Mosquito PP for CMO\'s

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Power Point for Marketing and Advertising decision makers.

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Mosquito PP for CMO\'s

  1. 1.
  2. 2. PROSPECTS.<br />This is what you want from<br />your interactive marketing.<br />And only a few become customers.<br />This is what you are getting.<br />
  3. 3. Web Visibility<br />Becoming Visible<br />to Your<br />Prospects<br />Becoming Visible<br />to Your<br />Prospects<br />Becoming Visible<br />to Your<br />Prospects<br />
  4. 4. Corporate<br />Website<br />
  5. 5.
  6. 6. Corporate Website Navigation<br />“Brand” Seeker<br />Find A Club <br />Only 5-10% of Health Club Prospects<br />List of States<br />List of Clubs<br />Gilbert<br />Health<br />Club<br />
  7. 7. Mosquito Navigation<br />80-90% of Health Club Prospects<br />Search Engine User<br />10,100,000 Pages<br />List of <br />LTF<br />Clubs<br />How do you getyour page found?<br />
  8. 8. Paid Versus Free Traffic<br />Search Advertising<br />Pay Big Money To Be Here<br />89% <br />of Clicks Happen Here<br />
  9. 9. This is how much you want to spend.<br />This is how much you’re actually spending.<br />
  10. 10. This is how much you want to spend.<br />This is how much you’re actually spending.<br />GOOGLE ADWORDS<br />GOOGLE ADWORDS<br />Per<br />Click<br />Per<br />Click<br />Self<br />Serve<br />Self<br />Serve<br />.10<br />1.25<br />Keyword 1<br />Keyword 1<br />.10<br />4.10<br />Keyword 2<br />Keyword 2<br />.10<br />7.72<br />Keyword 3<br />Keyword 3<br />
  11. 11. 51 MPG<br />8 MPG<br />MOSQUITO<br />PPC<br />
  12. 12. Slicing up the<br />prospect pie<br />PPC REACHES ONLY<br />11% <br />OF PROSPECTS<br />WHO USE SEARCH<br />ORGANIC REACHES UP TO<br />89% <br />OF PROSPECTS<br />WHO USE SEARCH<br />ALL PROSPECTS<br />WHO USE SEARCH<br />
  13. 13. PPC can never score<br />a touchdown by itself.<br />PPC<br />ORGANIC<br />
  14. 14. BUT...<br /> the competition for that 80%<br /> is fierce.<br /> And that’s just for the exact search term<br />“organic search engine optimization.”<br />
  15. 15. There can be<br />HUNDREDS<br />of search terms for<br />the same thing.<br />natural search engine optimization<br />seo natural<br />natural seo<br />natural organic seo services<br />seo services in miami<br />phoenix seo company<br />professional search engine optimization<br />expert seo<br />certified seo professional<br />search engine optimization<br />organic search engine optimization<br />organic seo<br />organic seo services<br />search engine optimization services<br />seo in minneapolis<br />seo in seattle<br />affordable seo company<br />website seo<br />
  16. 16. If you optimize a web page for more than one search term,<br />you are not optimizing.<br />Arizona Health Club<br />Arizona Gym<br />Arizona Fitness Club<br />Arizona Athletic Club<br />Phoenix Health Club<br />Phoenix Gym<br />Phoenix Fitness Club<br />Phoenix Tennis Club<br />Phoenix Weight Loss<br />Phoenix Personal Trainer<br />Southwest Fitness<br />You are compromising.<br />
  17. 17. To get top ranking and reach more prospects you need <br />one page<br />optimized for<br />each<br />search term.<br />You may need <br />hundreds<br />or<br />thousandsof these<br />“landing pages”.<br />Arizona Health Club<br />Arizona Gym<br />The Power<br />of the<br />SWARM<br />Arizona Fitness Club<br />Arizona Athletic Club<br />Phoenix Health Club<br />Phoenix Gym<br />Unworkablefor humans<br />Impractical <br />for PPC<br />Phoenix Tennis Club<br />Phoenix Fitness Club<br />Phoenix Weight Loss<br />Phoenix Personal Trainer<br />
  18. 18. The Power<br />of the<br />SWARM<br />
  19. 19. The Power<br />of the<br />SWARM<br />
  20. 20. Like every mosquito,<br />each page zeros<br />in on a human<br />TARGET<br />Fitness club<br />in Phoenix<br />ONLINE MARKETING WITH BYTE<br />
  21. 21. The <br />Perfect Swarm<br />Website<br />“Swarmlet”<br />Mosquito<br />Swarm<br />
  22. 22. Web<br />Footprint<br />140 Keywords<br />Website<br />Footprint<br />9,000 Keywords<br />Mosquito<br />Footprint<br />
  23. 23. Like Calling Australia An Island<br />Australia Tourism<br />67,400 Useful Keywords<br />
  24. 24. Many Competitors<br />With Small Nets<br />
  25. 25. You...<br />With A Big Net<br />
  26. 26. Lead Generation<br />Landing Page<br />Lead Pool<br />
  27. 27. Dashboard<br />
  28. 28. Lead Generation<br />Dealer /Distributor<br />Lead Pool<br />
  29. 29. Search Engine Rankings<br />Gives you visibility to your search engine rankings for your targeted keywords.<br />View Placement History<br />You can view the history of your ranking placement online.<br />Test Your Search<br />You can trigger any search to view the results.<br />
  30. 30. Sources Of Traffic &gt; Engines<br />See what exact search engines are driving the most prospects to your mosquito site.<br />Sources Of Traffic &gt; Types<br />See what types of online sources are driving the most prospects to your mosquito site.<br />
  31. 31. User Trends<br />See what time of day, and day of week people are searching for your products and services online. <br />
  32. 32. Inbound Visitor Data<br />See exactly what keywords and engines drove traffic to your site – even at a campaign level.<br />

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