Here is my presentation from SMX Social Media Marketing (2014). With Facebook’s Open Graph, sites and apps share information about users so that offers, features and services can be tailored to each individual’s interests – even if that person never visited the site before. You’ll leave this session knowing how to use Open Graph to improve and optimize your content for better sharing.

1. OpenGraph
Your Key To Making Content Look Great
On Facebook & Beyond

2. Download
bit.ly/awesome-graph

3. Mike Arnesen
Director of Analytics & Optimization
at SwellPath
google.com/search?mike+arnesen
@mike_arnesen
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4. @mike_arnesen
OpenGraph
is the magic that
makes this happen.
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5. @mike_arnesen
OpenGraph
saves you from
embarrassing
yourself.
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6. 2010:
OpenGraph is launched by
Facebook.
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7. Open Graph is the
@mike_arnesen
solution
to a problem
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8. Open Graph is the
@mike_arnesen
solution
to a problem
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9. A protocol for converting
strings to things
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10. Pages become objects
to interact with.
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11. Marked up content acts
the same as Facebook entities.
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12. This is the money maker!
Eye catching & clickable
@mike_arnesen
social shares
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13. Open Graph’s usage extends
far beyond Facebook.
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14. Where does OG live?
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15. @mike_arnesen
Title Requirements
Title Length: 88 Characters
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16. Description Requirements
Facebook: 300 characters
Google+: 200 characters
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17. Image Requirements
Image Width: 470px wide
Maximum Aspect Ration: 235:197
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18. Open Graph Entity Types
• Webpage
• Article
• Movie
• Music
• Video
• Book
• Profile (Person)
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19. @mike_arnesen
Twitter Cards
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20. @mike_arnesen
Rich Pins
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21. Why Open Graph?
• CTR
• Likes
• Screen Real Estate
• Semantic Integration
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22. Don’t leave your brand reputation
up to people you don’t know.
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23. Thank you!
Mike Arnesen
Director of Analytics & Optimization
at SwellPath
google.com/search?mike+arnesen
Download: bit.ly/awesome-graph
@mike_arnesen
#SMX | #23B1