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Marketing Trends & Social Media Marketing

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Marketing Trends that are changing the landscape and how Social Media Marketing fits into that landscape

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Marketing Trends & Social Media Marketing

  1. 1. Everything you need to know about me… Mike Said brandStrategy.co.za THAT’S IT!
  2. 2. Marketing is NOT about reality. Marketing is about perception! It is more important what people THINK you are than what you ACTUALLY are
  3. 3. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, is the Post Office… MALE OR FEMALE?
  4. 4. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, how OLD is the Post Office?
  5. 5. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, where does the Post Office LIVE?
  6. 6. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, what does the Post Office DRIVE?
  7. 7. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, what does the Post Office DRINK?
  8. 8. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, where does the Post Office spend its LEISURE TIME?
  9. 9. Imagine the South African Post Office was a living, breathing human being and not an institution or company. In your mind, would you be SEEN out in public with the Post Office?
  10. 10. Thousands upon thousands of these questions always yield the same results… Male 50-80 or Ancient Nowhere near you! Toyota or Bakkie Brandy & Coke or Castle Loftus, Braai or Fishing NO! NO! NO!
  11. 11. Despite what you may read or hear, it is exceptionally tough out there. Turnover is for vanity, profit is for sanity and cash flow is reality!
  12. 12. Never lose sight of the underlying reality… The FRANCHISOR is a TOP LINE company The FRANCHISEE runs a BOTTOM LINE company!
  13. 13. The world is changing before your eyes
  14. 14. The first major marketing trend is towards honesty and transparency
  15. 15. The second major marketing trend is towards less interruption in marketing
  16. 16. The third major marketing trend is towards showing people and not telling them
  17. 17. The fourth major marketing trend is towards online video
  18. 18. 765 000 VIEWS Don’t I wish I had branded it!
  19. 19. The fifth major marketing trend is towards targeting and market segmentation
  20. 20. The sixth major marketing trend is towards an integrated marketing strategy
  21. 21. The second major marketing trend is towards SOCIAL MEDIA MARKETING
  22. 22. First next step is creating a Corporate Blog. “The Inside Channel” Think with your head, write with your heart.
  23. 23. Next step is creating a LinkedIn profile. The Formal Face of the company, the profile investors should see.
  24. 24. Then go and create a FACEBOOK profile. The informal side of the company the one you would like everyone to see
  25. 25. Then go and create a Twitter account. The “Cocktail Party” side of the company, light hearted and flirtatious
  26. 26. Then go and create a YouTube channel. The informative side of the company, the teacher and the mentor
  27. 27. 1. Establish Clear Goals 2. Listen To Your Market 3. Build Channels And Platforms 4. Engage With Your Market 5. Participate In Conversations 6. Don’t Ever SPAM!
  28. 28. DELL are doing it right! By the end of 2009, DELL had generated $6.5 million in sales from twitter alone
  29. 29. COMCAST are doing it right! Since 2008, have helped over a 150000 customers through social networks
  30. 30. STARBUCKS are doing it right! “My Starbucks Idea” has generated over 50 000 product ideas
  31. 31. brandStrategy are doing it right! (I think!) Have climbed 1.65 Million places in alexa.com traffic. Generating interest and new clients weekly

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