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       Measuring Online Influence:
       The Art of Making Noise Without Being Noisy

       Micah Baldwin
       Lijit Networks
       @micah




                                                     That Man is
                                                     Crazy! Dont
                                                      Listen to
                                                        Him!



Saturday, February 28, 2009
2




       Am I Influential?
             600+ RSS Subscribers to
             Learntoduck.com

             4500+ followers on Twitter

             1000+ friends on Facebook

             500+ friends on LinkedIn

             MicahChic - Fashion Icon

             #FollowFriday Founder

             Quest to be #1 Douchebag


Saturday, February 28, 2009
3




                    All I got was this stupid card

Saturday, February 28, 2009
4




              “Micah, you have done an
              amazing job building your
                  online influence.”




                              Photo by: somethingstartedcrazy @ flickr
Saturday, February 28, 2009
5




               “Seriously? What is online
               influence? And how does
                     one build it?”




                                  Photo by: jsarcadia @ flickr
Saturday, February 28, 2009
6




       3 Steps to Measuring Online Influence


             Define Influence



             Identify the Components of Influence



             Provide a formula for Influence




Saturday, February 28, 2009
7




              Influence is the IMPLICIT or
             EXPLICIT effect of one thing (or
              person) on another thing or
                        person.

Saturday, February 28, 2009
8




     Influence                 Is           One Person
     Influencing               One Person   About        One Thing




Saturday, February 28, 2009
9




       3 Steps to Measuring Online Influence


             Define Influence



             Identify the Components of Influence



             Provide a formula for Influence




Saturday, February 28, 2009
10




                                                  Trust

                                              Expertise

                                                  Brand

                              Components of Influence
Saturday, February 28, 2009
11




                                 Trust is creating an
                                      expectation
                                  that a person will
                                      ALWAYS
                              act in your best interest.




Saturday, February 28, 2009
12




                              Trust Equation

Saturday, February 28, 2009
13




Saturday, February 28, 2009
14




                              Trust




Saturday, February 28, 2009
15




       Personal Branding, unlike
       Corporate Branding is designed
       to create expectations about you
       and your actions.




Saturday, February 28, 2009
16




                              Expertise




Saturday, February 28, 2009
17




       Knowledge is gained.



       Expertise is given.


Saturday, February 28, 2009
18




                              Branding




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




            PERSONAL BRAND


Saturday, February 28, 2009
20




       3 Steps to Measuring Online Influence


             Define Influence



             Identify the Components of Influence



             Provide a formula for Influence




Saturday, February 28, 2009
21




                                Influence =

                Reach (Brand*Expertise*Trust)

                              *reach is a multiplier of influence




Saturday, February 28, 2009
22




       3 Steps to Measuring Online Influence


             Define Influence



             Identify the Components of Influence



             Provide a formula for Influence




Saturday, February 28, 2009
23




           How to Build Online Influence?




Saturday, February 28, 2009
24




                        Center on Your Blog




Saturday, February 28, 2009
25



       Three Rules of Blogging

       1. Write like no one is reading.

       2. Write when you want to write.

       3. The moment you think “that
       would be a good blog post,” you
       become a blogger.




Saturday, February 28, 2009
26




                              Become Involved




Saturday, February 28, 2009
27




                              Be Active Online.

Saturday, February 28, 2009
28




                              Become a Conduit




                                             Photo by: CasaDeQueso @ flickr
Saturday, February 28, 2009
29




       True online influentials
       become conduits for content
       filtering and discovery, driving
       positive community growth.

Saturday, February 28, 2009
30




        Content Discovery and Filtering




                              * Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation.
Saturday, February 28, 2009
31




                        Content Recommendation

Saturday, February 28, 2009
32




                                           Micah Baldwin
                             TXT MICAH to 50500 - CONTXTS.COM
                                        720-231-7120 cell
                                              @micah
                                          micah@lijit.com
                       Go Look Up Micah Baldwin on Facebook, LinkedIn, etc
                                  AIM/Y!/MSN/SKYPE: micahb37
                                     Gtalk: micahb@gmail.com
                            275 South 40th Street, Boulder, CO 80305
                                  408-945-8271 (mom’s number)
                                http://www.slideshare.com/micahb


Saturday, February 28, 2009

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Measuring Online Influence: The Art of Making Noise Without Being Noisy

  • 1. 1 Measuring Online Influence: The Art of Making Noise Without Being Noisy Micah Baldwin Lijit Networks @micah That Man is Crazy! Dont Listen to Him! Saturday, February 28, 2009
  • 2. 2 Am I Influential? 600+ RSS Subscribers to Learntoduck.com 4500+ followers on Twitter 1000+ friends on Facebook 500+ friends on LinkedIn MicahChic - Fashion Icon #FollowFriday Founder Quest to be #1 Douchebag Saturday, February 28, 2009
  • 3. 3 All I got was this stupid card Saturday, February 28, 2009
  • 4. 4 “Micah, you have done an amazing job building your online influence.” Photo by: somethingstartedcrazy @ flickr Saturday, February 28, 2009
  • 5. 5 “Seriously? What is online influence? And how does one build it?” Photo by: jsarcadia @ flickr Saturday, February 28, 2009
  • 6. 6 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009
  • 7. 7 Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on another thing or person. Saturday, February 28, 2009
  • 8. 8 Influence Is One Person Influencing One Person About One Thing Saturday, February 28, 2009
  • 9. 9 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009
  • 10. 10 Trust Expertise Brand Components of Influence Saturday, February 28, 2009
  • 11. 11 Trust is creating an expectation that a person will ALWAYS act in your best interest. Saturday, February 28, 2009
  • 12. 12 Trust Equation Saturday, February 28, 2009
  • 14. 14 Trust Saturday, February 28, 2009
  • 15. 15 Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions. Saturday, February 28, 2009
  • 16. 16 Expertise Saturday, February 28, 2009
  • 17. 17 Knowledge is gained. Expertise is given. Saturday, February 28, 2009
  • 18. 18 Branding Saturday, February 28, 2009
  • 26. 19 PERSONAL BRAND Saturday, February 28, 2009
  • 27. 20 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009
  • 28. 21 Influence = Reach (Brand*Expertise*Trust) *reach is a multiplier of influence Saturday, February 28, 2009
  • 29. 22 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009
  • 30. 23 How to Build Online Influence? Saturday, February 28, 2009
  • 31. 24 Center on Your Blog Saturday, February 28, 2009
  • 32. 25 Three Rules of Blogging 1. Write like no one is reading. 2. Write when you want to write. 3. The moment you think “that would be a good blog post,” you become a blogger. Saturday, February 28, 2009
  • 33. 26 Become Involved Saturday, February 28, 2009
  • 34. 27 Be Active Online. Saturday, February 28, 2009
  • 35. 28 Become a Conduit Photo by: CasaDeQueso @ flickr Saturday, February 28, 2009
  • 36. 29 True online influentials become conduits for content filtering and discovery, driving positive community growth. Saturday, February 28, 2009
  • 37. 30 Content Discovery and Filtering * Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation. Saturday, February 28, 2009
  • 38. 31 Content Recommendation Saturday, February 28, 2009
  • 39. 32 Micah Baldwin TXT MICAH to 50500 - CONTXTS.COM 720-231-7120 cell @micah micah@lijit.com Go Look Up Micah Baldwin on Facebook, LinkedIn, etc AIM/Y!/MSN/SKYPE: micahb37 Gtalk: micahb@gmail.com 275 South 40th Street, Boulder, CO 80305 408-945-8271 (mom’s number) http://www.slideshare.com/micahb Saturday, February 28, 2009