Create Something Remarketable Rewritten for FADMO 2015
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I've rewritten this deck to include some new data, trends and strategies.
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Create Something
Remark[et]able
How to do good content marketing
#remarketable](https://image.slidesharecdn.com/remarketable-4-fadmo-150521220004-lva1-app6891/85/Create-Something-Remarketable-Rewritten-for-FADMO-2015-1-320.jpg)
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Create Something Remarketable Rewritten for FADMO 2015
- 1. bb Create Something Remark[et]able How to do good content marketing #remarketable
- 2. Who am I? Social & Digital Strategy Dir. @ Fuseideas Designer Emmy Winner Boston Social Media Club Secretary Creative/UX/Marketing Director Early Adopter Google Glass Explorer 1st website in 1993 1st web video in 1994 1st social media campaign in 1995 Clients: Bermuda Tourism Tourism Santa Fe Destination DC Germany NTO HBO Microsoft FOX Disney • ABC • ESPN Amazon
- 3. Weird
- 4. Funny
- 5. Cool
- 6. Clever
- 7. Personal
- 8. Helpful
- 9. Shocking
- 10. Addictive
- 11. Taylor
- 12. Boring
- 14. Wikipedia: any marketing format that involves the creation and sharing of media and publishing content in order to acquire customer. Synonym: inbound marketing Content Marketing
- 18. –Me “Caring leads to sharing.”
- 19. Blog Posts Articles Videos Infographics eBooks Digital Magazines Website Copy Product Descriptions Podcasts Newsletters White Papers Research Reports Webinars Slideshows Case Studies Reviews Images Games Memes Email Brochures Business Cards Presentations Checkins Tweets Ads Pens Ephemeral Content What is Content?
- 21. Your Blog Your Website Other Blogs Partner Websites Facebook LinkedIn YouTube Twitter Google Plus Pinterest Instagram Podcasts App Store Flickr Press Releases Newsletters Dribbble Live Events Publications Kickstarter Periscope Snapchat VSCO Your Offices Car Bumpers Where to Put Content?
- 22. Convert Customers Directly Acquire Leads Directly Make A Sale Directly What Does Content NOT Do?*
- 26. Adds Your Brand To Your Audience’s Brand Portfolio
- 28. of consumers are more likely to buy from a company that delivers custom content.61%
- 29. Companies with active blogs receive 97%More leads 0 50 100 150 200
- 30. of time researching before a purchase75%56% of shoppers spend
- 32. What Works?
- 33. 36 million visits, 11 million elves shared
- 34. Web traffic increased 10x Twitter following increased 100x Cost: $0
- 36. X 5,333,442 potential Likes 2,886,724 potential comments
- 37. Twitter: 208 Instagram: 843 Facebook: 649 Average Followers
- 45. Repurpose
- 46. Create
- 47. Creating Great Content Quality Content For Your Audience Self- Promotion
- 48. Creating Great Content Add images to an article to increase viewing by 94% Skyword
- 49. Creating Great Content more popular than links5xImages Are
- 50. Creating Great Content videos on landing pages increased conversions by 86% Skyword
- 51. Creating Great Content more likely to be shared than links10xVideos Are
- 53. Content Tips A) spread a single bit of content over multiple content forms: tweets, infographics, images B) test content effectiveness C) survey customers about preferred content format D) repurpose and repackage assets and data
- 54. Content Tips A) use credible sources B) create a blog post around your infographic C) promote with a press release D) break into screenshots for Twitter, Instagram, Facebook, LinkedIn, Pinterest then link back to blog post E) schedule multiple SoMe posts F) no designer to agency? Use visual.ly, Infgr.am, Piktochart G) submit to StumbleUpon, Delicious, Reddit, or Digg
- 55. Content Tips A) get a smartphone & video editing apps B) publish on YouTube, Vine, Instagram, Facebook, Pinterest C) use screenshots to promote on sites that don't show video thumbnails D) start with HD and scale down E) don't forget the music
- 56. Content Tips A) a picture is worth 1000 words, say more with less B) ALWAYS include an image with a SoMe post or blog C) get a Flickr account and learn about Creative Commons licensing D) NEVER use images from Google image search E) ALWAYS include image attribution F) use search relevant file names
- 57. Content Tips A) don't overuse keywords B) use provocative titles C) reference your other blog posts and other blogs with links D) include contact info in articles E) use images F) don't forget the subscribe button G) make sure your site/blog allows sharing and comments
- 58. Content Tips 1. Leverage your resources 2. Assign tasks 3. Look for opportunities 4. Identify outposts 5. Supply outposts 6. Identify ambassadors 7. Supply your ambassadors 8. Make your stuff sharable 9. Get people connected
- 59. Boston • Portland • Prague www.fuseideas.com