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Marketing Program Report and Update on AOS in Mobile Marketing and Social Media

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National University
National University

For presentation to the NU Advisors on Aug 11, 2016

Education
1 of 20
Marketing Program Report / Update on AOS in Mobile Marketing and Social Media School of Business and Management Department of Marketing and ManagementDr. Mary Beth McCabe Lead Faculty, Marketing National University mmccabe@nu.edu 858 488-2867
Where are our NU Graduates now?
Why NU?
Program Description  5 courses  Mobile Marketing  2 courses  Social Media  2 courses  Capstone: Create a Mobile/Social Marketing Plan for a real company  All online courses for now  No pre-requisites
Course Details  Mobile Marketing:  Strategy of developing advertising, applications, websites  Consumer interaction with devices + laws, ethics for business  Cases in Mobile Marketing  QR codes, Location- based, privacy, spam  Social Media:  Practical business applications for using  Listening to customers and customer service  Global social media  Integrating with offline marketing  Practice using Social Media, Linkedin, Facebook, Snapchat, Instagram
Jobs : All organizations seeking marketing skills  Social Media Integration Producer  Social Media Marketing Manager  Community Manager  Social Media Consultant  Mobile Marketing  Sales  Customer Service  CRM Specialist  Analysts  Entrepreneurs
Jobs available example:  Provide budget and other details  Post your gig and artists come to you  Chat, listen, and check reviews  Confirm the gig with a tap ‘Post a Gig’ Revolutionizes the Process of Booking Live Music
Sample jobs on Linkedin
Job board for the American Marketing Association
Students learn Social Media Facebook (easiest) Linkedin(most professional) Twitter(real time) Blogs(more depth) YouTube (#2 search engine) Yelp! (reputation management) Instagram (photos) SnapChat (videos)
Website/Blog for our program…MobileMarketingSocialMedia.com
Other schools with similar programs (we were ahead)  San Diego State University Extension  Southern New Hampshire University (MBA in Social Media)  USC, Masters in Digital Social Media  Univ. of Colorado, Denver  University of San Francisco Extension  UC Irvine, UCLA and Berkeley Extensions  Rutgers University Extension (Mini-MBA in Mobile)  Full Sail University  Cornell University Extension
Pokemon Go is Mobile Marketing and Social Media
Marketing Program Report and Update on AOS in Mobile Marketing and Social Media

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Marketing Program Report and Update on AOS in Mobile Marketing and Social Media

  • 1. Marketing Program Report / Update on AOS in Mobile Marketing and Social Media School of Business and Management Department of Marketing and ManagementDr. Mary Beth McCabe Lead Faculty, Marketing National University mmccabe@nu.edu 858 488-2867
  • 2. Where are our NU Graduates now?
  • 3.
  • 4.
  • 5.
  • 7. Program Description  5 courses  Mobile Marketing  2 courses  Social Media  2 courses  Capstone: Create a Mobile/Social Marketing Plan for a real company  All online courses for now  No pre-requisites
  • 8. Course Details  Mobile Marketing:  Strategy of developing advertising, applications, websites  Consumer interaction with devices + laws, ethics for business  Cases in Mobile Marketing  QR codes, Location- based, privacy, spam  Social Media:  Practical business applications for using  Listening to customers and customer service  Global social media  Integrating with offline marketing  Practice using Social Media, Linkedin, Facebook, Snapchat, Instagram
  • 9. Jobs : All organizations seeking marketing skills  Social Media Integration Producer  Social Media Marketing Manager  Community Manager  Social Media Consultant  Mobile Marketing  Sales  Customer Service  CRM Specialist  Analysts  Entrepreneurs
  • 10.
  • 11. Jobs available example:  Provide budget and other details  Post your gig and artists come to you  Chat, listen, and check reviews  Confirm the gig with a tap ‘Post a Gig’ Revolutionizes the Process of Booking Live Music
  • 12.
  • 13. Sample jobs on Linkedin
  • 14. Job board for the American Marketing Association
  • 15.
  • 16. Students learn Social Media Facebook (easiest) Linkedin(most professional) Twitter(real time) Blogs(more depth) YouTube (#2 search engine) Yelp! (reputation management) Instagram (photos) SnapChat (videos)
  • 17. Website/Blog for our program…MobileMarketingSocialMedia.com
  • 18. Other schools with similar programs (we were ahead)  San Diego State University Extension  Southern New Hampshire University (MBA in Social Media)  USC, Masters in Digital Social Media  Univ. of Colorado, Denver  University of San Francisco Extension  UC Irvine, UCLA and Berkeley Extensions  Rutgers University Extension (Mini-MBA in Mobile)  Full Sail University  Cornell University Extension
  • 19. Pokemon Go is Mobile Marketing and Social Media