been rated as the #1 top-earning affiliate program in the
world by various independent affiliate program rating services...(Allan Gardyne, Phil
Wiley, etc...) Again, to get started, simply click here: http://www.roibot.com/reseller.htm
15. Yours,
Joe
*********************
Joe Vitale, President
Hypnotic Marketing, Inc.
http://www.MrFire.com
"Aude aliquid dignum"
Now this next letter was used to sell a new ebook. The interesting this with this letter is
that I didn’t write it.
Please take note of this: Jim Edwards and David Garfinkel wrote an ebook of their own
and wanted me to help sell it. What they did was send me this letter and said I could send
it out to my list if I liked it. So I didn’t have a letter to write. They handed me one.
Furthermore, they put my affiliate link right in the letter. All I had to do was send the
letter out! It was real clear that every time there was a sale, I’d make a profit.
They made it easy for me to be in a joint-venture with them. I can’t stress enough how
important it is to do something like this with anyone you want to JV with.
In short, don’t make your JV partners work. The easier you can make it for them to do
business with you, the easier you’ll create win-win arrangements where everyone profits.
Now here’s the letter they sent me, which I sent out:
Hi Friend,
Joe Vitale here with some incredible news!
You know, a lot of people have tried to make money on the Internet, and a lot of people
have failed. A few have succeeded. Some are doing pretty well, and I'd like to tell you
about one of them. His name is Jim Edwards.
Just last month, for example, Jim sold 514 ebooks on 6 different subjects. In the last 9
months, he's sold 4,655 ebooks.
With ebooks selling on the Web from $27 to $97 apiece, you can see how numbers like
that really add up!
Let me get right to the point. Jim believes there is unlimited opportunity right now to
make big money selling ebooks, if you are someone who can "seize the moment." He has
put together a brand-new resource:
* eBook Secrets Exposed! * How to Make Massive Amounts of Money With Your Own
eBook (Whether You Wrote It Or Not!)
16. See http://hop.clickbank.net/?outrageous/ebksecrets
Jim put this new ebook together after surveying 814 of his customers. They told him they
wanted to know more about
* how to create more passive income
* how to set up a totally automated ebook delivery system on the Web
* how to make more money from each ebook sale
* advanced techniques to create ebooks quickly
* and more!
Now just because Jim is doing well with ebooks, don't think he's defined how high you
can go. Because there's one author on the Net who's making $35,000 a month with one
ebook! Jim says he knows another author who will go over $1 million in sales this year.
(ONE MILLION DOLLARS!)
All from selling information over the Web!
Frankly, I don't know how much money you could make with ebooks. What I do know is
the opportunity is here, NOW, for those who wish to take advantage of it.
See http://hop.clickbank.net/?outrageous/ebksecrets
Here's how "eBook Secrets Exposed" came about:
Jim sat down with David Garfinkel, one of the most famous copywriters in the world, and
David slowly and methodically pulled every business secret out of him that there was to
pull. Jim admits he felt totally drained (and a little empty!) after four hours and 20
minutes of nonstop grilling.
Turns out David used to be a journalist before he hit the high (paying!) road of
professional copywriting.
After he and David edited and enhanced the six transcripts they ended up with, they had a
veritable business manual for using ebooks to make money on the Internet! I have to tell
you, it's incredible. In fact, here's what I said about Jim and David's new ebook...
"Fantastic! If you've heard that ebooks don't sell, you heard
it from someone who didn't read this amazing book!
Thanks to Jim Edwards, I get huge checks for my ebook with
him every two weeks!
"How? Read this book and see! It's packed with tips, suggestions, ideas -- all easy and
virtually cost-free -- to help you make money selling ebooks -- even if you didn't write
them!"
- Joe Vitale (author of way too many ebooks to list here)
... and I'm not the only one who thinks so!
17. They've shown it to a few fellow authors, and the response has been overwhelming. Jay
Conrad Levinson, the world's best-selling marketing author (Guerrilla Marketing), said,
"If there ever was a 'must' read for this century, it's this book."
And Yanik Silver, Jim's co-author on "33 Days to Online
Profits," sent these glowing words of praise: "Jim and David have really 'broken the code'
on what it takes to make big money on the Web."
Now, I figured since you've indicated an interest in the past in making more money on
the Web, you'd want to know about this.
I mean -- you ARE interested in making more money, right? :)
So please do yourself a favor and check out the Web site now:
* eBook Secrets Exposed! * How to Make Massive Amounts of Money With Your Own
eBook (Whether You Wrote It Or Not!)
Click http://hop.clickbank.net/?outrageous/ebksecrets
By the way, this new resource contains a lot of information that's NEVER been revealed
anywhere else before – especially all in one place! So take a look and decide for yourself
if this is one business boom you want to cash in on!
To your success,
Joe Vitale
www.mrfire.com
P.S. Some people have asked how "eBook Secrets Exposed" is different from the earlier
eBook "How to Write and Publish Your Own eBook in As Little As 7 Days," which Jim
co-authored with me.
The answer is that "eBook Secrets Exposed" contains detailed, step-by-step marketing
methods and an array of inside secrets for making MONEY, along with concise
summaries of the best ways to create best-selling ebooks quickly.
On the other hand "How to Write and Publish Your Own eBook in As Little As 7 Days"
focuses mainly on how to write an ebook fast, and gives a general overview of how to
market and sell your ebook to as many people as possible as quickly as possible.
So if you want the "advanced" information you can take to the bank immediately, get
"eBook Secrets Exposed!"
See http://hop.clickbank.net/?outrageous/ebksecrets
18. Here’s another example of a hypnotic sales letter used for a JV arrangement.
In this case my friend Mark Levy was going into business for himself and wanted my
help in getting the word out about him. He offered me a fair percentage for every lead I
could bring to him. Because I personally know Mark and know he is a genius, I accepted.
Here’s the letter I wrote for him:
Dear Friend,
How do you solve "impossible" problems?
Let's run through a few scenarios and you tell me what you would do in each case....
* Problem #1: My publisher lets my book, "There's A Customer Born Every minute," go
out of print. I buy up the inventory. I now have 2,000 copies in my garage. What can I do
to move them -- and at a quick profit?
* Problem #2: A management consultant offers corporations three programs: the first
costs $100,000, the second $200,000, the third, two million dollars.
How can the consultant increase his chances of being hired for the beefy two million
dollar option?
* Problem #3: A magician wants to get publicity in a major newspaper, yet he lives in a
metropolitan area where magic is considered back page news, at best. What can the
magician do to ace out larger stories, and get major media coverage for himself?
When I first encountered the above problems, I must admit I was stumped. I had no idea
how to solve them. But I know a secret to success not everyone knows: I know who to go
to for help. Each of the above problems was solved by one man a genius who has
shunned the spotlight far too long, and whose work has been raved about by such
heavyweight achievers as Tom Peters, Ray Bradbury, Al Ries, and Jay Conrad Levinson.
(And if that list doesn't impress you, you might as well delete this letter right now.)
I'll tell you the identity of this genius in a moment.
First, let's look at the above problems again -- this time with solutions provided by this
"Da Vinci of Problem Solving":
Problem #1: How would you sell my 2,000 books?
My "secret weapon" said: "Shred the books, put the scraps in a tub, sit in the tub, have
someonephotograph you, and issue that photo as part of a news release with the
headline: 'Author Takes a Bath in His Own Books!' Use the body of the release to explain
how you've gone from a struggling paper-book author, to a hugely successful e-book
author; that way, you use a weakness (your garaged books) to help you support a strength
(your briskly-selling e-books).
19. I also suggest you keep a few copies of your paperbook around, and sell them as rare and
highly collectible." (I love it!)
Problem #2: How would you advise the management consultant to increase sales of his
two million dollar package?
My mystery man said this: "In your advertising materials, reverse the order of your three
programs. Put the two million dollar option first. Why? Since corporations think so
highly of you, they may want to spend the two million,
so why suggest otherwise? But even more importantly: If you lead with the two million
dollar option, suddenly you're 'The Two Million Dollar Consultant.' Everything you do is
seen through that lens, and, therefore, appears more valuable."
Problem #3: How would you help the magician get publicity?
My wizard-of-the-mind said: "I invented a stunt so unusual, that one of New York's
major newspapers couldn't help but do a feature article on the magician who performed it.
Here's what happened: The magician, Steve Cohen, arranged a meeting with a reporter,
by sending him the following email: 'Tomorrow, let's meet for lunch. And on your way to
meet me, keep a mental tally of every red car you see. You read that right. Take any
route, and use any type of transportation you wish. But when we meet, I want you to have
that red-car number in your mind.' The next day, Steve met the reporter, scribbled down a
number on back of his business card, handed it to the reporter, and asked for the number
of red cars seen. "61," the reporter said. Steve asked him to turn over the business card;
there, unbelievably, was the number, 61. When the reporter wrote about this stunt in his
paper, Steve's show was sold out for two months straight."
I could go on and on about this incredible, reclusive genius.
For instance, he worked as a director for an international wholesaler and helped them sell
one BILLION dollars worth of books. (One BILLION!)
And when one of his own books came out -- "Accidental Genius: Revolutionize Your
Thinking Through Private Writing" -- and he wanted to generate publicity without
spending a lot of money, he arranged to sit in the window of America's largest bookstore,
where he demonstrated his problem-solving technique for four consecutive hours, by
typing into a laptop, and projecting the words onto a screen visible to the Manhattan
street. For that event, he issued a news release with the headline, "Man Attempts to Stop
Midtown Traffic With His Mind." The store eventually sold over 700 copies of his book,
and that appearance got him on CNN-FN, as well as other places.
So -- what do *you* need solved?
Maybe you need to raise money. Maybe you need a marketing strategy. Maybe you need
contacts, leads, ideas, or breaks to introduce a new product, increase sales, or in some
way make profits in new ways.
I have no idea what the road-block is in your case...but I know someone who can help
20. you get through it -- guaranteed. The man I've been talking about is Mark Levy. Few
know about Mark -- yet. Because I've known him for years now, I have the first chance to
tell you about him and his skills.
And that's why I'm writing to you today.
Look, Mark is a genius. He has a warp-speed brain. He has lights on in his head where
most of us don't even realize we have light switches. He has the uncanny ability to
process information at lightning speed, shift perceptions as if his vision was a helicopter,
and see solutions where most people simply see walls -- and brick walls, at that.
He's a Super Man of the Mind. He's a walking, talking, money-making brain on steroids.
Computers want to grow up and be like him.
And I'm probably *under* describing his abilities.
For a limited time, Mark is available to solve your problems.
Now I must tell you up front, his fees aren't cheap, but I wouldn't be writing to you if I
didn't believe the value he provides is worth a hundred times the price he asks. He is a
market-maker.
If you want to make an appointment with Mark, send him a short email to
mark@geniustown.com. In the email, tell him a bit about your situation, the problem
you're facing, and what you hope to accomplish.
If he believes he can help you, he'll set a time to speak with you (if he doesn't feel can
help, he'll tell you that, too).
During that initial phone call, you and he will decide if you need to work together. That
initial call is free -- no catches.
Remember, a major key to success is knowing what you do well, and knowing when
others can help you.
What are you trying to achieve?
What is a snag in your success?
What is the "impossible problem" in *your* life?
Let Mark Levy know.
Write him at mark@geniustown.com.
All the best,
Joe Vitale
PS -- Like me, you may have an entire library of great books to search for your answers.
But you may not want to spend the countless hours flipping through pages, trying to find
21. the right method for you, or trying to adapt a method to your needs. Life can be much
easier. Let Mark Levy *create* a tailor-made solution for you. Then you can issue your
own book about how it transformed your life -- and bank balance! Again, write him and
experience his magic, firsthand.
He's at mark@geniustown.com. Tell him I sent you.
Next, I’ll have you take a short quiz. These quizzes are for your use only. You do
not need to send them to me or to anyone else. They are to help you reinforce and
integrate the principles you are learning here.
QUIZ:
1. What are the 3 characteristics of a super affiliate?
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2. What is the 3 step process for ‘testing the waters’?
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3. How tools do you use include in a toolbox?
________________________________________________________________________
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4. How should your JV proposal be structured?
________________________________________________________________________
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5. What are the 3 types of JV offers one could send?
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22. HOMEWORK:
Your homework for this lesson is to put together a Toolbox and a JV proposal for
the Hypnotic Marketing Bootcamp.
Even though there are many elements involved in the toolbox, you can try to
create as many as you can. It is not necessary however, to include all elements. Just fo
what you can. Remember to make the JV proposal as personalized and benefit laden as
possible.
Review the lesson, and look through the model letters and get working. : - )
Your homework should be submitted in a Word Doc format.
Send your homework to johan@superfastprofit.com and be sure to put in the
subject line “BOOTCAMP HOMEWORK” so I can clearly see it from all my other
emails.
Go for it!
Jo Han Mok in partnership with Dr. Joe Vitale ☺
Director, Hypnotic Marketing Institute
See http://www.HypnoticMarketer.com
NEW! - "The Greatest Money-Making Secret in History"
