The document discusses innovation and provides 10 tips for spaces to learn and innovate. It emphasizes that innovation requires hard work, not just epiphanies. It also stresses understanding how innovations diffuse, improving brainstorming techniques, managing disruption, observing users, considering different perspectives, embracing failure, finding rule-breakers, building effective teams, and designing simple interfaces. The overall message is that true innovation is a process, not just ideas, and requires effort to implement ideas and get adoption.

1. Spaces to Learn Spaces to Innovate ELI Fall Focus Session 2008 Malcolm Brown Educause Learning Initiative [email_address]

2. “ If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’ ” attributed to Henry Ford

4. “ Well… how did I get here?”

5. “ Well… how did I get here?” North Carolina State http://www.ncsu.edu/PER/scaleup.html

6. “ Well… how did I get here?”

7. “Well… how did I get here?” Columbia University Teachers College, Gottesman Libraries

8. “ Well… how did I get here?”

9. “Well… how did I get here?” Georgetown University Law Center Eric E. Hotung International Law Building

10. Steps Educause Quarterly , No. 1, 2003, pp. 14–15

12. Technology Learning theory (how people learn) we are here social web NetGens: students and young faculty

13. How did we get here? We’ve innovated

15. It seems to be everywhere

16. Innovation seems cool it seems to be about ideas BMW ad here about BMW being all about ideas

17. Innovation seems empowering

18. Our LS works seems to be innovative

19. Apollo 13 Excerpt from the movie Apollo 13 here

20. a square peg in a round hole… rapidly

22. but is innovation?

23. 10

24. 1 Innovation = Epiphany or does it???

25. Version 2: Innovation = Idea

26. Berkun, p. 9

27. “ The best way to get a good idea is to get a lot of ideas.” Linus Pauling

28. Implementation “ The elaboration of idea into function… [is] ‘ the one that takes up the most time and involves the hardest work.’ ” Berkun, Myths of Innovation , p. 13

29. 1 research thinking work more work 2 “ missing link” idea 3 implementation thinking work trial & error

30. Also… Innovation ≠ Serenpidity Percy Spencer (1896–1970)

31. The microwave

32. Innovation Epiphany = ≠ + lots of hard work, trial and error, research, etc.

33. Thought “ Every innovation is difficult.” Christensen, Innovator’s Dilemma , p. 154

34. 2 Understand the diffusion process

36. Analyzing diffusion’s prospects Example 1 relative advantage very high compatibility somewhat low

37. Analyzing diffusion’s prospects Example 2 relative advantage modest ease of use very low

38. Analyzing diffusion’s prospects Example 3 compatibility very high relative advantage very high ease of use OK

39. Analyzing diffusion’s prospects Example 4 relative advantage moderate/high compatibility somewhat low trialability low

40. TED talk: Technology’s Long Tail

41. 3 Do better brainstorming

44. 4 Understand the challenges of disruption

45. Thought “ If, at first, the idea is not absurd, then there is no hope for it.” Albert Einstein

46. “ I can’t waste my time on this stuff.” Disney exec on Pixar, c. 1987 (NYT review)

47. “… we just cannot divert ourselves from the business at hand.” — GM vice chair www.wired.com/cars/futuretransport/magazine/16-01/ff_100mpg

48. “ Search doesn’t matter. Portals do.” Yahoo execs, 1998

51. 5 Learn to see and observe

52. “ You can observe a lot by just watching.” Yogi Berra

54. 6 Be left-handed

55. “ It’s not that we build such bad cars; it’s that they are such lousy customers.” Auto executive, 1930’s

57. 7 Fear not failure

58. Thought “ If I have a thousand ideas and only one turns out to be good, I am satisfied.” Alfred Bernhard Nobel

60. http://www.wd40.com/about-us/history/

61. 8 Look for blisters and rule-breakers

62. “… your customers may lack the vocabulary or the palate to explain what’s wrong and especially what’s missing .” Kelly, Art of Innovation , p. 27

63. “ We all had cell phones. We just hated them, they were so awful to use. Everybody seemed to hate their phones.” Steve Jobs on the idea of the iPhone

64. 9 Who’s on your LS team?

66. Team motivation “ A specific performance challenge that is clear and compelling to all team members is the greatest motivator.” Wisdom of Teams , p. 269

67. 10 Aim for the wet napkin interface

68. What is it? “ Open and use.”

70. “ If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’ ” attributed to Henry Ford

71. Thank you!

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