How to be Awesome - Gnomedex

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Here is the presentation I gave at Gnomedex around being Awesome and building influence.

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  • Thank you for defining this topic - I have been wrestling with it over the past few months and loved your presentation at Gnomedex - very simple and straight to the point. Oh and I won't point out any issues with your math either ;D
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  • How to be Awesome - Gnomedex

    1. 1 Measuring Online Influence: The art and science of being awesome. Micah Baldwin Lijit Networks Gnomedex 2009 That guy is Awesome! Really Thats What Awesome Is?
    2. 2 Ignite Gnomedex?
    3. 3 Ignite Micah!
    4. 4 Ignite Micah - The Rules I gave myself 8 minutes total. Why? Because Awesome needs 8 minutes. There will still be 20 slides. But! The first 4 dont count, because Awesome needs 4 extra slides. Which means, each slide will be 24 seconds. Why? Because Jack Bauer said so. And who argues with Jack Bauer?
    5. 5 Whats Awesome about Influence?
    6. 6 Why Do I Care About Awesome?
    7. 6 Why Do I Care About Awesome?
    8. 7 “Micah, you have done an amazing job building your online influence.” Photo by: somethingstartedcrazy @ flickr
    9. 8 “What is online influence? And how does one become Awesome...er?” Photo by: jsarcadia @ flickr
    10. 9 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    11. 10 Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on one thing (or person).
    12. 11
    13. 11 Influence is one person influencing one person about one thing
    14. 11 Influence is one person influencing one person about one thing
    15. 12 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    16. 12 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    17. 13 Trust Branding Expertise Components of Influence
    18. 14 Trust is the creation of an expectation that person A will ALWAYS act as person B expects them to act.
    19. 15 Random trust equation
    20. 15 Random trust equation (man thats cool.)
    21. 16 Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions.
    22. 17 EXPERTISE
    23. 17 EXPERTISE Knowledge is gained. Expertise is given.
    24. 18 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    25. 18 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    26. 19 Influence = Reach (Brand*Expertise*Trust) *reach is a multiplier of influence
    27. 20 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    28. 20 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    29. 21 How to build online influence?
    30. 22 Three Rules of Blogging 1. Write like no one is reading. 2. Write when you want to write. 3. The moment you think “that would be a good blog post,” you become a blogger.
    31. 23 become involved
    32. 24 content discovery and filtering
    33. 25 aggregating knowledge
    34. 26 Micah Baldwin (@micah) TXT micah to 50500 - CONTXTS.COM 720-231-7120 cell micah@lijit.com http://facebook.com/micahb AIM/SKYPE: micahb37 Gtalk: micahb@gmail.com Install Lijit (http://lijit.com) and email me: I’ll hook you up http://www.slideshare.com/micahb

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