This presentation was given at the SME Heart of America Leadership Conference in St Louis March 10 2012. The presentation cover uses of social media in the context of volunteer leadership. The content is based on an ASAE presentation also to be found on Slideshare.

1. Heart of America Leadership
Conference
St. Louis, MO
Saturday, March 10th, 2012

2. What is Social Media?
The old one-way Web:
Organization Organization Members/
controls the controls one Customers are
content website receivers
The new ‘social’ two-way Web 2.0:
Organization &
Members
Co-create
Members/ Not just a
Customers website-lots of
participate outposts
Control is shared
(in the best case)

3. How can you Benefit from
Social Media?
A three pronged approach…
Listen to your
members/prospects
Engage your
members
Influence
authentically

4. Why Social Media?
Your members are likely to already be
there (if a tree falls…)
Identify prospects and reach new
audiences
Support existing efforts (bulletins,
website, email, etc.)

5. 4 C’s of Social Media’s Role for
Volunteer Leaders
►Connect
►Communicate
►Coordinate
►Celebrate

6. Social Media Ground Rules
► Startsmall
► Research Social media for
organizations, volunteers and influencers
► Develop an organizational policy
► Emphasis should be on networking, not just
messaging (two-way, not one-way
communication)

7. Social Media Ground Rules
► Solicitfeedback and original contributions (like
guest/volunteer bloggers)
► Integrate across social and website channels
► Use emotion and numbers to connect with hearts
and minds
► Brevity, specificity and clarity
► Share network with partners and sponsors
► Include in volunteer training

8. Social Media Tools
Communication Collaboration Community/Networking
Blogs Wikis Linked In
MicroBlogs (e.g. Twitter) Social Bookmarking Facebook
Flickr Social News Sites Ning
YouTube More! More!
More!
How much more exactly?

9. A LOT More!

10. Social Media Tools: Twitter
►What is it? Popular micro-blogging platform…
…wanting an
answer to what
you’re doing in 140
characters or less

11. Twitter: Organizational Uses
► Distribute news and information
► Identify hashtags (#) for events and topics to
encourage the community to participate

12. What Are Hashtags ("#" Symbols)?
Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter
users as a way to categorize messages.
Hashtags: Helping you find interesting Tweets
•People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in
Twitter Search
•Clicking on a hashtagged word in any message shows you all other Tweets in that category
•Hashtags can occur anywhere in the Tweet
•Hashtagged words that become very popular are often Trending Topics
Example: In the Tweet below, @twitter added the hashtag before the phrase "thankyousteve". The word is now a link to search
results for all Tweets containing "#thankyousteve" in the message.
Using hashtags
•If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet
•Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per
Tweet.)
•Use hashtags only on Tweets relevant to the topic
Further Discovery and Reading
•The third party site hashtags.org offers an overview of popular hashtags used on Twitter. Find out about trends, look at small,
pretty graphs, and search to see if the hashtags of your fantasies exist.

13. Twitter Video
Twitter can
also be configured
to update your
Facebook page

14. Social Media Tools: Facebook
Individuals
Groups
Fan Pages

15. Facebook: Individuals

16. Facebook: Groups & Fan Pages
Feature Fan Page Group
Hosting a Yes yes
Pages=good discussion
for long term Discussion wall, Yes Yes
Relationships and discussion
forum
Groups-good for
Extra applications Yes No
quick/active
added
discussions
Messaging to all Yes Yes
members
Visitor statistics Yes Yes
Video and photo Yes Yes
public exchange
“Related” event Yes Yes
creation and
invitation

17. Facebook: Groups
Wall Postings: Read
comments and listen for
industry trends or direct
member/customer feedback.
Photos help your
members connect!
Source: Search Engine Journal

18. Facebook: Fan Pages
Read comments and listen for
industry trends or direct
member/customer feedback.
Source: Search Engine Journal

19. Social Media Tools: LinkedIn
Try a search on your
industry…

20. Social Media Tools: LinkedIn
Groups area-especially
updates- keeps the
organization in front of
the member/customer

21. LinkedIn Groups

22. Points of Integration
You can integrate an
RSS feed to feed your
stories (or events or
jobs) directly into
LinkedIn
SlideShare ap lets you
integrate your presentations

23. Social Media Tools: SlideShare
It’s like
YouTube
for
Power
Point slides…

24. Social Media Tools: YouTube

25. Leveraging YouTube for Your Website

26. Social Media Tools: Flickr
Photos can be collected by
tag or via a pool

27. Social Media Tools: Wikis
Possible uses
 Knowledge base
 Project collaboration
 Project Management

28. Wiki Examples

29. Putting it Together

30. Putting it Together

31. LinkedIn Examples
► Society of Manufacturing Engineers
Minneapolis
► Society of Manufacturing Engineers – Chapter
38
► The Human Side of Lean
► SME Forming & Fabricating Community
► SME Society of Manufacturing Engineers

32. Facebook Examples
► SME – Education Foundation
► SME – Society of Manufacturing Engineers
► SME – Society of Manufacturing Engineers
Nashville Chapter 43
► Society of Manufacturing Engineers Chapter 31
► Society of Manufacturing Engineers (SME) –
Penn State
► Society of Manufacturing Engineers – Missouri
S&T