How social intelligence is being used to support clinical trials

1. F O R C L I N I C A L T R I A L S
Social Intelligence

2. Michael Durwin
Dir. of Social Intelligence & Communities,
ICON, North America

3. SocialIntel

4. Why
Social
Media?

5. 97% US
58%
World
S O C I A L M E D I A R E A C H

6. 3 1 9 . 6 M I L L I O N

7. 4 . 5 8 B I L L I O N

8. H E A L T H I N F O R M A T I O N S H A R I N G
87%

9. 91%
D e c i s i o n s
I n f o r m e d
B y O n l i n e C o m m u n i t i e s

10. 70%
C a r e g i v e r S e e k i n g
S u p p o r t & I n f o r m a t i o n

11. 52%
C a r e g i v e r
P a r t i c i p a t i o n
I n H e a l t h - R e l a t e d
O n l i n e A c t i v i t y

12. Tal
k
i
n
g
About
Health
Negative
|
Positive

14. Social
Listening

15. WhatAbout
Privacy?

16. Public
Only!
Content

17. Patients
Want
ToBeHeard!

19. 18
SOCIAL
INTELLIGENCE

20. 19
SOCIAL
INTELLIGENCE
“The practical application of
digital conversations to answer
questions and solve challenges
using qualitative data in a
quantitative mode.
”

21. 20
SOCIAL
INTELLIGENCE
“The practical application of
digital conversations to answer
questions and solve challenges
using qualitative data in a
quantitative mode.
”

22. 21
SOCIAL
INTELLIGENCE
“The practical application of
digital conversations to answer
questions and solve challenges
using qualitative data in a
quantitative mode.
”

23. 22
2,982,232,320
SinceJanuary2020

24. 23
33,152,379
APRIL

25. 24
5
PRINCIPLES
1. Public Data Only
2. Avoid bias through
diversity
3. Use audience language,
not industry buzzwords
4. Layer your tools & data
sources
5. Be flexible

26. 25
DATA

27. DIVERSITY

28. PATIENTLANGUAGE

29. ACUTEPHARYNGITIS
RHINITIS
MYALGIA
DERMATITIS
ECCHYMOSIS

30. SORETHROAT
STUFFYNOSE
SOREMUSCLES
RASH
BRUISE

32. TOOLS

33. FLEXIBLE

34. Participation
LikelyTrial
SEGMENTS
Patient
Engaged
Health
Blockers
Participation
Considerations
Socio-Economic
Symptoms
Geography
Habits
Media
Treatments Trust

35. Symptoms
Habits
Recruitment
STUDY
AdverseEvent
MONITORING
Outbreak
PREDICTION
Trends
PATIENT

36. iconplc.com
© 2021 ICON. All rights reserved. Internal use only.
Thank you.
Social Intelligence & Communities Team
Michael.Durwin@iconplc.com
www.ICONPLC.com
CONTACT