in the context of communication

1. CULTURAL DIVERSITY
SANIA RAZA 160036
AIMEN KHAILD 160009
WAJEEHA RIAZ 160004
AMMAR ABDUS SALAM 160040
IRSHAD ULLAH 160024

2. Context
 Introduction
 Cultural diversity in workplace
 Life without cultural diversity
 Impacts of cultural diversity
 Recommendations
 Conclusion

3. Cultural diversity
Cultural diversity refers to differences
among people because of their racial or
ethnic backgrounds, language, dress and
traditions

4. Cultural Background
 Primitive Culture
 Subcultures
 Déviant Subcultures

5. Cultural globalization
 Experiences of everyday life inspired
by commodities and ideas

6. Cultural awareness
 Foundation of communication
 Get aware of one’s values and beliefs
 Misunderstanding occurs when a person
lacks awareness

7. Cultural diversity in
workplace
Diversity consists of all the different factors
that make up an individual, including age,
gender, culture, religion, personality, social
status .Today's workforce is made up of a
very diverse population of individuals from
every part of the world, which creates
dynamic multiracial and multicultural
organizations. Such diversity brings with it
many differences in skills, abilities and
experiences.

8. Cultural Intelligence:
Cultural intelligence or
cultural quotient (CQ) is
a term used in business,
education, government
and academic research.
Cultural intelligence
can be understood as the
capability to relate and
work effectively across
cultures.

10. Elements of cultural intelligence:
Four tips for developing your cultural
intelligence are:
 Be open minded. Try never to make
assumptions based on nationality
 Raise your self-awareness and your
awareness of others. Try to understand
how your own culture influences your
thinking and your behavior.
 Develop your cultural knowledge
 Adapt your behavior

11. Life without diversity
 No diversity, No excellence

12. Effects of cultural diversity on
business:
Positive Effects:
 Increased adaptability
 Variety of ideas and opinion
 Learning and growth
 Enhances communication skills
 Life experience
 Successful business

13. Continue
Negative impacts :
 Communication barrier
 Resistance to change
 Socio-cultural differences
 Education, age and gender
 Personality

14. Recommendations:
 Student exchange programs
 More communication means
 Seminars
 Cultural events
 Groups and Societies

15. Conclusion: