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Crowdfunding Training - How to Raise $45k in 30 days.

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Overview of upcoming training sessions on Sept 30 and Oct 6. We talk of storytelling, perks strategy, the empty restaurant effect, the 80|20 rule, social media, and much much more. To reserve your seat: https://crowdfundingmontreal.eventbrite.com

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Crowdfunding Training - How to Raise $45k in 30 days.

  1. 1. HOW TO RAISE $45K IN 30 DAYS WITH CROWDFUNDING Your speaker Diana Yazidjian @dfyconsulting diana@dfyconsulting.com
  2. 2. 4 M O E L S
  3. 3. CROWDFUNDING REWARD-BASED
  4. 4. 1200+   Crowdfunding Platforms $34MM est. 2015 BACKERS IN $ +525%  
  5. 5. CROWDFUNDING CAMPAIGN: YOUR INTEREST BAROMETER
  6. 6. TWO GOLDEN RULES
  7. 7. CROWFUNDING, MORE THAN FINANCING…
  8. 8. CROWDFUNDING SUCCESS LIES FIRST AND FOREMOST IN THE STORY IT TELLS
  9. 9. STORY
  10. 10. “People don’t buy what you do, they buy why you do it.” Simon Sinek Author, Start With Why
  11. 11. THE 30% RULE
  12. 12. The empty restaurant theory WHY 30%
  13. 13. 30-55% success rate POURQUOI LA RÈGLE DU 30% The empty restaurant theory
  14. 14. Source:  h0ps://gigaom.com/2012/06/28/analyzing-­‐kickstarter-­‐what-­‐succeeds-­‐by-­‐how-­‐much-­‐and-­‐how-­‐oEen/   LET NUMBERS SPEAK
  15. 15. ENGAGEMENT TECHNIQUES
  16. 16. ENGAGEMENT #1 Expert advice
  17. 17. Press Note: ne pas se limiter à indiquer le lien. Inclure un résumé ou l’idée phare. ENGAGEMENT #2
  18. 18. Video demonstrating progress ENGAGEMENT #3
  19. 19. Techniques #4-5-6 to be presented in session: 30 septembre et 5 octobre 2015! https://crowdfundingmontreal.eventbrite.com
  20. 20. CALL TO ACTION
  21. 21. DEFINED A precise, mesurable, expected outcome : ! A donation ! Social-sharing ! A suggestion ! Commentary
  22. 22. KEY MOMENTS #1 Milestones (30%, 50%, 75%, 90%) #2 Big news: a large donation, an award, an interview, parnership announcement
  23. 23. Moments #3-4-5 to be presented in session: 30 septembre et 5 octobre 2015! https://crowdfundingmontreal.eventbrite.com
  24. 24. KEEP AN EYE ON… Monitor what is being said on social networks about your project/brand/profile Minotor campaign performance: acceleration or deceleration
  25. 25. FOLLOW-UP
  26. 26. DURING CAMPAIGN !  Courtoisie et formalisme: un MUST “Merci de votre soutien…” “Merci de votre demande d’information. Nous avon reçu notre première livraison de ….” !  Assiduité : réponse < 24 h max. !  Démonstration visuelle Voscontributeurs potentiels et actuels veulent savoir
  27. 27. POST-CAMPAIGN: immediately OK scenario One word. Which one?
  28. 28. POST-CAMPAIGN: immediately KO scenario One word. Which one?
  29. 29. Case Study
  30. 30. LE CROWDFUNDING & LES SOCIAL MEDIA
  31. 31. Kickstarter is not a way for you to attract attention to your project. It is a way to “organize and activate [your] tribe”. But you have to build your tribe first. Seth Godin
  32. 32. Correlation between reaching goal and number of fans/friends ! for 10 friends/followers, probability of reaching goal: 9% ! for 1 000 friends/followers, probability increases to 40% Source:  Mollick  et  Pi  (University  of  Pensylvannie)  
  33. 33. YOUR PROFILE AND CONTENT
  34. 34. QUALITY OF YOUR PAGE
  35. 35. Use different format to gage interest continually o Visuals o  Infographics o Text o  Links o  Quotes 80:20 RULE
  36. 36. START THE CONVERSATION
  37. 37. "  Value your ambassadors "  Analyze commentary and online posture "  Engage users: asking them to share, like, comment Best practice: “Which is better, method A ou B ? Please tell us in commentary!” Not so best: ““Which is better, method A ou B ? ” CUES
  38. 38. THANK YOU @DFYConsulting www.dfyconsulting.com http://www.slideshare.net/DianaYazidjian http://www.linkedin.com/in/dianayazidjian Tous  droits  réservés  DFY  ConsuSng  2014   BOOK  YOUR  SEAT  NOW!   h0ps://crowdfundingmontreal.eventbrite.com  

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