Awesome Techstars Community

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Awesome Techstars Community

  1. 1. 5 Easy Steps To Awesomeness As told with puppets.
  2. 2. step 1: its not in the DNA.
  3. 3. Step 2: its not about control.
  4. 4. Step 3: its not about they see you.
  5. 5. step 4: its not about how much love you give your users.
  6. 6. step 5: its not about your community.
  7. 7. its all of it.
  8. 8. lets talk about influence.
  9. 9. Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on another thing or person.
  10. 10. Trust is the creation of an expectation that person A will ALWAYS act as person B expects them to act.
  11. 11. it has to equal 1.
  12. 12. when trust is lost It takes 16 good actions to overcome one bad action.
  13. 13. corporate branding is about feelings. About making a brand your friend.
  14. 14. Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions.
  15. 15. lets talk about expertise.
  16. 16. Knowledge is gained. Expertise is given.
  17. 17. Influence = Reach (Brand*Expertise*Trust) *reach is a multiplier of influence
  18. 18. lets talk about building influence.
  19. 19. True online influentials become conduits for content filtering and discovery, driving positive community growth.

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