Unlocking Your Hidden Content To Drive More Sales

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How to identify and unleash the hidden content in you company to drive sales and profits.
From www.markfriedler.com

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Unlocking Your Hidden Content To Drive More Sales

  1. 1. By Mark Friedler, CPBA, CPVA http://www.markfriedler.com Mark@MarkFriedler.com EO Chicago November 5, 2010 Unlocking Your Hidden Content To Drive More Sales
  2. 2. Are You A Content Business? Do You Have A Content Plan?
  3. 3. You Have Valuable Content At Your Seat – Let’s Turn It Into An Asset
  4. 4. What Does Your Company Do?
  5. 5. What Do You Do?
  6. 6. Why Does It Matter? (to your customers)
  7. 7. 3 details that matter?
  8. 8. Why Content Matters 1) It Makes You the Expert 2) Giving, Educating = Credibility 3) Reach Larger Audience Than Your Current Customers 4) Drives Organic Search – FREE SEO/SEM 5) Foundation You Build Upon. Annuity
  9. 9. Do You Solve A Problem?
  10. 10. Client Engagement Low High ContentOriginalityDepth High Transactional Informative Inspirational Transformational Value Content Growth Value Curve © 2010 Mark Friedler Consulting LLC
  11. 11. Would Your Client Pay For Your Last Sales Call? - Neil Rackham, “Spin Selling”
  12. 12. Organizational Misson Drives Content Original Vision Engages User Actions User Engagement Deepens Activity and Participation © 2010 Mark Friedler Consulting LLC The Content Value Creation Engine
  13. 13. Solve A Problem, Let the world benefit and you profit (That’s what social media is all about)
  14. 14. Original Content on your blog, facebook and Twitter
  15. 15. Instead of Sales Calls, Problem Solution Calls
  16. 16. An Example Music Retailer
  17. 17. Let’s Try It Together
  18. 18. Now Try It On A Client
  19. 19. Are You A Content Business? What’s Your Content Plan? How Will You Upgrade Your Sales Process?
  20. 20. Do a Content Boot Camp Share Your Solutions Freely 2011 -Your New Sales Process Next Steps From Here
  21. 21. Thank you! mark@markfriedler.com (Connect with markfriedler) download this from http://bit.ly/YourContentBusiness

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