2. Functions of a MV
• In music videos it is mainly to promote their new albums and to make
money.
• In music videos they use promotion.
• The music video is there to sell the song and to sell the artist/ band.
• If it is performance they will be usually promoting the artist.
3. The Weeknd- The Hills
Performance
In this music video it
shows him walking down
the street after having a
car crash, throughout
the whole video it is
performance. This music
video was very similar to
his other songs because
they are mostly
performance. Also this
MV is to promote there
new album.
