2. This is what you are getting. And only a few become customers. PROSPECTS. This is what you want from your interactive marketing.
3. Web Visibility Becoming Visible to Your Prospects Becoming Visible to Your Prospects
6. Corporate Website Navigation Find A Club List of States Gilbert Health Club List of Clubs “ Brand” Seeker Only 5-10 % of Health Club Prospects
7. Mosquito Navigation Search Engine User 80-90 % of Health Club Prospects How do you get your page found? 10,100,000 Pages List of LTF Clubs
8. Paid Versus Free Traffic 89% of Clicks Happen Here Pay Big Money To Be Here Search Advertising
9. This is how much you want to spend. This is how much you’re actually spending.
10. This is how much you want to spend. This is how much you’re actually spending. GOOGLE ADWORDS GOOGLE ADWORDS .10 Per Click .10 .10 1.25 Per Click 4.10 7.72 Self Serve Self Serve Keyword 1 Keyword 2 Keyword 3 Keyword 1 Keyword 2 Keyword 3
11. 51 MPG 8 MPG MOSQUITO PPC
12. Slicing up the prospect pie PPC REACHES ONLY 11% OF PROSPECTS WHO USE SEARCH ORGANIC REACHES UP TO 89% OF PROSPECTS WHO USE SEARCH ALL PROSPECTS WHO USE SEARCH
13. PPC can never score a touchdown by itself. PPC ORGANIC
14. And that’s just for the exact search term “ organic search engine optimization.” BUT... the competition for that 80% is fierce.
15. There can be HUNDREDS of search terms for the same thing. search engine optimization organic search engine optimization organic seo organic seo services search engine optimization services seo in minneapolis seo in seattle affordable seo company website seo natural search engine optimization seo natural natural seo natural organic seo services seo services in miami phoenix seo company professional search engine optimization expert seo certified seo professional
16. If you optimize a web page for more than one search term, you are not optimizing . You are compromising . Arizona Health Club Arizona Gym Arizona Fitness Club Arizona Athletic Club Phoenix Health Club Phoenix Gym Phoenix Fitness Club Phoenix Tennis Club Phoenix Weight Loss Phoenix Personal Trainer Southwest Fitness
17. The Power of the SWARM To get top ranking and reach more prospects you need one page optimized for each search term. You may need hundreds or thousands of these “ landing pages”. Arizona Health Club Arizona Gym Arizona Fitness Club Arizona Athletic Club Phoenix Health Club Phoenix Gym Phoenix Fitness Club Phoenix Tennis Club Phoenix Weight Loss Phoenix Personal Trainer Impractical for PPC Unworkable for humans
18. The Power of the SWARM
19. The Power of the SWARM
20. Like every mosquito, each page zeros in on a human TARGET ONLINE MARKETING WITH BYTE Fitness club in Phoenix
21. The Perfect Swarm Mosquito Swarm Website “ Swarmlet”
23. Like Calling Australia An Island Australia Tourism 67,400 Useful Keywords
24. Many Competitors With Small Nets
25. You... With A Big Net
26. Lead Generation Landing Page Lead Pool
28. Lead Generation Lead Pool Dealer / Distributor
29. Search Engine Rankings Gives you visibility to your search engine rankings for your targeted keywords. Test Your Search You can trigger any search to view the results. View Placement History You can view the history of your ranking placement online.
30. Sources Of Traffic > Engines See what exact search engines are driving the most prospects to your mosquito site. Sources Of Traffic > Types See what types of online sources are driving the most prospects to your mosquito site.
31. User Trends See what time of day, and day of week people are searching for your products and services online.
32. Inbound Visitor Data See exactly what keywords and engines drove traffic to your site – even at a campaign level.