its about the ins and outs of Cross Cultural Communication.

1. Cross-Cultural
Communication

2. Presenting By:
 13304013
 14104123
 14304093
 12204007
 13104120
 12204009
 ASIF EHSAN
 MOHAMMED FUAD ZIBRAN
 KHALED SAIFULLAH
ANSARY
 RIFAYAT RAHMAN
 MAHEDI AHAMED
 TASNIA JEON RAKA

3. Business in 21st century
Business are becoming increasingly global in their operation
• Capturing big market
• Better Communication
• Satisfying more customer
• Better technological support

4. Culture:
The totality of
learned, socially
transmitted customs,
knowledge, material
objects and behaviour.
•Topography
•History
•Religions
values
language
norms

5. Ethnocentrism:
• is the tendency to gauge the values, beliefs, and behaviors of
your own culture as superior than those of other cultures
• people view the ways of their culture as normal and the ways
of other cultures, as bad, wrong, peculiar

6. CULTURAL DIFFERENCES:
• Sub cultures
• Counter cultures
• Culture Shock
• Cultural Relativism

7. Variation of Body
and Movements:

8. Variation of Body and movements:
• Some people like to sit on the other hand some like to squat
• Walking behaviour and standing up
• Body movement , head movement and eye contact
• Sign (smile is also regarded as a sign)
• Hand shaking and touching, Eye contact
• Left hand is also an important fact

9. Language:
•Communication problems are caused by the existence
of many language.
•They differ greatly in grammar and syntax.
•Multiple meaning of words.
•Equivalency in translation is difficult.
•Verbal & nonverbal communication.

10. Suggestions

11. George Peter Murdock at early 1920’s
• Social actions differs by culture, such as practices about love,
laughter, and sentiment
• Cultural differences affect communications
• Our cultural techniques are not universally acceptable

12. Thank You!