The document discusses qualities of successful social media professionals and provides examples. It lists 10 qualities: humility, passion, an inclusive attitude, being engaging, having deep niche knowledge and breadth of industry knowledge, being a prolific content producer and curator, always adding value through useful content, being 100% consistent, being a true leader who builds community, and having a proven track record as an expert. For each quality, it provides examples of social media professionals who exemplify that quality.