Twitter for Brands

•

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Marla Erwin at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

Technology Sports

Rules of Engagement

Marla Erwin,
Whole Foods Market

Twitter for Brands

@marlaerwin,
@wholefoods

Twitter for Brands

DOs
DON’Ts
and one very gray

@wholefoo
#1 retail account on
Twitter
1 global
account
3 topics
4 metro areas

content

links to your site
or other sites

Tweet this:

“RT me so I can win:
@wholefoods is
rocking my world

Tweet this:

“RT me so I can win:
@wholefoods is
making me hungry

Tweet this:

“RT me so I can win:
@wholefoods is
giving away prizes

Get 3 RTs? Send a message
to @wholefoods.
First 3 win a $25 gift card!

Advantages:
Humanizing
Accessible
Accountable

Advantages:
Authority
Boundaries
Continuity

thank you
wholefoodsmarket.com/
twitter
@wholefoods

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Ryan Levitt, PR director of Housetrip.com, took the stage at #SoMeT14EU on 9 April and he wasn’t holding back. His presentation, as controversial as it was captivating, focused on if, why and how destinations should select and work with bloggers. In a little more than 20 minutes, Levitt’s presentation ignited a heated discussion among attendees, travel bloggers and marketing professionals following along through Twitter. Highlights of the presentation are highlighted here in our blog: http://www.sometourism.com/somet14eu-finding-1/

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Everyone groans at the word "marketing," but in order to fully round out your performance and your brand, reach out to burlesque fans, and have fans come to your show, you need to build an audience. Social media's an easy way to send your message and gather your people. In this workshop, the Professor of Nerdlesque Jo Jo Stilletto and social media expert Erica McGillivray (moz.com) will cover Twitter, Facebook, Pinterest, Tumblr, Vine, and Instagram and teach you: How to present consistent branding across platforms that matches your character; connecting with burlesque fans and how reach an audience beyond your friends, family, and fellow performers; what tools to use to streamline finding, creating, and sharing your content; tips and tricks on how to get the most amplification of your message from timing and formatting to sharing across networks; setting realistic goals based on your needs; and how to get the metrics that matter.

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