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Heart of America Leadership Conference Social Networking Presentation
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Heart of America Leadership Conference Social Networking Presentation


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This presentation was given at the SME Heart of America Leadership Conference in St Louis March 10 2012. The presentation cover uses of social media in the context of volunteer leadership. The content …

This presentation was given at the SME Heart of America Leadership Conference in St Louis March 10 2012. The presentation cover uses of social media in the context of volunteer leadership. The content is based on an ASAE presentation also to be found on Slideshare.

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  • 1. Heart of America Leadership Conference St. Louis, MO Saturday, March 10th, 2012
  • 2. What is Social Media?The old one-way Web: Organization Organization Members/ controls the controls one Customers are content website receiversThe new ‘social’ two-way Web 2.0: Organization & Members Co-create Members/ Not just a Customers website-lots of participate outposts Control is shared (in the best case)
  • 3. How can you Benefit from Social Media? A three pronged approach… Listen to yourmembers/prospects Engage your members Influence authentically
  • 4. Why Social Media?Your members are likely to already be there (if a tree falls…) Identify prospects and reach new audiences Support existing efforts (bulletins, website, email, etc.)
  • 5. 4 C’s of Social Media’s Role for Volunteer Leaders ►Connect ►Communicate ►Coordinate ►Celebrate
  • 6. Social Media Ground Rules► Startsmall► Research Social media for organizations, volunteers and influencers► Develop an organizational policy► Emphasis should be on networking, not just messaging (two-way, not one-way communication)
  • 7. Social Media Ground Rules► Solicitfeedback and original contributions (like guest/volunteer bloggers)► Integrate across social and website channels► Use emotion and numbers to connect with hearts and minds► Brevity, specificity and clarity► Share network with partners and sponsors► Include in volunteer training
  • 8. Social Media ToolsCommunication Collaboration Community/NetworkingBlogs Wikis Linked InMicroBlogs (e.g. Twitter) Social Bookmarking FacebookFlickr Social News Sites NingYouTube More! More!More! How much more exactly?
  • 9. A LOT More!
  • 10. Social Media Tools: Twitter►What is it? Popular micro-blogging platform……wanting ananswer to whatyou’re doing in 140characters or less
  • 11. Twitter: Organizational Uses► Distribute news and information► Identify hashtags (#) for events and topics toencourage the community to participate
  • 12. What Are Hashtags ("#" Symbols)?Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitterusers as a way to categorize messages.Hashtags: Helping you find interesting Tweets•People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily inTwitter Search•Clicking on a hashtagged word in any message shows you all other Tweets in that category•Hashtags can occur anywhere in the Tweet•Hashtagged words that become very popular are often Trending TopicsExample: In the Tweet below, @twitter added the hashtag before the phrase "thankyousteve". The word is now a link to searchresults for all Tweets containing "#thankyousteve" in the message.Using hashtags•If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet•Dont #spam #with #hashtags. Dont over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags perTweet.)•Use hashtags only on Tweets relevant to the topicFurther Discovery and Reading•The third party site offers an overview of popular hashtags used on Twitter. Find out about trends, look at small,pretty graphs, and search to see if the hashtags of your fantasies exist.
  • 13. Twitter Video Twitter can also be configured to update your Facebook page
  • 14. Social Media Tools: FacebookIndividuals Groups Fan Pages
  • 15. Facebook: Individuals
  • 16. Facebook: Groups & Fan Pages Feature Fan Page Group Hosting a Yes yesPages=good discussionfor long term Discussion wall, Yes YesRelationships and discussion forumGroups-good for Extra applications Yes Noquick/active addeddiscussions Messaging to all Yes Yes members Visitor statistics Yes Yes Video and photo Yes Yes public exchange “Related” event Yes Yes creation and invitation
  • 17. Facebook: Groups Wall Postings: Read comments and listen for industry trends or direct member/customer feedback.Photos help yourmembers connect! Source: Search Engine Journal
  • 18. Facebook: Fan Pages Read comments and listen for industry trends or direct member/customer feedback. Source: Search Engine Journal
  • 19. Social Media Tools: LinkedIn Try a search on your industry…
  • 20. Social Media Tools: LinkedIn Groups area-especially updates- keeps the organization in front of the member/customer
  • 21. LinkedIn Groups
  • 22. Points of IntegrationYou can integrate anRSS feed to feed your stories (or events or jobs) directly into LinkedIn SlideShare ap lets you integrate your presentations
  • 23. Social Media Tools: SlideShareIt’s likeYouTubeforPowerPoint slides…
  • 24. Social Media Tools: YouTube
  • 25. Leveraging YouTube for Your Website
  • 26. Social Media Tools: Flickr Photos can be collected by tag or via a pool
  • 27. Social Media Tools: WikisPossible uses  Knowledge base  Project collaboration  Project Management
  • 28. Wiki Examples
  • 29. Putting it Together
  • 30. Putting it Together
  • 31. LinkedIn Examples► Society of Manufacturing Engineers Minneapolis► Society of Manufacturing Engineers – Chapter 38► The Human Side of Lean► SME Forming & Fabricating Community► SME Society of Manufacturing Engineers
  • 32. Facebook Examples► SME – Education Foundation► SME – Society of Manufacturing Engineers► SME – Society of Manufacturing Engineers Nashville Chapter 43► Society of Manufacturing Engineers Chapter 31► Society of Manufacturing Engineers (SME) – Penn State► Society of Manufacturing Engineers – Missouri S&T