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Casual Connect Presentation - Hollywood, Games and IP

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Casual Connect Presentation - Hollywood, Games and IP

  1. 1. Hollywood + Gaming 2.0 Branded IP meets Gaming Dave Long, Exponential Entertainment Elliot Solomon, Disney Online Studios Robert Tercek, Oprah Winfrey Digital (former) Discussion led by Mark Friedler, MF Consulting [email_address]
  2. 2. Traditional IP Translating to Games <ul><li>Hard to work with “big boys” </li></ul><ul><li>License deals different today – upfront v rev shares </li></ul><ul><li>More flexible? Virtual goods backend part of deal? </li></ul><ul><li>Mobile and social specific deal </li></ul>
  3. 3. Evolution of Game Creation and IP <ul><li>How are things different from 2 years ago? </li></ul><ul><li>Creative control – Media Co v Developers and time </li></ul><ul><li>Playfish using EA’s IP? Does this model work? </li></ul>
  4. 4. What Has Worked? <ul><li>Reality TV </li></ul><ul><li>Movie content, beyond the video game license </li></ul><ul><li>Comics, Manga, TV/Film - examples </li></ul>
  5. 5. Will the BIG Cos Build, Buy or Partner? <ul><li>Big Media wants talent (Tapulous/Disney, etc) </li></ul><ul><li>Will this work? </li></ul>
  6. 6. Games and Your Strategy <ul><li>Must have vs Nice to have </li></ul><ul><li>Too much reliance on facebook? Other soc. nets? </li></ul><ul><li>Hollywood promo of social apps? How do you make up for “lost virality” on facebook and Iphone? </li></ul>
  7. 7. Games and Respect in Your Company <ul><li>Does Oprah really care about games? </li></ul><ul><li>Balancing rights issues across divisions </li></ul><ul><li>Is revenue opportunity big enough? </li></ul><ul><li>When will a “games-first” company be a leader? </li></ul><ul><li>Tips for developers and publishers here… </li></ul>
  8. 8. <ul><li>Questions? </li></ul>
  9. 9. <ul><li>THANK YOU! </li></ul>
  10. 10. Hollywood, Games and IP Reach Out To Us… Dave Long, Exponential Entertainment Elliot Solomon, Disney Online Studios Robert Tercek, Oprah Winfrey Digital (former) Discussion led by Mark Friedler, MF Consulting [email_address]

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