Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Putting people at the heart of your social media strategy - revisited


Published on

The keynote I gave at #nfpsm in London on 13 June 2011... without the narrative.

Putting people at the heart of your social media strategy - revisited

  1. 1. NHI people D Putting people at the the of your b u s in e s ssocial media strategy @stevebridger #nfpsm
  2. 2. 1. The world is changing faster than we can reorganise2. Loyalty to charity brands is being augmented by a closer affinity with charity employees3. Move from ‘just add social media’, to ‘we have a strategy’, to ‘we are a social organisation’
  3. 3. C “It is difficult to get a man to understand something when his salary depends on his not understanding it” we have manufactured Upton Sinclairmore complexity
  4. 4. 9Wthe day- to-day sorry... gone to another meeting
  5. 5. behaviours largelyestablished inside ...outside the workplace the workplace
  6. 6. Thanks to @stuartwitts for creating this graphic for me
  7. 7. “...ordinary conversation became quite audible to my ears.”
  8. 8. It’s about being present at theright time and in the right way
  9. 9. Content strategyParticipation strategy?Commitment strategy?
  10. 10. “Philanthropy is the business of passion” - Lucy Bernholz Employee Pa A ssion Indicators
  11. 11. Finally... The more we remain in our silos and feel constrained by our job descriptions, the greater the disconnect between us and our supportersAre you ready to shape the future of your organisation?
  12. 12. Thank you Steve Bridger - Builder of Bridges @stevebridger“we build too many walls and not enough bridges” Isaac Newton