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연결이 지배하는 세상의 비즈니스: Organic business

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모든 것이 연결되는 세상에서 비즈니스의 본질이 어떻게 바뀌는지 살펴보는 강의노트입니다. "연결이 지배하는 세상: Network is eating the world!"의 진화된 버전입니다.

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연결이 지배하는 세상의 비즈니스: Organic business

  1. 1. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 2
  2. 2. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 3
  3. 3. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 4
  4. 4. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 5
  5. 5. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 6
  6. 6. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 7 http://edition.cnn.com/2013/05/02/travel/london-city- airport-internet-of-things/ http://www.timothyjwelsh.com/courses/ 12sa220/2012/04/10/adhd-attention- deficit-hypertext-defence/
  7. 7. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 8 http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/
  8. 8. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 9 http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/
  9. 9. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 10 http://organicmedialab.com/2015/06/23/ network-is-eating-the-world-2/
  10. 10. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School
  11. 11. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 0 30 60 90 120 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 0.02 0.15 0.61 1.64 2.76 3.12 3.93 5.26 6.92 8.49 10.71 14.80 19.20 24.50 34.20 48.10 61.10 74.50 89.00 107.00 (Revenue in $B) Marketplace Web Service
 (Commerce) Auctions zShops Fulfilment by Amazon Associates Same Day
 Delivery(09) Kindle Kindle Fire Amazon
 Fresh (07) Organic Media Lab, 2016 Amazon Web Service Prime Fire TV Fire Phone Amazon Echo 12
  12. 12. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 
 13
  13. 13. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 14
  14. 14. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 15
  15. 15. 
 
 
 
 16
  16. 16. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 17
  17. 17. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 18
  18. 18. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 아마존은 연결을 판다 19
  19. 19. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 20
  20. 20. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 21
  21. 21. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 22
  22. 22. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 23
  23. 23. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 24
  24. 24. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School How to CreateValue in Organic Business 100,000,000 = 10,000 X 10,000 100,000,000 = 1 X 100,000,000 25 http://organicmedialab.com/2013/03/21/how-to-make-money-in-smart-economy/
  25. 25. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 26
  26. 26. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 
 27 구매기능 판매기능 리뷰기능 추천기능 … 구매기능 판매기능 리뷰기능 추천기능 …
  27. 27. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 
 
 
 28 http://www.washingtonpost.com/lifestyle/style/jeffrey-bezos- washington-posts-next-owner-aims-for-a-new-golden-era-at- the-newspaper/2013/09/02/30c00b60-13f6-11e3- b182-1b3bb2eb474c_story.html
  28. 28. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 29 http://organicmedialab.com/2013/04/30/there-is-no-free-lunch/ What they give away What they charge Amazon HW (Kindle, Fire, Fire TV) Contents/Products Google Contents, SW (Android), Advertising Apple Contents, SW (iOS) HW (iPhone, iPad) Microsoft Windows? SW (Windows, Office) Samsung Music? HW (Galaxy, Galaxy Tab) Organic Business Blog posts, e-books, books Workshops, Schools
  29. 29. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 30

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