Micah Baldwin gave an 8-minute presentation on measuring online influence. He defined influence as one person influencing another person about a topic. He identified the key components of influence as trust, branding, and expertise. Baldwin provided an influence formula that multiplies reach by the components of influence. The presentation encouraged building influence through blogging regularly about topics of interest, getting involved in online communities, curating helpful content for others, and aggregating your knowledge.

1. 1
Measuring Online Influence:
The art and science of being awesome.
Micah Baldwin
Lijit Networks
Gnomedex 2009
That guy is
Awesome!
Really
Thats What
Awesome
Is?

2. 2
Ignite Gnomedex?

3. 3
Ignite Micah!

4. 4
Ignite Micah - The Rules
I gave myself 8 minutes total. Why? Because Awesome needs 8 minutes.
There will still be 20 slides. But! The first 4 dont count, because Awesome
needs 4 extra slides.
Which means, each slide will be 24 seconds. Why? Because Jack Bauer
said so. And who argues with Jack Bauer?

5. 5
Whats Awesome about Influence?

6. 6
Why Do I Care About Awesome?

7. 6
Why Do I Care About Awesome?

8. 7
“Micah, you have done an
amazing job building your
online influence.”
Photo by: somethingstartedcrazy @ flickr

9. 8
“What is online influence?
And how does one become
Awesome...er?”
Photo by: jsarcadia @ flickr

10. 9
3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

11. 10
Influence is the IMPLICIT or EXPLICIT
effect of one thing (or person) on one
thing (or person).

12. 11

13. 11
Influence is one person
influencing one person about one thing

14. 11
Influence is one person
influencing one person about one thing

15. 12
3 Steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

16. 12
3 Steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

17. 13
Trust
Branding
Expertise
Components of Influence

18. 14
Trust is the creation
of an expectation
that person A will
ALWAYS
act as person B
expects them to act.

19. 15
Random trust equation

20. 15
Random trust equation
(man thats cool.)

21. 16
Personal Branding, unlike
Corporate Branding is
designed to create
expectations about you and
your actions.

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EXPERTISE

23. 17
EXPERTISE
Knowledge is gained.
Expertise is given.

24. 18
3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

25. 18
3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

26. 19
Influence =
Reach (Brand*Expertise*Trust)
*reach is a multiplier of influence

27. 20
3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

28. 20
3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

29. 21
How to build online influence?

30. 22
Three Rules of Blogging
1. Write like no one is reading.
2. Write when you want to write.
3. The moment you think “that
would be a good blog post,” you
become a blogger.

31. 23
become involved

32. 24
content discovery and filtering

33. 25
aggregating knowledge

34. 26
Micah Baldwin (@micah)
TXT micah to 50500 - CONTXTS.COM
720-231-7120 cell
micah@lijit.com
http://facebook.com/micahb
AIM/SKYPE: micahb37
Gtalk: micahb@gmail.com
Install Lijit (http://lijit.com) and email me: I’ll hook you up
http://www.slideshare.com/micahb