SlideShare a Scribd company logo
1 of 20
Download to read offline
CROSS-CULTURE COMMUNICATION
“The reasonable person adapts himself to the world,
while the unreasonable one persists in trying to adapt
the world to himself”
MADE BY :-MOHIT KUMAR
What is a culture?
• Culture is the "lens" through which you view the
world.
• It is central to what you see,
• How you make sense of what you see,
• How you express yourself.
"Culture is the arts elevated to a set of beliefs."
– Tom Wolfe
CODES USED IN COMMUNICATION
Verbal Communication
 Words
 Voice
Non-Verbal Communication
 Gestures
 Postures
 Facial Expressions
 Eye Contact
 Vocal Characteristics
 Personal Appearance
 Touch
Cross Culture Communication
Intercultural Communication is the process of sending and receiving messages
between people whose cultural background could lead them to interpret verbal
and non-verbal signs differently.
Why Cross Culture
Communication is important ?
◦ Business Opportunities
◦ Job Opportunities
◦ Improves the contribution of employees in a diverse
workforce
◦ Sharing of views and ideas
◦ Talent improvisation
◦ An understanding of diverse market
Globalization: Cross border movement of people, goods and data
brings more and more cultures into contact with one another and
increases the potential of cross culture communication.
Verbal Communication Differences
1.Words
2.Voice
Non-Verbal Communication Differences
Case In Point : Eye Contact
In some cultures, looking people in the eye is assumed to indicate
honesty and straightforwardness; in others it is seen as challenging and
rude.
Blocks to Cultural Communication
1. Ethnocentrism : Inability to accept another culture's world view;
"my way is the best."
2. Discrimination : Differential treatment of an individual due to
minority status; actual and perceived; e.g., "we just aren't equipped to
serve people like that."
3. Stereotyping : Generalizing about a person while ignoring presence
of individual difference; e.g., "she's like that because she's Asian – all
Asians are nonverbal."
4.Cultural Blindness: Differences are ignored and one proceeds as
though differences did not exist; e.g., "there's no need to worry about a
person's culture
5.Cultural Imposition: Belief that everyone should conform to the
majority; e.g., "we know what's best for you, if you don't like it you can
go elsewhere."
6.Tone Difference : Formal tone change becomes embarrassing and
off-putting in some cultures.
Skills To Overcome Differences
• Understanding Body Language
United States of America
•Americans tend to refrain from greetings that involve hugging and other close physical contact.
•When sitting, U.S. citizens often look very relaxed. They may sometimes sit with the ankle of one
leg on their knee.
Arab Countries
•The left hand is considered unclean in the Arab countries.
•When sitting, keep both feet on the ground.
•The "thumbs up" sign is offensive throughout the Arab world.
South Korea
•Bows are used for expressing appreciation, making apologies and requests, as well as for
greetings and farewells.
•When the Japanese want to give the impression that they are in deep thought, they will
sometimes fold their arms.
Things To Remember While Interacting And Connecting
With People
Business Attire
Business Attire
Selecting and Presenting Business Gifts
• Unwrapping gifts
Saudi Arabia - Gifts are opened in private.
USA - Gifts are opened in public
•Appreciated Gifts
Indonesia - Gifts, such as tokens memento of your country or
your company logo
Turkey - Wine or liquor if you are sure your hosts drink alcohol,
Candy, pastries & Roses, Glassware, such as a vase, goblet, or decanter make
prized gifts
• Gifts to avoid
UAE - Alcohol / perfumes containing alcohol and pork and pigskin
products to be avoided
China - Do not give anything in sets of four or gifts that carry the
association of death, funerals such as clocks, cut flowers, white
objects.
How do you do it?
• The handshake should be firm.
• While shaking hands establish eye contact and
always smile
• The person who initiates the handshake is the
one who closes it.
Improving Cross Culture Communication
TEN Pre-cautions in Cultural Communication
1. Slow Down
2. Separate Questions
3. Avoid Negative Questions
4. Take Turns
5. Write it down
6. Be Supportive
7. Check Meanings
8. Avoid Slangs
9. Watch the humour
10. Maintain Etiquette
Success Rate
will Increase
Success Rate
will Increase
cross-cultural-communication-ppt.ppt

More Related Content

Similar to cross-cultural-communication-ppt.ppt

Cross-Cultural Communication
Cross-Cultural CommunicationCross-Cultural Communication
Cross-Cultural CommunicationSherin Thomas
 
dokumen.tips_cross-cultural-communication-ppt-55948e319728e.pdf
dokumen.tips_cross-cultural-communication-ppt-55948e319728e.pdfdokumen.tips_cross-cultural-communication-ppt-55948e319728e.pdf
dokumen.tips_cross-cultural-communication-ppt-55948e319728e.pdfSariAstuti12
 
Cross culture communication 2
Cross culture communication 2Cross culture communication 2
Cross culture communication 2hedleymfb
 
Oral expression strategies
Oral expression strategiesOral expression strategies
Oral expression strategiesAnna Pham
 
Cross culture communication
Cross culture communicationCross culture communication
Cross culture communicationsohrab642
 
Cross Culture Communication
Cross Culture CommunicationCross Culture Communication
Cross Culture Communicationvenkat
 
CROSS CULTURAL COMMUNICATION STRATEGIES
CROSS  CULTURAL COMMUNICATION STRATEGIESCROSS  CULTURAL COMMUNICATION STRATEGIES
CROSS CULTURAL COMMUNICATION STRATEGIESdharshan0425
 
CULTURAL COMMUNICATION STRATEGIES IMPORTANCE
CULTURAL COMMUNICATION STRATEGIES IMPORTANCECULTURAL COMMUNICATION STRATEGIES IMPORTANCE
CULTURAL COMMUNICATION STRATEGIES IMPORTANCEdharshan0425
 
Consumer Influence and Cross Culture Communication
Consumer Influence and Cross Culture CommunicationConsumer Influence and Cross Culture Communication
Consumer Influence and Cross Culture CommunicationHard Dave
 
Cross cultrual communication
Cross cultrual communicationCross cultrual communication
Cross cultrual communicationAsma Tehseen
 
Cross cultural communication
Cross cultural communicationCross cultural communication
Cross cultural communicationCU UNIVERSITY
 
Catch-up Friday Intercultural Relation_Resilience.pptx
Catch-up Friday Intercultural Relation_Resilience.pptxCatch-up Friday Intercultural Relation_Resilience.pptx
Catch-up Friday Intercultural Relation_Resilience.pptxJEFFREYBERMUDEZ2
 
Cross cultural comm
Cross cultural comm Cross cultural comm
Cross cultural comm Rohit Patel
 
Chapter 6 (intercultural communication competence)
Chapter 6 (intercultural communication competence)Chapter 6 (intercultural communication competence)
Chapter 6 (intercultural communication competence)metalkid132
 
Chapter 6 (intercultural communication competence)
Chapter 6 (intercultural communication competence)Chapter 6 (intercultural communication competence)
Chapter 6 (intercultural communication competence)metalkid132
 
Cultural sensitivity and diversity training
Cultural sensitivity and diversity trainingCultural sensitivity and diversity training
Cultural sensitivity and diversity trainingSupportHatchCompliance
 
Cultural sensitivity and diversity training
Cultural sensitivity and diversity trainingCultural sensitivity and diversity training
Cultural sensitivity and diversity trainingHatch Compliance
 
Cross culture communication -BY NAVIN MATO
Cross culture communication -BY NAVIN MATOCross culture communication -BY NAVIN MATO
Cross culture communication -BY NAVIN MATONavin Mahato
 

Similar to cross-cultural-communication-ppt.ppt (20)

Cross-Cultural Communication
Cross-Cultural CommunicationCross-Cultural Communication
Cross-Cultural Communication
 
dokumen.tips_cross-cultural-communication-ppt-55948e319728e.pdf
dokumen.tips_cross-cultural-communication-ppt-55948e319728e.pdfdokumen.tips_cross-cultural-communication-ppt-55948e319728e.pdf
dokumen.tips_cross-cultural-communication-ppt-55948e319728e.pdf
 
Cross culture communication 2
Cross culture communication 2Cross culture communication 2
Cross culture communication 2
 
Cross culture awareness
Cross culture awarenessCross culture awareness
Cross culture awareness
 
Oral expression strategies
Oral expression strategiesOral expression strategies
Oral expression strategies
 
Cross culture communication
Cross culture communicationCross culture communication
Cross culture communication
 
Cross Culture Communication
Cross Culture CommunicationCross Culture Communication
Cross Culture Communication
 
CROSS CULTURAL COMMUNICATION STRATEGIES
CROSS  CULTURAL COMMUNICATION STRATEGIESCROSS  CULTURAL COMMUNICATION STRATEGIES
CROSS CULTURAL COMMUNICATION STRATEGIES
 
CULTURAL COMMUNICATION STRATEGIES IMPORTANCE
CULTURAL COMMUNICATION STRATEGIES IMPORTANCECULTURAL COMMUNICATION STRATEGIES IMPORTANCE
CULTURAL COMMUNICATION STRATEGIES IMPORTANCE
 
Consumer Influence and Cross Culture Communication
Consumer Influence and Cross Culture CommunicationConsumer Influence and Cross Culture Communication
Consumer Influence and Cross Culture Communication
 
Cross cultrual communication
Cross cultrual communicationCross cultrual communication
Cross cultrual communication
 
Cross cultural communication
Cross cultural communicationCross cultural communication
Cross cultural communication
 
Catch-up Friday Intercultural Relation_Resilience.pptx
Catch-up Friday Intercultural Relation_Resilience.pptxCatch-up Friday Intercultural Relation_Resilience.pptx
Catch-up Friday Intercultural Relation_Resilience.pptx
 
Cross cultural comm
Cross cultural comm Cross cultural comm
Cross cultural comm
 
Chapter 6 (intercultural communication competence)
Chapter 6 (intercultural communication competence)Chapter 6 (intercultural communication competence)
Chapter 6 (intercultural communication competence)
 
Chapter 6 (intercultural communication competence)
Chapter 6 (intercultural communication competence)Chapter 6 (intercultural communication competence)
Chapter 6 (intercultural communication competence)
 
Cross cultural(ecs)
Cross cultural(ecs)Cross cultural(ecs)
Cross cultural(ecs)
 
Cultural sensitivity and diversity training
Cultural sensitivity and diversity trainingCultural sensitivity and diversity training
Cultural sensitivity and diversity training
 
Cultural sensitivity and diversity training
Cultural sensitivity and diversity trainingCultural sensitivity and diversity training
Cultural sensitivity and diversity training
 
Cross culture communication -BY NAVIN MATO
Cross culture communication -BY NAVIN MATOCross culture communication -BY NAVIN MATO
Cross culture communication -BY NAVIN MATO
 

cross-cultural-communication-ppt.ppt

  • 1. CROSS-CULTURE COMMUNICATION “The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself” MADE BY :-MOHIT KUMAR
  • 2. What is a culture? • Culture is the "lens" through which you view the world. • It is central to what you see, • How you make sense of what you see, • How you express yourself. "Culture is the arts elevated to a set of beliefs." – Tom Wolfe
  • 3. CODES USED IN COMMUNICATION Verbal Communication  Words  Voice Non-Verbal Communication  Gestures  Postures  Facial Expressions  Eye Contact  Vocal Characteristics  Personal Appearance  Touch
  • 4. Cross Culture Communication Intercultural Communication is the process of sending and receiving messages between people whose cultural background could lead them to interpret verbal and non-verbal signs differently.
  • 5. Why Cross Culture Communication is important ? ◦ Business Opportunities ◦ Job Opportunities ◦ Improves the contribution of employees in a diverse workforce ◦ Sharing of views and ideas ◦ Talent improvisation ◦ An understanding of diverse market Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication.
  • 8. Case In Point : Eye Contact In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.
  • 9. Blocks to Cultural Communication 1. Ethnocentrism : Inability to accept another culture's world view; "my way is the best." 2. Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., "we just aren't equipped to serve people like that." 3. Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., "she's like that because she's Asian – all Asians are nonverbal."
  • 10. 4.Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist; e.g., "there's no need to worry about a person's culture 5.Cultural Imposition: Belief that everyone should conform to the majority; e.g., "we know what's best for you, if you don't like it you can go elsewhere." 6.Tone Difference : Formal tone change becomes embarrassing and off-putting in some cultures.
  • 11. Skills To Overcome Differences • Understanding Body Language United States of America •Americans tend to refrain from greetings that involve hugging and other close physical contact. •When sitting, U.S. citizens often look very relaxed. They may sometimes sit with the ankle of one leg on their knee. Arab Countries •The left hand is considered unclean in the Arab countries. •When sitting, keep both feet on the ground. •The "thumbs up" sign is offensive throughout the Arab world. South Korea •Bows are used for expressing appreciation, making apologies and requests, as well as for greetings and farewells. •When the Japanese want to give the impression that they are in deep thought, they will sometimes fold their arms.
  • 12. Things To Remember While Interacting And Connecting With People
  • 14. Selecting and Presenting Business Gifts
  • 15. • Unwrapping gifts Saudi Arabia - Gifts are opened in private. USA - Gifts are opened in public •Appreciated Gifts Indonesia - Gifts, such as tokens memento of your country or your company logo Turkey - Wine or liquor if you are sure your hosts drink alcohol, Candy, pastries & Roses, Glassware, such as a vase, goblet, or decanter make prized gifts • Gifts to avoid UAE - Alcohol / perfumes containing alcohol and pork and pigskin products to be avoided China - Do not give anything in sets of four or gifts that carry the association of death, funerals such as clocks, cut flowers, white objects.
  • 16. How do you do it? • The handshake should be firm. • While shaking hands establish eye contact and always smile • The person who initiates the handshake is the one who closes it.
  • 17. Improving Cross Culture Communication
  • 18. TEN Pre-cautions in Cultural Communication 1. Slow Down 2. Separate Questions 3. Avoid Negative Questions 4. Take Turns 5. Write it down 6. Be Supportive 7. Check Meanings 8. Avoid Slangs 9. Watch the humour 10. Maintain Etiquette