The 40000 WordPress Business Plan

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How to determine if making a paid WordPress plugin is worth it.

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The 40000 WordPress Business Plan

  1. 1. Event Espresso, LLC. Copyright 2011<br />The $40,000 WordPress<br />Business Plan<br />How to determine if going paid is worth it.<br />Garth Koyle, @eventespresso<br />
  2. 2. Event Espresso, LLC. Copyright 2011<br />INTRODUCTION<br /><ul><li>My Background
  3. 3. Your background
  4. 4. Presentation Content (e.g. Auction Plugin)
  5. 5. What are the WP market needs? Why WP?
  6. 6. How big is the market for my development?
  7. 7. What price should I charge?
  8. 8. How profitable will I be?
  9. 9. Questions</li></li></ul><li>Event Espresso, LLC. Copyright 2011<br />MARKET NEEDS<br />Affordability<br />Unlimited Use &Free<br />Autonomy<br />Ownership and Scalability<br />Capability<br />
  10. 10. Event Espresso, LLC. Copyright 2011<br />WHAT IS THE MARKET SIZE?<br /><ul><li>Wp and Non-WP users
  11. 11. Use Google
  12. 12. Brand name vendor information
  13. 13. Trends – compare search vol.
  14. 14. Keyword Tools – current search vol.
  15. 15. Alexa– traffic estimates
  16. 16. WP repository/directory stats</li></li></ul><li>Event Espresso, LLC. Copyright 2011<br />WHAT IS THE MARKET SIZE?<br />What is happening<br />in the WordPress<br />repository?<br />10% conversion: free -> paid<br />
  17. 17. Event Espresso, LLC. Copyright 2011<br />WHAT PRICE SHOULD I CHARGE?<br /><ul><li>Breakeven Analysis</li></li></ul><li>Event Espresso, LLC. Copyright 2011<br />HOW MUCH MONEY CAN I MAKE?<br /><ul><li>Income Statement</li></li></ul><li>Event Espresso, LLC. Copyright 2011<br />MISSION, VISION, VALUES<br />Mission<br />Our mission is to empower business and organization leaders with the event registration, ticketing and management tools that maximize the success of events. <br />VisionOur vision is to become the world’s leading event registration and ticketing provider, and model of profitability by offering autonomy and value. <br />ValuesWe take pride in our products, including the support we offer to our customers.<br />
  18. 18. Event Espresso, LLC. Copyright 2011<br />THANK YOU<br />Questions?<br />garth@eventespresso.com<br />@eventespresso<br />

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