Collaborative Thinking Technology Feasibility Human Business Values Viability Usability & Desirability
Design Thinking Design Thinking Design Thinking Expertise Expertise ExpertiseDesign thinking bridges the disciplines in a cross-functionalteam, and helps to fill in the unexplored innovation spaceswhich don’t fall neatly into a particular discipline...
Empathize Define Ideate Prototype Test EmpathizeEmpathy is the foundation of a human-centered design process. Toempathize, we:- Observe. View users and their behavior in the context of their lives.- Engage. Interact with and interview users through both scheduledand short ‘intercept’ encounters. Encourage stories.- Immerse. Experience what your user experiences.
Empathize Define Ideate Prototype Test DefineDefinition provides a Point of View:• Provides focus and frames the problem in an actionable way• Inspires your team• Provides a reference for evaluating competing ideas• Empowers your team to make decisions independently in parallel• Captures the hearts and minds of people you meet• Is something you revisit and reformulate as you learn by doing• Guides your innovation efforts.
Empathize Define Ideate Prototype Test IdeateThis mode transitions from identifying problems into exploringsolutions. This is a mode of “flaring” rather than “focus” to broadenthe solution set.
Empathize Define Ideate Prototype Test PrototypePrototyping goes beyond merely testing functionality:• Empathy gaining: Prototyping is a tool to deepen understanding ofthe design space and user, even at a pre-solution phase of a project.• Exploration: Build to think. Develop multiple solution options.• Testing: Create prototypes (and develop the context) to test andrefine solutions with users.• Inspiration: Inspire others(teammates, clients, customers, investors) by showing your vision.
Empathize Define Ideate Prototype Test TestTo refine our prototypes and solutions. Testing informs the nextiterations of prototypes. Sometimes this means going back to thedrawing board.To learn more about our user. Testing is another opportunity tobuild empathy through observation and engagement—it often yieldsunexpected insights.To test and refine our POV. Sometimes testing reveals that not onlydid we not get the solution right, but also that we failed to frame theproblem correctly.
ReferencesDesign & innovation guide from Stanford d.Schoolhttp://dschool.typepad.com/files/bootcampbootleg2010.pdfHarvard Business Review article reprinthttp://www.ideo.com/images/uploads/thoughts/IDEO_HBR_Design_Thinking.pdfStanford d.School workshop guidehttps://dschool.stanford.edu/groups/k12/wiki/ae1bc/attachments/1e5f4/Wallet%20Facilitators%20Guide.pdfArticle on design workspaceshttp://www.fastcompany.com/1638692/11-ways-you-can-make-your-space-as-collaborative-as-the-dschool