The document summarizes the key points from a fundraising workshop. It discusses trends in online fundraising over the past 10 years and opportunities for the future, including increased donor expectations around impact reporting and engagement. It provides 10 strategies for non-profits to try, such as storytelling with blogs and videos, personal fundraising widgets, using social networks, hosting events, and embracing virtual volunteers. Risks are also addressed around losing some control of the brand online and content generated by supporters.
6. Now for some tagging… Please write on both tags… A barrier to effective fundraising in NGOs Something you would like to know more about (online fundraising)
34. Blogging the impact of giving “ I have been a monthly donor to MSF for some time. On Tuesday, I will ramp up by contribution, because I have a house, a job… a garden, rain, food – and hope. “ I wish I could give those things to the mother whose baby you tried to save. I cannot, so I will do what I can.” U sing blogs to put donors directly in touch with the work they’re supporting
46. “ One or more of the popular social networking sites will tap into the desire for members to identify with a cause and create a ‘My Causes’ tab” My prediction at the start of 2007:
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52. Social networks are not new… … it’s just easier now to make connections, and join existing ‘conversations’ we would never have known about before.
75. What kind of people are involved with NGOs? A higher than average proportion of ‘Taureans’… who tend to be “hostile to change and will do everything in their power to maintain the security of the status quo” nfpSynergy