business model design & assessment methodology

1. 2006. 11. 30 Business Model 의 이해와 활용 전략기술부문 TI Center AT 개발팀 오 석 표 팀 세미나 자료

12. Appendix: Template AT 개발팀 Project Manager 오 석 표 Infrastructure Offer Customer Finance Core Capability Partner Network Value Configuration Value Proposition Customer relationship Distribution Channel Target Customer Cost Structure Revenue Stream A Business Model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams * 본 Template 은 Alexander Osterwalder 의 Blog 에서 인용한 자료임

13. Business Model 개발을 위한 Template AT 개발팀 Project Manager 오 석 표 Infrastructure Offer Customer Finance Core Capability Partner Network Value Configuration Value Proposition Customer relationship Distribution Channel Target Customer Cost Structure Revenue Stream Outlines the capabilities required to run a company ’ s business model Portrays the network of cooperative agreements with other companies Describes the arrangement of activities and resources Gives an overall view of a company ’ s bundle of products and services Explains the relationships a company establishes with its customers Describes the channels to communicate and get in touch with customers Describes the customers a company wants to offer value to Sums up the monetary consequences to run a business model Describes the revenue stream through which money is earned

26. Describes how a company makes money AT 개발팀 Project Manager 오 석 표 Profit Model Overview Customer Solutions Profit Profit 0 Time Product Pyramid Profit Volume Price Multi component Profit Base Business Other Components Brand Profit Market Price Price/Unit Brand Price Price Cost $/Unit Post-Launch Q2 Q4 Q6 Q8 Q10 Time Profit Revenue Cost $/Project Project Type Blockbuster Profit Profit Multiplier Model Key Asset Other Forms Entrepreneurial Profit Base Business Spin-Outs Specialization profit Generalist Return on Sales Specialist Installed base profit Hardware/ Base Product Profit Margin Consumables/ Follow-on Product De facto standard profit Market Share Profit Margin Switchboard profit Buyers Sellers Specialty product profit S Five Years Ago Today S 100% Revenue C C Local leadership profit Profitability by Region Local Market Share 0 Transaction scale profit Revenue Cost $/Unit Size of Transaction Value chain position profit Cycle profit Price Cost $/Unit Utilization After sale profit Base Product Follow-on Products/ Services Relative market share profit Return on Sales Relative Market Share Experience curve profit Cost/Unit Cumulative Experience New product profit Profit Time Low-cost business design profit Conventional Business Design $/Unit Low Cost Business Design

31. AT 개발팀 Project Manager 오 석 표