Drug Safety Surveillance
•Download as PPTX, PDF•
0 likes•209 views
Adverse drug reactions (AEs) are a major cause of death in the US, being the fourth leading cause and killing over 100,000 people annually. Social media has become a significant platform for people to share health information, with over 3.5 billion people using social media globally and most sharing details of their healthcare experiences online. This presents an opportunity to monitor social media for discussions of adverse drug events, combining social listening data with traditional sources like clinical trials and adverse event reporting to gain a more comprehensive view of potential safety issues.
Recommended
Recommended
More Related Content
Similar to Drug Safety Surveillance
Similar to Drug Safety Surveillance (20)
More from Michael Durwin
More from Michael Durwin (20)
Recently uploaded
Recently uploaded (20)
Drug Safety Surveillance
- 1. #PRAView M a r c h 2 0 2 0 P R A S o c i a l I n t e l l i g e n c e M i c h a e l D u r w i n Commercialized DrugSafety Surveillance
- 2. PRA Social Intelligence PRAView Michael Durwin Director ofSocial Intelligence @ PRA
- 3. #PRAView PRA Social Intelligence PRAView Michael Durwin Director ofSocial Intelligence @ PRA
- 4. AEs are responsible for 100,000 deaths in the US Bonn, D. Adverse drug reactions remain a major cause of death. Lancet 351, 1183 (1998). PRA Social Intelligence PRAView
- 5. AEs are the 4th leading cause of death (after heart disease, cancerand stroke, but well ahead of diabetes, pulmonarydiseases and AIDS) Bonn, D. Adverse drug reactions remain a major cause of death. Lancet 351, 1183 (1998). PRA Social Intelligence PRAView
- 6. Social Media? PRA Social Intelligence PRAView
- 7. 79% of US,45% of world population on social media. SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018 SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012 PRA Social Intelligence PRAView
- 8. 3.5 billion humans use social media SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018 SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012 PRA Social Intelligence PRAView
- 9. 87% of people share health information via Facebook SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018 SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012 PRA Social Intelligence PRAView
- 10. 91% said online communities played a role in their healthcare decisions SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018 SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012 PRA Social Intelligence PRAView
- 11. 70% of caregivers seek information and support on social networks SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018 SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012 PRA Social Intelligence PRAView
- 12. Patient social communities have 24x activity than health industry websites SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018 SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012 PRA Social Intelligence PRAView
- 13. SocialMediaUse in 2018PEW RESEARCHCENTER Jan 3-10, 2018 SocialMedia“Likes” HealthcareFrom Marketingto SocialBusinessHealthResearchInstituteApril 2012 Likelihood of sharing healthcare experiences via social media: PRA Social Intelligence PRAView
- 14. Social Media is where Real People are talking in Real-Time about their Drug Treatments and the Adverse Events that may accompany them PRA Social Intelligence PRAView
- 18. Social Listening = Patient Language TEs + Partners + FAERS PRA Social Intelligence PRAView
- 19. Social Listening + Patient Language Social Intelligence + Brand Social Channels TEs + Partners + FAERS PRA Social Intelligence PRAView
- 30. Michael Durwin Marketing Director, Social Media & Communities DurwinMichael@prahs.com +1 617-476-8817 +1 617-840-2618 31 St. James Avenue, Suite 1005 Boston, Massachusetts 02116 • USA www.Prahs.com CONTACT PRA Social Intelligence PRAView