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Dave, Dusted and the Business of Design – A short lecture given to undergraduates at the University of Westminster’s faculty of Media, Arts & Design
The document outlines the professional background of an individual who graduated in graphic information design in 1992, detailing their various roles in multimedia and design, culminating in their current position as director and co-founder of a design agency called Dusted. It discusses the agency's approach to creative branding and digital communications, as well as the importance of building a portfolio, networking, and entering design competitions for emerging designers. The document also highlights statistics about the UK design industry and offers insights into salary ranges and career paths within the field.
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Dave, Dusted and the Business of Design – A short lecture given to undergraduates at the University of Westminster’s faculty of Media, Arts & Design
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- 9. 9 086 2 years Better job FirstInformation Group Multimedia Designer Me Bit of background 1992 Graduated Graphic Information Design 2 years First job Dorling Kindersley Multimedia Designer
- 10. 10 086 Me Bit of background 1992 Graduated Graphic Information Design 2years First job Dorling Kindersley Multimedia Designer 2 years Better job First Information Group Multimedia Designer 8 months Wrong job The Automobile Association Multimedia Designer
- 11. 11 086 Me Bit of background 1992 Graduated Graphic Information Design 2years First job Dorling Kindersley Multimedia Designer 2 years Better job First Information Group Multimedia Designer 8 months Wrong job The Automobile Association Multimedia Designer 4 months Short job Nucleus Senior Designer
- 12. 12 086 Me Bit of background 1992 Graduated Graphic Information Design 2years First job Dorling Kindersley Multimedia Designer 2 years Better job First Information Group Multimedia Designer 8 months Wrong job The Automobile Association Multimedia Designer 4 months Short job Nucleus Senior Designer 2 years Great job Addison Senior Designer
- 13. 13 086 Me Bit of background 2years Worst job Addison Digital Director
- 14. 14 086 Me Bit of background 2years Worst job Addison Digital Director 2 years Tough job Wallop! Owner
- 15. 15 086 Me Bit of background 2years Worst job Addison Digital Director 2 years Tough job Wallop! Owner 10 years Perfect job Dusted Director and Co-Founder
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- 19. 19 086 Me Bit about Dusted Thinkingapplied Creative branding and digital communications: From ‘big strategic idea’ through to nitty gritty detail.
- 20. 20 086 Me Bit about Dusted Experienced Directorled approach: Access and continuity (WPP, HAVAS, BBC, EuroRSCG and BSKYB) Thinking
- 21. 21 086 Me Bit about Dusted Established Tradingfor over 10 years: Tested processes, systems and support. Thinking Experienced
- 22. 22 086 Me Bit about Dusted Trusted Weearn our stripes: Passionate team able to offer insight and joined- up thinking with in-house digital skills. Thinking Experienced Established
- 23. 23 086 Me Bit about Dusted Service Focusedon traditional client service and best practice project management. Thinking Experienced Established Trusted
- 24. 24 086 Me Bit about Dusted Located Internationalcommerical perspective: UK, EU & US (Central London HQ and North Hampshire base). Thinking Experienced Established Trusted Service
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- 26. 26 086 Me Bit about Dusted WEBSITES CONTENT MANAGEMENT SYSTEMS Brand-led, fullyintegrated communications DIRECT MARKETING PRINTED COLLATERAL CORPORATE COMMS PARTNERS & SPONSORS SEARCH, SOCIAL & SEO SOCIAL MEDIA MANAGEMENT EVENTS & EXHIBITIONS ADVERTISING
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- 33. 33 086 800GWh £44M 98% Suppliedto schools and businesses The value of energy managed on behalf clients Customer retention rate Case study Zenergi
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- 35. 35 086 supplier appetite, competitiveoffers, price transparency, reduced administration burden and budget security . If you have a larger consumption and are either a commercial or large organisation that has an appetite for risk with all costs channelled into one budget we also provide strategy execution, bespoke flexible contracts and Value at Risk (VaR) performance products. With our support, you can be sure that we will provide a solution that meets your needs, whether it is managing risk, budget certainty, corporate responsibility or other drivers to deliver the result you need. A typical process for any potential new customers is set out in the example below: • Product requirement assessed. Fixed or Flex, inclusive or pass through, in advance or after the event • OJEU compliance assessed • OJEU notice submitted if required • Options to enable you to make an informed choice See our services > Dark Palette This palette is the main palette for all communications. Supporting Palette The logo is supported by this palette of colours which help for use with the energy orbs. DARK BLUE Pantone 303c C88 M72 Y49 K56 R0 G49 B69 Positive energy Positive energy BRIGHT ORANGE Pantone 151c C0 M60 Y100 K0 R255 G132 B0 BRIGHT GREEN Pantone 368c C58 M2 Y100 K0 R119 G188 B31 Positive energy BRIGHT BLUE Pantone 639c C100 M20 Y10 K0 R0 G147 B201 Positive energy Case study Zenergi Positive energy
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- 41. 41 086 You. The best thing todo with advice is pass it on.
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- 43. 43 086 12345678910 Get organised Get yourportfolio shipshape: – take time to do it properly – include project briefs/notes – photograph projects elegantly – keep it ‘all killer and no filler’ – have someone else look at it Write your resumé: – include a covering letter – make it easy to be contacted – create some business cards – proofread everythng – design it all
- 44. 44 086 12345678910 Get really organised Seriously,sort out your portfolio: – only show the best work – show the work at it’s best – demonstrate your skills Try different versions of portfolio: – a physical one to take with you – a digital one to send to people – a digital one to present in person Get your portfolio online: – make a website (without coding) – create social profiles of your work – submit work to publications
- 45. 45 086 12345678910 Get personal Create apersonal identity: – give yourself a strong brand – implement across all channels – design everything Work on personal projects: – give yourself some stand out – do a project for a friend or family – ask a professional for a brief Enter design competitions: – win or lose it’s good experience – tweet/write about the experience
- 46. 46 086 12345678910 Get promoted Sort yoursocial channels: – keep them sensible – post timely/relevant content – share your portfolio of work – reach out to influencers – manage your reputation – have a positive self-image Start a blog: – share posts across all channels – post about subjects you know/like – create a specialism (if you can) – visit exhibitions and blog it
- 47. 47 086 12345678910 Get networking Go tocreative events: – attend exhibitions or workshops – go to a gallery opening or show Join design organisations: – find out about the free ones – pay membership for a major one – access to industry events/news – seek out promotional opportunities Make the most of your degree show: – invite lots of design professionals – get face-to-face with them – don’t be shy to talk to attendees – don’t just stand around drinking
- 48. 48 086 12345678910 Get some experience Doyour research: – create lists; track your contacts – shortlist companies you admire – get the name of a key person – don’t rely on just email – follow up your contacts – if they won’t pay, don’t stay Revisit your covering letter: – keep it relevant (role/why you) – praise the company (keep it real) – highlight your CV and portfolio – keep it short (we are time poor) – make it easy to be contacted
- 49. 49 086 12345678910 Get a job Stayin touch: – tutors may know about vacancies – revisit your networking contacts – check regularly on company sites – carry on with internships – sort out your accommodation (pay the rent) Sign up: – check out online recruitment sites – get appointments with recruiters – use alerts with online job boards – check national and industry press – get better at interviews Rinse-n-repeat the previous slides.
- 50. 50 086 12345678910 Got an interview? Beprepared: – swot up on the company – prepare a list of questions – plan your wardrobe accordingly – check your portfolio – refer to your project brief/notes – be friendly, passionate, personable – be humble (don’t be a smart a**) After your meeting: – leave a calling card (but no gifts) – follow up immediately afterwards – follow up some time later – ask for feedback (good or bad)
- 51. 51 086 12345678910 Got a job! Nowthe hard work really starts: – remember you’re on probation – first job won’t be your dream job – some tasks will suck (junior) – be enthusiastic; never arrogant – work hard; get promoted Make yourself indispensable: – don’t be afraid to ask questions – ask for feedback (good or bad) – be nice to all; never burn bridges – book some time off
- 52. 52 086 12345678910 Got the rightjob? Alternatives to creative disciplines: – content creation careers – project management roles – artwork and production positions – developer or programmer roles – become a company director Consider freelancing: – many hats; only one of you – is this right for you?
- 53. 53 086 12345678910 Further reading Check outthis website: www.the-50.org Jamie Wieck
- 54. 54 086 12345678910 12345678910 Further reading Go buythis book: How to be a graphic designer without losing your soul Adrian Shaughnessy
- 55. 55 086 Business. Find out whatyou like doing best and get someone to pay you for it.
- 56. 56 086 £71 Billion Department for Culture,Media & Sport, 2014
- 57. 57 086 £71 Billion Department for Culture,Media & Sport, 2014 UK’s creative industries are worth £71.4 billion per year to the UK economy. Or £8 million an hour.
- 58. 58 086 Business The creative industry ADVERTISING &MARKETING Creative Industries Groups Department for Culture, Media & Sport, 2014
- 59. 59 086 Business The creative industry ADVERTISING &MARKETING Creative Industries Groups ARCHITECTURE Department for Culture, Media & Sport, 2014
- 60. 60 086 Business The creative industry ADVERTISING &MARKETING Creative Industries Groups ARTS, CRAFTS & INTERIOR DESIGN ARCHITECTURE Department for Culture, Media & Sport, 2014
- 61. 61 086 Business The creative industry ADVERTISING &MARKETING Creative Industries Groups ARTS, CRAFTS & INTERIOR DESIGN PRODUCT DESIGN ARCHITECTURE Department for Culture, Media & Sport, 2014
- 62. 62 086 Business The creative industry ADVERTISING &MARKETING Creative Industries Groups ARTS, CRAFTS & INTERIOR DESIGN PRODUCT DESIGN GRAPHIC DESIGN ARCHITECTURE Department for Culture, Media & Sport, 2014
- 63. 63 086 Business The creative industry ADVERTISING &MARKETING Creative Industries Groups ARTS, CRAFTS & INTERIOR DESIGN PRODUCT DESIGN GRAPHIC DESIGN FASHION DESIGN ARCHITECTURE Department for Culture, Media & Sport, 2014
- 64. 64 086 Business The creative industry ADVERTISING &MARKETING Creative Industries Groups ARTS, CRAFTS & INTERIOR DESIGN PRODUCT DESIGN GRAPHIC DESIGN FASHION DESIGN FILM, TV, VIDEO, RADIO AND PHOTOGRAPHY ARCHITECTURE Department for Culture, Media & Sport, 2014
- 65. 65 086 Business The creative industry ADVERTISING &MARKETING Creative Industries Groups ARTS, CRAFTS & INTERIOR DESIGN PRODUCT DESIGN GRAPHIC DESIGN FASHION DESIGN FILM, TV, VIDEO, RADIO AND PHOTOGRAPHY IT, SOFTWARE & COMPUTER SERVICES ARCHITECTURE Department for Culture, Media & Sport, 2014
- 66. 66 086 Business The creative industry ADVERTISING &MARKETING Creative Industries Groups ARTS, CRAFTS & INTERIOR DESIGN PRODUCT DESIGN GRAPHIC DESIGN FASHION DESIGN FILM, TV, VIDEO, RADIO AND PHOTOGRAPHY IT, SOFTWARE & COMPUTER SERVICES MUSEUMS, GALLERIES & LIBRARIES ARCHITECTURE Department for Culture, Media & Sport, 2014
- 67. 67 086 Business The creative industry Departmentfor Culture, Media & Sport, 2014 ADVERTISING & MARKETING ARCHITECTURE Creative Industries Groups ARTS, CRAFTS & INTERIOR DESIGN PRODUCT DESIGN GRAPHIC DESIGN FASHION DESIGN FILM, TV, VIDEO, RADIO AND PHOTOGRAPHY IT, SOFTWARE & COMPUTER SERVICES MUSEUMS, GALLERIES & LIBRARIES MUSIC, PERFORMING AND VISUAL ARTS
- 68. 68 086 Business The design industry Thereare 232,000 designers in the UK Design Council Survey, 2010
- 69. 69 086 Business The design industry Thereare 232,000 designers in the UK 83,600 work in house design teams Design Council Survey, 2010
- 70. 70 086 Business The design industry Thereare 232,000 designers in the UK 82,500 work in design consultancies 83,600 work in house design teams Design Council Survey, 2010
- 71. 71 086 Business The design industry Thereare 232,000 designers in the UK 82,500 work in design consultancies 83,600 work in house design teams 65,900 are freelance Design Council Survey, 2010
- 72. 72 086 Business The design industry Thereare 232,000 designers in the UK Combined fee income is estimated at £15bn 82,500 work in design consultancies 83,600 work in house design teams 65,900 are freelance Design Council Survey, 2010
- 73. 73 086 Business The design industry Thereare 232,000 designers in the UK Combined fee income is estimated at £15bn 82,500 work in design consultancies 83,600 work in house design teams 65,900 are freelance Communications design remains the dominant discipline in the UK Design Council Survey, 2010
- 74. 74 086 Business The design industry DesignCouncil Survey, 2010
- 75. 75 086 3% in Wales 2% in the North East Business Thedesign industry Design Council Survey, 2010
- 76. 76 086 7% in Yorkshire & Humberside 7% in Scotland 6% inthe East Midlands 3% in Wales 2% in the North East Business The design industry Design Council Survey, 2010
- 77. 77 086 8% in the West Midlands 7% inthe South West 7% in the North West 7% in Yorkshire & Humberside 7% in Scotland 6% in the East Midlands 3% in Wales 2% in the North East Business The design industry Design Council Survey, 2010
- 78. 78 086 23% in London 17% in theSouth East 8% in the West Midlands 7% in the South West 7% in the North West 7% in Yorkshire & Humberside 7% in Scotland 6% in the East Midlands 3% in Wales 2% in the North East Business The design industry Design Council Survey, 2010
- 79. 79 086 Business The design industry JuniorDesigner Major Players Survey, 2014
- 80. 80 086 Business The design industry JuniorDesigner £22,000 Junior Freelance £110/day Major Players Survey, 2014
- 81. 81 086 Business The design industry JuniorDesigner Designer £22,000 Junior Freelance £110/day £26,000 Mid-weight Freelance £140/day Major Players Survey, 2014
- 82. 82 086 Business The design industry JuniorDesigner Designer £22,000 Junior Freelance £110/day £32,000 Mid-weight Freelance £200/day Major Players Survey, 2014
- 83. 83 086 Business The design industry JuniorDesigner Designer Senior Designer £22,000 Junior Freelance £110/day £32,000 Mid-weight Freelance £200/day £40,000 Senior Freelance £250/day Major Players Survey, 2014
- 84. 84 086 Business The design industry JuniorDesigner Designer Senior Designer Creative Director £22,000 Junior Freelance £110/day £32,000 Mid-weight Freelance £200/day £40,000 Senior Freelance £250/day £55,000 Director Freelance £300/day Major Players Survey, 2014
- 85. 85 086 Business The design industry JuniorDesigner Designer Senior Designer Creative Director Managing Director £22,000 Junior Freelance £110/day £32,000 Mid-weight Freelance £200/day £40,000 Senior Freelance £250/day £55,000 Director Freelance £300/day £80,000 Partner Share option Percentage Major Players Survey, 2014
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