This document provides tips and strategies for creating effective content marketing. It recommends developing various types of content like podcasts, e-books, apps and videos to share on multiple platforms like Facebook, LinkedIn and Instagram. It emphasizes storytelling, writing in an SEO-friendly way, and mastering content formats and platforms. The document also discusses trends like responsive design, parallax scrolling and card-based layouts. It provides tips for taking better photos and using graphic design principles like contrast to draw attention. Finally, it proposes a content publishing strategy of daily, weekly, quarterly and annual posts along with content curation recommendations.
Don't murder your message with 19 year old clip art, garish colour schemes, whizzing text and abusive sounds, and line after line of tiny text that the speaker reads and the audience can't see - captivate your audience Ninja style! This session will go through the easy steps how to liven up any presentation by dumping the templates, embracing dramatic graphics with Creative Commons, and limiting the number of words per slide to create a truly engaging presentation slidedeck. Zing! Ninja style, now your presentation makes people lean forward...and are eager for your message. Become a presentation a sensei! - This is also a great way to demand that your students synthesize their information and refine their skillz to become the next generation of presentation Ninjas!
Unconventional wisdom: Putting the WHY Before the WHAT of Presentation DesignSheila B. Robinson
This is my second slide deck on presentation design and is designed to complement (and overlap a bit) my first: Data Visualization and Information Design: One Learner's Perspective. This one is in answer to the many questions I've been getting: How do you know this stuff and where did you learn it, and WHY are there all these new rules?
Enjoy!
Since I can't embed fonts on my Mac, I had to convert to pdf. Here are the links that are no longer live in the presentation:
Slide 23: http://sethgodin.typepad.com/seths_blog/2011/10/the-atomic-powerpoint-method-of-creating-a-presentation.html
Slide 71: http://www.perceptualedge.com
http://www.perceptualedge.com/files/GraphDesignIQ.html
http://www.perceptualedge.com/examples.php
Slide 72: http://www.garrreynolds.com
http://www.garrreynolds.com/preso-tips/design/
http://www.garrreynolds.com/resources/
Slide 73: http://p2i.eval.org
http://p2i.eval.org/index.php/slide-design-guidelines/
Slide 74: http://stephanieevergreen.com
http://emeryevaluation.com
http://www.storytellingwithdata.com
Writing for the Internet? You're doing it wrong.space150
You have your content plan. An editorial calendar. A campaign idea. Even a tagline. But how do you actually put those words together in a digital way that helps people grok them? Take a peek into how we tackle it at space150.
Don't murder your message with 19 year old clip art, garish colour schemes, whizzing text and abusive sounds, and line after line of tiny text that the speaker reads and the audience can't see - captivate your audience Ninja style! This session will go through the easy steps how to liven up any presentation by dumping the templates, embracing dramatic graphics with Creative Commons, and limiting the number of words per slide to create a truly engaging presentation slidedeck. Zing! Ninja style, now your presentation makes people lean forward...and are eager for your message. Become a presentation a sensei! - This is also a great way to demand that your students synthesize their information and refine their skillz to become the next generation of presentation Ninjas!
Unconventional wisdom: Putting the WHY Before the WHAT of Presentation DesignSheila B. Robinson
This is my second slide deck on presentation design and is designed to complement (and overlap a bit) my first: Data Visualization and Information Design: One Learner's Perspective. This one is in answer to the many questions I've been getting: How do you know this stuff and where did you learn it, and WHY are there all these new rules?
Enjoy!
Since I can't embed fonts on my Mac, I had to convert to pdf. Here are the links that are no longer live in the presentation:
Slide 23: http://sethgodin.typepad.com/seths_blog/2011/10/the-atomic-powerpoint-method-of-creating-a-presentation.html
Slide 71: http://www.perceptualedge.com
http://www.perceptualedge.com/files/GraphDesignIQ.html
http://www.perceptualedge.com/examples.php
Slide 72: http://www.garrreynolds.com
http://www.garrreynolds.com/preso-tips/design/
http://www.garrreynolds.com/resources/
Slide 73: http://p2i.eval.org
http://p2i.eval.org/index.php/slide-design-guidelines/
Slide 74: http://stephanieevergreen.com
http://emeryevaluation.com
http://www.storytellingwithdata.com
Writing for the Internet? You're doing it wrong.space150
You have your content plan. An editorial calendar. A campaign idea. Even a tagline. But how do you actually put those words together in a digital way that helps people grok them? Take a peek into how we tackle it at space150.
Wether you're a freelance designer, or you're working in-house for a design agency or company, you need to be passionate about what you do. In this presentation I'm trying to help upping your passion by a variety of do's and don'ts.
Insight into designing a personalized, curated listening experience for National Public Radio. Originally given by Dan Newman at HOW Design Live 2015 and adapted for a talk at Etsy in Brooklyn.
NB: There was audio in the original presentation—that isn't reflected here, but there are captions on the slides that use audio.
How to Rock a Presentation by Cynthia Hartwig at Two PensCynthia Hartwig
Cynthia Hartwig shares hard won presentation experience gained over 30 years of advertising and business communication pitches in How to Rock a Presentation. Learn how to make blended presentations, get away from being enslaved by PowerPoint, and figure out how to tell stories that make an audience connect with you.
Teaching With Urgency Without Teaching to the Test HandoutsJennifer Jones
Handouts to go with slides for the presentation, Teaching With Urgency Without Teaching to the Test. http://www.slideshare.net/hellojenjones/teaching-with-urgency-without-teaching-to-the-test
How do we raise feedback? Maybe the better question is, how do we cultivate it, nurture it, and make sure we're getting actionable feedback.
Raising Feedback is about just that. Learn 7 phrases, or words to design by, that can help us get better feedback during a presentation.
How to go from an idea related to development, to forming it into a post, and ultimately to giving a talk about it at an event/meetup.
I've given talks for many years, and am currently the CEO of a global network of remote web developers.
Wether you're a freelance designer, or you're working in-house for a design agency or company, you need to be passionate about what you do. In this presentation I'm trying to help upping your passion by a variety of do's and don'ts.
Insight into designing a personalized, curated listening experience for National Public Radio. Originally given by Dan Newman at HOW Design Live 2015 and adapted for a talk at Etsy in Brooklyn.
NB: There was audio in the original presentation—that isn't reflected here, but there are captions on the slides that use audio.
How to Rock a Presentation by Cynthia Hartwig at Two PensCynthia Hartwig
Cynthia Hartwig shares hard won presentation experience gained over 30 years of advertising and business communication pitches in How to Rock a Presentation. Learn how to make blended presentations, get away from being enslaved by PowerPoint, and figure out how to tell stories that make an audience connect with you.
Teaching With Urgency Without Teaching to the Test HandoutsJennifer Jones
Handouts to go with slides for the presentation, Teaching With Urgency Without Teaching to the Test. http://www.slideshare.net/hellojenjones/teaching-with-urgency-without-teaching-to-the-test
How do we raise feedback? Maybe the better question is, how do we cultivate it, nurture it, and make sure we're getting actionable feedback.
Raising Feedback is about just that. Learn 7 phrases, or words to design by, that can help us get better feedback during a presentation.
How to go from an idea related to development, to forming it into a post, and ultimately to giving a talk about it at an event/meetup.
I've given talks for many years, and am currently the CEO of a global network of remote web developers.
May's pdxMindShare Presentation on Increasing Your PowerPoint & Presentation ...pdx MindShare
Our May 2016 workshop featured Jim Edgerton who presented on making beautiful PowerPoint slides and presenting them in an engageing and memorable way. Networking followed the conclusion of the workshop where dozens of Portland professionals connected with new and old contacts and exchanged information.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Content magazine by zigns 2015
1. Magazine
Content
by Zigns 1st edition • RETRO Year2015
Content, Contrasts
Cool
graphic
People to know
Anyone can be a model
øØ
Tips and tricks
WEB
trends
2015
2. The rumour has it ...Tools to create great Content
Know these names
Joe Pulizzi
Ann Handley
Seth Godin
Jonah Berger
Consider developing
Podcasts
Movies
E-books (singles and whitepapers)
Apps
Learn these abilities
Storytelling in writing
SEO friendly copy writing
News feed writing
Show don’t tell techniques
Master at least 3 of these
platformes
Facebook
LinkedIn
Instagram
Pinterest
Twitter
A blog
An e-mail marketing solution
Understand these tools
Personas
Viral marketing
Strategic planning
Content curation
Social selling
3. Web trends
2015
Flat design
No shadows or highlights in icons.
No‘plastic’or glass look.
Icons are full, rich coloured and so
are backgrounds.
Full screen pictures
This looks amazing when the right
photo or picture is used. Don’t over
do it, as it is heavy for both eye and
download rate.
Mobile and tablet focus
It’s not really necessary to say, but
no one with a serious business can
do without responsive or mobile
friendly web designs anymore.
1-page design
For the last 2-3 years everything
important has been‘above the fold’.
This is changing as more web sites
are looong and scrollable.
1-page design is a consequence of
mobile friendly design.The smaller
menu, the easier it is to use.
1-page design is cut into chunks of
information by graphics, full screen
pictures and colour blocks.
Parallax scrolling
A new way of making 3D feels on
backgrounds.
Parallax is based on HTML5 and
CSS3. No longer any need for Flash
sites.
See 5o beautiful sites here:http://www.creativebloq.com
Card design
You know, like Pinterest. Small
boxes of graphic and short
information.
This way of presenting different
subjects is highly visual and easy on
the eye.
4. Content Marketing – this is what you have
Writing
Tell a simple story
Make it valuable
Make it relevant
Make it clear
Talk to 1 person
Tell the truth
Check your spelling and grammar
Text
On Blogs
On Facebook, Google+ and Twitter
In white papers and e-books
In e-magazines and articles
In forums and for Public Relation
.
On Blogs
On Facebook, Instagram and Pinterest
For e-magazines and e-books
For LinkedIn, Google+ and e-news
For Flickr, Tumblr etc.
Composing
Use photos
Use infographic
Use technical drawings and
sketches
Use icons
Use good quality selfies
Do still compress for fast loading.
Use colours to match your own
design.
Don’t steal from the internet, but
use Canva for instance
Movies
Use Youtube, Google Hangouts, Vimeo or similar
Make videos of stills
Make educational videos with yourself
Make animations
Record conferences
Record and share webinars
Or combine the above
Make sure the sound is immaculate
Make videos no longer than 3 minutes unless it is educational
-
Make Podcasts
Make music
Read aloud
Make sound-bits for movie effects (thunder, dog barks etc.)
Share sound-bits for information (sound of a Starling etc.)
Text Graphic Video
Sound
5. There is NO MORE selling!
Only helping
and providing service.
Teach yourself more about:
{ push and pull sale }
{ storytelling }
{ social selling }
6. Using contrasts
in graphic design
Rules:
• There can never be more than 1 focus per page
• All other things must be less important and ordered according to that
• Using contrast shows your viewer what’s important and what to pay attention to
Contrast can be made of:
• Form (circles to squares, triangles to organic and so on)
• Size (small to big)
• Numbers (few to many)
• Colour (light to dark, warm to cold, strong to faded etc.)
• Placement (top to bottom, right to left etc.)
If there is no contrast, it’s a so called ‘wallpaper’ effect.
This is best as ... wallpaper and backgrounds.
Colour contrast but also light
dark contrast.
The light green circle is
definitely the one getting our
attention.
Form contrast. We see the
circle immediately.
Size contrast. The bigger square
jumps out from all the small
ones. The bigger square is also
the only one, which emphasises
the contrast by its number.
The pictures uses
placement contrast.
There is nothing above
the girls head, but a lot is
going on on the floor.
To further strengthen the
attention to the records,
the girls is looking down.
7. Anyone
can be a
model
Before 10yearsyoungerafter1hourinPhotoshop
DOVE are very good at showing
us, what photo manipulation is
about.
That is great, viral content.
See the Body Evolution here:
www. youtube/dove
Wrinklesgone
Aminoreye-lift
Makeupandhighlight
This photo was taken with a smart
phone in a pretty bad light.
Tools used in Photoshop:
Healing Brush for wrinkles
Filter Liquify for eye lift
Brushes for make up
Burn tool for shadows
Dodge tool for highlights
And a stolen hairstyle and dress
Just for fun ...
8. Starting the strategy
1, 7, 30, 4, 2, 1
1
What you must publish every day?
Perhaps Facebook, Instagram, Twitter
7
What you must publish every week?
LinkedIn, Google+, Pinterest, blog post?
30
What you must publish once a month?
LinkedIn, blog post, film, podcast?
Remember all the above is just suggestions.
Add whatever platform suits your business
4
What you must publish quarterly?
Blog post, reports, whitepaper, film?
2
What you must publish every six months?
E-books, whitepaper, film, updated homepage?
1
What you must publish once a year?
Reports, e-books, whitepaper, updated home-
page?
Curation:
For every 1 post you make with your own content,
you should share 4 other peoples content
and comment at least 6 other peoples posts wisely.
You have to give and share, to be shared yourself.
9. Final words
I’ve been working with graphic design for almost two decades.
I love good graphic and I’m a geek when it comes to typography.
And since I was a child, I’ve been writing stories. Short stories and
novels. A bunch of stories were in my head for many years, until in 2008
when I started to write for real.
I wrote five novels for my desk drawer, before I finally published a book.
Actually two. One non-fiction and one fiction.
I nourish on words. I devour anything related to the writing process as I
find it interesting and exiting on a thriller like level.
As Danish is my native language, I may slip in the English grammar or
punctuation. I hope you’ll forgive me for that.
Being able to combine graphic design with writing in Content
Marketing seemed like a dream come through, and therefore my heart
is with the online media and it’s possibilities.
Nothing has ever made more sense than adding service and sharing
your expertise with your customers. Join me in that!
About the front page
Using typography as graphic elements can work very fine. But don’t do
it when you are actually writing serious text.
Stick to one or two fonts and use them wisely.
That’s all for now, folks. See you in cyberspace.
ZignsGrafik, tekst og Content Marketing
Kim Hansen
Møllevej 4
5792 Årslev
Tlf.: 28 43 37 38
info@zigns.dk
www.zigns.dk
Stick with me:
Facebook.com/zignsDK
instagram.com/#zignsdk
google.com/+ZignsDk
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