PASSION
Build 2009   Tim	
  Van	
  Damme	
  /	
  @maxvoltar
MY MISSION TODAY
   What I’ll be talking about
MY MISSION TODAY
 Why	
  should	
  you	
  be	
  more	
  passionate?
 How	
  to	
  be	
  more	
  passionate	
  about	
  your	
  job
 Tips	
  on	
  how	
  to	
  share	
  your	
  passion
 ★ With	
  other	
  designers
 ★ With	
  clients
 ★ With	
  the	
  world
WHY?
Why should you be more passionate?
WHY?
 You’re	
  in	
  for	
  the	
  long	
  run
 You	
  get	
  to	
  see	
  the	
  bigger	
  picture
 It	
  only	
  gets	
  easier
 Higher	
  quality	
  work
YOU
Yes, I’m talking about you!
YOU
 All	
  work	
  no	
  play...
YOU
All work no play...

  Side	
  projects
Prettify by	
  Garrett	
  Murray
Art in my Coffee! by	
  Jina	
  Bolton	
  &	
  Meagan	
  Fisher
“Ye olde bird” by	
  Elliot	
  Jay	
  Stocks
WallSwaps by	
  Erskine	
  Design
Carbonmade
YOU
All work no play...

  Side	
  projects
  Redesign	
  things	
  just	
  for	
  pleasure
iTunes Store Redesign
YOU
All work no play...

  Side	
  projects
  Redesign	
  things	
  just	
  for	
  pleasure	
  
  Do	
  free	
  work
24ways
YOU
All work no play...

  Side	
  projects
  Redesign	
  things	
  just	
  for	
  pleasure	
  
  Do	
  free	
  work
  Earning	
  something	
  extra
IconShoppe by	
  Dan	
  Cederholm
YOU
 All	
  work	
  no	
  play...
 Push
YOU
Push

 Keep	
  learning
 ★ New	
  technologies
 ★ Stay	
  on	
  top	
  of	
  new	
  trends
 ★ Software
 Try	
  to	
  do	
  better,	
  every	
  day
 ★ Never	
  be	
  satisLied
“
You're	
  doing	
  something	
  wrong	
  if	
  you	
  can't	
  
look	
  at	
  your	
  work	
  from	
  a	
  year	
  ago	
  and	
  
feel	
  you	
  could	
  have	
  done	
  better.


     Kyle	
  Meyer
YOU
Push

      Keep	
  learning
      ★ New	
  technologies
      ★ Stay	
  on	
  top	
  of	
  new	
  trends
      ★ Software
      Try	
  to	
  do	
  better,	
  every	
  day
      ★ Never	
  be	
  satisLied
      ★ What	
  can	
  I	
  improve?
YOU
 All	
  work	
  no	
  play...
 Push
 Love/Hate
YOU
Love/Hate

      How	
  to	
  get	
  projects	
  you	
  love	
  doing?
YOU
Love/Hate

How	
  to	
  get	
  projects	
  you	
  love	
  doing?
      Show	
  off	
  the	
  kind	
  of	
  projects	
  you	
  like
      Contact	
  people	
  who’s	
  website	
  you’d	
  like	
  to	
  
      redesign
Atebits
YOU
Love/Hate

How	
  to	
  get	
  projects	
  you	
  love	
  doing?
      Show	
  off	
  projects	
  you	
  love	
  doing
      Contact	
  people	
  who’s	
  website	
  you’d	
  like	
  to	
  
      redesign
      Specialize
      ★ A	
  certain	
  style
      ★ A	
  certain	
  audience
YOU
Love/Hate

 How	
  to	
  get	
  projects	
  you	
  love	
  doing?
 How	
  to	
  work	
  on	
  projects	
  you	
  don’t	
  like	
  doing?
YOU
Love/Hate

How	
  to	
  work	
  on	
  projects	
  you	
  don’t	
  like	
  doing?
      Look	
  for	
  little	
  things	
  you	
  can	
  improve
      Divide	
  projects	
  in	
  small	
  bits,	
  and	
  attack	
  one	
  
      part	
  at	
  a	
  time
      Even	
  boring	
  projects	
  pay	
  your	
  rent
      Grow	
  a	
  pair
YOU
Love/Hate

      How	
  to	
  get	
  projects	
  you	
  love	
  doing?
      How	
  to	
  work	
  on	
  projects	
  you	
  don’t	
  like	
  doing?
      Forward	
  projects	
  you’re	
  unable	
  to	
  accept
      Allow	
  yourself	
  to	
  be	
  jealous
Brokers Direct by	
  Sam	
  Brown
Ligature, Loop & Stem by	
  Luke	
  Dorny	
  &	
  Scott	
  Boms
Bobulate by	
  Jason	
  Santa	
  Maria
31Three by	
  Jesse	
  Bennett-­Chamberlain
For A Beautiful Web by	
  Andy	
  Clarke
For A Beautiful Web by	
  Andy	
  Clarke
LittleSnapper by	
  Realmac	
  Software
YOU
Love/Hate

 How	
  to	
  get	
  projects	
  you	
  love	
  doing?
 How	
  to	
  work	
  on	
  projects	
  you	
  don’t	
  like	
  doing?
 Forward	
  projects	
  you’re	
  unable	
  to	
  accept
 Allow	
  yourself	
  to	
  be	
  jealous
YOU
 All	
  work	
  no	
  play...
 Push
 Love/Hate
 You’re	
  only	
  human
YOU
You’re only human

      Don’t	
  wear	
  a	
  suit
      Share	
  an	
  ofLice	
  space
10to1 of:ice
YOU
You’re only human

      Don’t	
  wear	
  a	
  suit
      Share	
  an	
  ofLice	
  space
      Collaborate
      The	
  long	
  run
      Prepare	
  to	
  fail
INTERMEZZO
How to eat a banana like a monkey
somedirection	
  on	
  YouTube
OTHER DESIGNERS
Sharing passion for design across borders
OTHER DESIGNERS
 Teach
OTHER DESIGNERS
Teach

   Local	
  schools
   Adult	
  education
   Barcamps/Conferences
OTHER DESIGNERS
Teach

Not	
  only	
  is	
  teaching	
  others	
  the	
  right	
  thing	
  to	
  do,	
  
it’s	
  also	
  very	
  satisfying.
OTHER DESIGNERS
 Teach
 Blog
OTHER DESIGNERS
Blog

   Experiences
   Things	
  that	
  fascinate	
  you
   Tips	
  &	
  tricks
   Behind	
  the	
  scenes	
  of	
  projects
   ...
OTHER DESIGNERS
 Teach
 Blog
 Write
OTHER DESIGNERS
Write

   For	
  online	
  magazines
   For	
  print	
  magazines
   For	
  other	
  blogs
OTHER DESIGNERS
 Teach
 Blog
 Write
 Be	
  approachable
 ★ Twitter
 ★ Email
 ★ Instant	
  messaging
OTHER DESIGNERS
There’s	
  a	
  new	
  generation	
  of	
  designers	
  
learning	
  the	
  craft	
  at	
  school	
  or	
  on	
  their	
  own	
  as	
  
we	
  speak.
We	
  are	
  responsible	
  for	
  them.
Let	
  them	
  know	
  they’re	
  not	
  alone,	
  and	
  that	
  
designers	
  support	
  each	
  other	
  through	
  thick	
  
and	
  thin.
The	
  future	
  of	
  webdesign	
  lies	
  in	
  our	
  hands.
CLIENTS
Making clients more passionate about you
CLIENTS
 How	
  do	
  we	
  calculate	
  what	
  we	
  charge?
WEBSITE
WEBSITE
   =
 £500?
 €500?
 $500?
  500
PAGE
PAGE              PAGE

  PAGE          PAGE
WEBSITE
  =
PPP * N
1 PAGE     THE REST




CREATIVE WORK   LABOR
WEBSITE
  =
  ?
CLIENTS
 How	
  do	
  we	
  calculate	
  what	
  we	
  charge?
 What	
  is	
  possible	
  with	
  a	
  small	
  budget?
 What’s	
  the	
  importance	
  of	
  usability,	
  
 accessibility,	
  user	
  testing...?
 Let	
  them	
  know	
  you’re	
  taking	
  care	
  of	
  their	
  
 baby
 There’s	
  no	
  reason	
  to	
  work	
  with	
  bad	
  apples
OTHERS
Friends, family... (non-techies)
      No,	
  not	
  Fucking	
  Lost.
OTHERS
 Explain	
  what	
  you	
  do	
  in	
  a	
  language	
  they	
  
 understand
 Give	
  examples	
  with	
  services	
  they	
  use	
  
 (Facebook,	
  Gmail...)
CONCLUSION
  Almost done...
“
Be	
  passionate	
  about	
  what	
  you	
  do.	
  	
  If	
  
you’re	
  not	
  passionate	
  about	
  design,	
  or	
  
development,	
  do	
  us	
  all	
  a	
  favor	
  and	
  start	
  
doing	
  something	
  else.	
  	
  Passion	
  can	
  lead	
  
to	
  greatness.

     Noah	
  Stokes
CONCLUSION
 The	
  web	
  is	
  blooming
 Everyone’s	
  able	
  to	
  make	
  a	
  decent	
  living
 Have	
  passion,	
  have	
  fun,	
  enjoy	
  the	
  ride
THANK YOU
Slides: slideshare.net/maxvoltar
Links: delicious.com/maxvoltar/buildconf



   timvandamme.com                                        “maxvoltar”	
  on	
  
   maxvoltar.com                                         networks	
  where	
  
   madebyelephant.com                                          available.




               Big	
  thanks	
  to	
  @tomklaasen,	
  @roanlavery,	
  @standardistas	
  
               (Chris	
  &	
  Nicklas),	
  @sambrown,	
  @carywood,	
  
               @goodonpaper	
  (Andy	
  Good),	
  @andybudd,	
  @gwenfey...

Build 2009 - Passion