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How to be Awesome - Gnomedex

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How to be Awesome - Gnomedex

  1. 1 Measuring Online Influence: The art and science of being awesome. Micah Baldwin Lijit Networks Gnomedex 2009 That guy is Awesome! Really Thats What Awesome Is?
  2. 2 Ignite Gnomedex?
  3. 3 Ignite Micah!
  4. 4 Ignite Micah - The Rules I gave myself 8 minutes total. Why? Because Awesome needs 8 minutes. There will still be 20 slides. But! The first 4 dont count, because Awesome needs 4 extra slides. Which means, each slide will be 24 seconds. Why? Because Jack Bauer said so. And who argues with Jack Bauer?
  5. 5 Whats Awesome about Influence?
  6. 6 Why Do I Care About Awesome?
  7. 6 Why Do I Care About Awesome?
  8. 7 “Micah, you have done an amazing job building your online influence.” Photo by: somethingstartedcrazy @ flickr
  9. 8 “What is online influence? And how does one become Awesome...er?” Photo by: jsarcadia @ flickr
  10. 9 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  11. 10 Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on one thing (or person).
  12. 11
  13. 11 Influence is one person influencing one person about one thing
  14. 11 Influence is one person influencing one person about one thing
  15. 12 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  16. 12 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  17. 13 Trust Branding Expertise Components of Influence
  18. 14 Trust is the creation of an expectation that person A will ALWAYS act as person B expects them to act.
  19. 15 Random trust equation
  20. 15 Random trust equation (man thats cool.)
  21. 16 Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions.
  22. 17 EXPERTISE
  23. 17 EXPERTISE Knowledge is gained. Expertise is given.
  24. 18 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  25. 18 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  26. 19 Influence = Reach (Brand*Expertise*Trust) *reach is a multiplier of influence
  27. 20 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  28. 20 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  29. 21 How to build online influence?
  30. 22 Three Rules of Blogging 1. Write like no one is reading. 2. Write when you want to write. 3. The moment you think “that would be a good blog post,” you become a blogger.
  31. 23 become involved
  32. 24 content discovery and filtering
  33. 25 aggregating knowledge
  34. 26 Micah Baldwin (@micah) TXT micah to 50500 - CONTXTS.COM 720-231-7120 cell micah@lijit.com http://facebook.com/micahb AIM/SKYPE: micahb37 Gtalk: micahb@gmail.com Install Lijit (http://lijit.com) and email me: I’ll hook you up http://www.slideshare.com/micahb

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