Solar power international marketing


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How to use your time effectively at Solar Energy Conferences

Become a leader in the Solar Industry starting today…..

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  • Show up before the forum if you want to speak with a speaker; know what you want to say before you reach them – how do you want them to remember you?; have business card out and write your main point on the back for them (if there is room); buy the conference CD  of all the presentations. networking at the social events which tracks inform your market strategy? Which are full of your potential customers? talk to people you’re sitting near – don’t waste time trying to check email – make connections its a fairly flat industry so getting face time with senior level executives isn’t that difficult – use it wisely if you choose to use it.
  • Solar power international marketing

    1. 1. Making the most<br />How to use your time effectively at Solar Energy Conferences<br />Dr. Mary Beth McCabe, Sun Marketing<br />
    2. 2. me<br />
    3. 3. How many hours in the day do you have?<br />6a-12 midnight?<br />How will you spend those hours?<br />
    4. 4. Get there first. Talk to the speakers, sponsors, attendees with your same interests.<br />
    5. 5. When is it ok to blow your own horn?<br /><br />
    6. 6.
    7. 7. Jennifer Kho and Liz Merry at SPI 2008, San Diego<br />
    8. 8. Party with the Guys and have fun……Be social<br />
    9. 9. How do I talk to people at the trade show? Like you want a relationship.<br />
    10. 10. Q and A, anyone?<br />
    11. 11. Listen, then talk…you’ll be smarter<br />
    12. 12. Sky’s the limit when you create bridges between others….<br />
    13. 13. Create your own event by getting behind a good cause or two<br />
    14. 14. Marketing your solar business<br />Before <br />What worked before may not work anymore.<br />Just because you know your product doesn’t mean you can sell it.<br />After <br />Pledge consistency<br />Bottom up marketing<br />Position your services<br />Find customer pain<br /><br />
    15. 15. teamwork<br />
    16. 16. Become a leader in the Solar Industry starting today…..<br />
    17. 17. Follow up?<br />Twitter @solarmarketing<br />Facebook Fan Page:<br /><br />California Solar Marketers Group (on<br /><br /> 858 488 2867<br />