Knowing Millennials: A Curious Sneak Peek

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The presentation where we looked at the cultural, demographic, psychographic and media consuming habits of what most marketers consider the golden goose of consumers.

Marketing

TITLE TEXT
Knowing
MILLENNIALS
A Curious Sneak Peek

0 10 20 30 40
>40k
40-70k
70-100k
100-200k
200k+
INCOME

LIVING
0
6.5
13
19.5
26
2010 2015
LIVING
AT
HOME
UNEMPLOYMENT

PSYCHOGRAPHICS (AVG AMERICAN 0-200 SCALE)
OUTDOORSMAN
112.32
MUSIC LOVER
122.17
THE SHELDON
130.11
FASHIONISTA
108.77

TOP INTERESTS
LIL WAYNE
BEST
VINES
MEGAN
FOX
FAMILY
GUY
THE
OFFICE
MUSIC
SOUTH
PARK
POPULARITY
REACH

TOP INTEREST TYPES
00 107.5 115 122.5 130
GAMES + TOYS
BOOKS + LITERATURE
ENTERTAINMENT
SCIENCE
JOBS + EDU
FASHION

MEDIA SPECTRUM
POPULARITY
REACH
RADIO
WEBSITES
TV
MAGAZINES
APPS
NEWSPAPERS

MOST POPULAR RADIO
POPULARITY
FratMusic.com
HotNewHipHop
UKF Dubstep
Music on Facebook
iHeartRadio
Kidd Kraddick in the Morning
Radiolab
NPR
Around the World
DatPiff
EDMTunes
Elvis Duran Show
Noisetrade
Pandora
K-LOVE Radio
K-love Morning Show
Wait Wait Don't Tell Me
Spotify
SoundCloud
Bobby Bones Show

MOST POPULAR WEBSITES
FML
I Love Being Black
Best Vines
PostSecret
Humans of New York
YouTube
Top Gear
Word Porn
I fucking love science
BuzzFeed
Funny Or Die
Earth Porn
Moviepilot
The Oatmeal
Cracked.com
TED
FreeFlys
The Onion
The Hufﬁngton Post
Upworthy

MEDIA CONSUMPTION
MUSIC TV/MOVIES APPS/WEBSITES

SHOPPING HABITS
DEPARTMENT STORES APPAREL RETAIL GROCERY STORES

SHOPPING HABITS
SHOES CLOTHES ACCESSORIES

SHOPPING HABITS
CONSUMER ELECTRONICS HOME AND GARDEN

TRAVEL HABITS
DESTINATIONS HOTELS/ACCOMMODATIONS/BOOKING

Thank You!
8 Winchester Place
Suite 303
Winchester, MA
01890
P 617-776-5800www.fuseideas.com

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Knowing Millennials: A Curious Sneak Peek

1. TITLE TEXT Knowing MILLENNIALS A Curious Sneak Peek

2. POPULATION MILLION 83.1

3. AGE Age 18-24 25-34

4. 0 10 20 30 40 >40k 40-70k 70-100k 100-200k 200k+ INCOME

5. LIVING 0 6.5 13 19.5 26 2010 2015 LIVING AT HOME UNEMPLOYMENT

6. GENDER Gender Male Female

7. GEOGRAPHY

8. PSYCHOGRAPHICS (AVG AMERICAN 0-200 SCALE) OUTDOORSMAN 112.32 MUSIC LOVER 122.17 THE SHELDON 130.11 FASHIONISTA 108.77

9. TOP INTERESTS LIL WAYNE BEST VINES MEGAN FOX FAMILY GUY THE OFFICE MUSIC SOUTH PARK POPULARITY REACH

10. TOP INTEREST TYPES 00 107.5 115 122.5 130 GAMES + TOYS BOOKS + LITERATURE ENTERTAINMENT SCIENCE JOBS + EDU FASHION

11. MEDIA SPECTRUM POPULARITY REACH RADIO WEBSITES TV MAGAZINES APPS NEWSPAPERS

12. MOST POPULAR RADIO POPULARITY FratMusic.com HotNewHipHop UKF Dubstep Music on Facebook iHeartRadio Kidd Kraddick in the Morning Radiolab NPR Around the World DatPiff EDMTunes Elvis Duran Show Noisetrade Pandora K-LOVE Radio K-love Morning Show Wait Wait Don't Tell Me Spotify SoundCloud Bobby Bones Show

13. MOST POPULAR WEBSITES FML I Love Being Black Best Vines PostSecret Humans of New York YouTube Top Gear Word Porn I fucking love science BuzzFeed Funny Or Die Earth Porn Moviepilot The Oatmeal Cracked.com TED FreeFlys The Onion The Hufﬁngton Post Upworthy

14. MEDIA CONSUMPTION MUSIC TV/MOVIES APPS/WEBSITES

15. SHOPPING HABITS BOOKS GAMES TOYS

16. SHOPPING HABITS

17. SHOPPING HABITS FOODDRINK

18. SHOPPING HABITS DEPARTMENT STORES APPAREL RETAIL GROCERY STORES

19. SHOPPING HABITS SHOES CLOTHES ACCESSORIES

20. SHOPPING HABITS CONSUMER ELECTRONICS HOME AND GARDEN

21. SPORTS INTERESTS SPORTS

22. TRAVEL HABITS DESTINATIONS HOTELS/ACCOMMODATIONS/BOOKING

23. Thank You! 8 Winchester Place Suite 303 Winchester, MA 01890 P 617-776-5800www.fuseideas.com