A Journey Inside your Donor's Brain

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A presentation by Leah Eustace and Scott Fortnum at the AFP International Conference in San Diego 2013.

Published in: Health & Medicine
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A Journey Inside your Donor's Brain

  1. 1. A Journey Inside your Donors Brain@LeahEustace #AFPBrains@SFortnum #AFPIcon
  2. 2. What we’ll cover - Emotion versus Logic - The Power of One - The Power of a Good Story - Our Ageing Brain - Readability & Comprehension - Design and Legibility - Persuasion - Saying versus Doing - Why - What does it all mean?
  3. 3. Emotion versus Logic
  4. 4. What does it all mean?
  5. 5. The Power of One
  6. 6. What does it all mean?
  7. 7. The Power of a Good Story
  8. 8. What does it all mean?
  9. 9. Our Aging Brains
  10. 10. What does it all mean?
  11. 11. Readability and Comprehension
  12. 12. What does it all mean?
  13. 13. Design and Legibility
  14. 14. What does it all mean?
  15. 15. Persuasian
  16. 16. What does it all mean?
  17. 17. Saying versus doing
  18. 18. What does it all mean?
  19. 19. Why, not how or what
  20. 20. What does it all mean?
  21. 21. Thank you!Leah Eustace, CFREGood Worksleah@goodworksco.ca@LeahEustaceScott Fortnum, ACFREThe Living City Foundationsfortnum@trca.on.ca@SFortnum

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