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Media140 keynote


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Keynote I gave at the #media140 Third Sector and the Real-time Web event in London on 4 February 2010.

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Media140 keynote

  1. 1. Charities Staying relevant in a wired world @stevebridger 4 February 2010 #media140 #smwldn
  2. 2. I help charities unlearn stuff and trust more of their own people to participate online to support insight, collaboration, transparency, advocacy & philanthropy @stevebridger
  3. 3. Can we agree on one thing? @stevebridger
  4. 4. 1 This new stuff - let’s call it social media - is disruptive and transformative inside the organisation @stevebridger
  5. 5. two things? Can we agree on one thing? @stevebridger
  6. 6. 2 It’s still about relationships @stevebridger
  7. 7. @stevebridger
  8. 8. “It is difficult to get a man to understand something when his salary depends on his not understanding it” Upton Sinclair @stevebridger
  9. 9. organisational dependency on hierarchy
  10. 10. organisational dependency on hierarchy
  11. 11. “I'm convinced that eventually every member of staff will need to have some level of responding power and be empowered to use social media to communicate and build relationships with the people around them” @willmcinnes @stevebridger
  12. 12. @stevebridger
  13. 13. don’t make social media another silo @stevebridger
  14. 14. charity staff who feel comfortable participating f conduct? tr ust the hiring code o decision? supporters / potential supporters @stevebridger
  15. 15. aspirational transactional challenges for traditional charities the changing giving experience self- organising, peer-to-peer, accountability instant & scrutiny campaigns aggregation of small acts more platform real-time connected to make web supporters experiences look good regulation social computing focused earmarked micro- vs payments general funds return on attention mobile borderless donor global citizens ‘intimacy’ global reach impact reporting donations big online still only contributions still matter permission interruption governance 3% Steve  Bridger  |  04.02.10  |  original  scribbly  doodle  by  @davegray  -­‐  remixed  with  permission
  16. 16. closed vs open @stevebridger
  17. 17. Thank you... and enjoy the rest of the day @stevebridger