How to identify and unleash the hidden content in you company to drive sales and profits. From www.markfriedler.com

1. By Mark Friedler, CPBA, CPVA http://www.markfriedler.com Mark@MarkFriedler.com
EO Chicago
November 5, 2010
Unlocking Your Hidden Content
To Drive More Sales

2. Are You A Content Business?
Do You Have A Content Plan?

3. You Have Valuable Content At
Your Seat –
Let’s Turn It Into An Asset

4. What Does Your Company
Do?

5. What Do You Do?

6. Why Does It Matter?
(to your customers)

7. 3 details that matter?

8. Why Content Matters
1) It Makes You the Expert
2) Giving, Educating = Credibility
3) Reach Larger Audience Than Your Current
Customers
4) Drives Organic Search – FREE SEO/SEM
5) Foundation You Build Upon. Annuity

9. Do You Solve A Problem?

10. Client Engagement
Low High
ContentOriginalityDepth
High
Transactional
Informative
Inspirational
Transformational
Value
Content Growth Value Curve
© 2010 Mark Friedler Consulting LLC

11. Would Your Client Pay For
Your Last Sales Call?
- Neil Rackham, “Spin Selling”

12. Organizational
Misson Drives
Content
Original Vision
Engages User
Actions
User
Engagement
Deepens
Activity and
Participation
© 2010 Mark Friedler Consulting LLC
The Content Value Creation Engine

13. Solve A Problem, Let the world
benefit and you profit
(That’s what social media is all about)

14. Original Content on your blog,
facebook and Twitter

15. Instead of Sales Calls,
Problem Solution Calls

16. An Example
Music Retailer

17. Let’s Try It Together

18. Now Try It On A Client

19. Are You A Content Business?
What’s Your Content Plan?
How Will You Upgrade
Your Sales Process?

20. Do a Content Boot Camp
Share Your Solutions Freely
2011 -Your New Sales Process
Next Steps From Here

21. Thank you! mark@markfriedler.com
(Connect with markfriedler)
download this from
http://bit.ly/YourContentBusiness