HAR Tools Update 2/2015

1. HAR Tools Update
Presented by
Marilyn M. Maxwell
Training & Member Outreach Specialist
marilyn@har.com
713 629-1900 x 288

2. HAR provides its members over
80+ FREE technology tools

3. HomeSite
Create beautiful and
engaging listing websites in
minutes! HAR offers free
single property website for
EVERY one of your Listings.
Your sellers will be impressed
with detail information
about their property and
you will have more
opportunity to generated
more leads!
• Send To Friend
• About Me
• Lead Generating Contact Form
• Social Networking Sharing Links
• Open House Date/Time
• Point Your Domain
Each single property website includes the following:
• Virtual Tour & Photo Gallery
• Map This Property
• Print Listing Flyer
• Mortgage Calculator
• Schools Nearby
• Uploaded Documents

4. MarketInsight
As a REALTOR®, you want to do the best job possible for your clients. And now you
can show your clients and customers just how much effort goes into listing their
property. With MarketInsight, your clients and customers can stay informed about
the activities surrounding their property without even contacting you.
MarketInsight allows your clients and
customers to view pertinent information
surrounding their property, such as web
traffic, appointments and feedback,
comparable nearby properties, and
much more. Setting up MarketInsight is
easy. You can send an email to your
client or customer inviting them to use
MarketInsight. All the information
displayed in MarketInsight is branded
with your information. Show your clients
and customers the value of using a
REALTOR® and invite them to begin
using MarketInsight today!

5. To get started, you will need to login to the HAR Members Only Site. From the
menu, click on 'MLS' and then from the 'MLS Tools' category, click on 'MarketInsight'.
Choose a listing from your current inventory, sold transactions or enter any address,
and click on 'Setup MarketInsight'. You will need to enter the user's name and email
address to send them an invitation to participate in MarketInsight. You can enter
multiple email addresses when setting up MarketInsight for a property.

6. Agent Spot
To enable AgentSpot:
1. Upload a member photo
2. Create an HAR Agent Website
3. Complete your member profile
4. Enable/Configure LeadConnect
http://www.har.com/agentspot
AgentSpot ads are displayed in a variety of areas on HAR.com where agent-
specific is not normally displayed. For instance, they will never display in an area
where specific agent information is already shown such as on a for sale listing for a
property. When AgentSpot Ads are displayed, they come in two categories: Area
Specific & Organic.
When setting up your AgentSpot listing, you will need to enter one to five zip
codes that in which you most commonly do business in. These zip codes will
determine where your Area Specific Ads are displayed. For location where
AgentSpot may show, but an area is not yet selected, an ads will be displayed
organically from the list of all available agents who have opted into AgentSpot.

7. Instant CMA
http://www.har.com/instantcma

8. Client Experience Rating Program
Clients will be asked to rate their Realtor® on
their performance in four service categories
using a star system, with 5 stars being the best
rating possible. The Client Experience Rating
system will then average the scores to
determine an overall rating for the Realtor®.
Clients also have an option to
include brief comments.

9. Client Experience Rating Program
Total Surveys Emailed by HAR to Agent Clients 205,043
Client Completed Surveys 111,078 (54%)
Completed Surveys Displayed on HAR by Agent 103,712 (93%)
Agents Who Elect to Survey Clients 4,957
Agents Who Display Ratings on HAR.com 3,463
Average Client Experience Rating Score 4.94/5.0

10. 713-REALTOR Sign Rider
Consumers will be able to dial 713-REALTOR and enter a MLS number to
obtain a digital audio description for that listing. Consumers are given the
option to be connected to the listing agent during the call or request a text
message version of the property details be sent to them.
Whenever a consumer calls the
hotline, HAR saves the phone
number of the person calling.
You will be able to access the
call logs for your listings by
logging into HAR.com and
clicking ‘Leads/Appointments’
menu in the toolbar near the
top of the page.

11. Social Media Plug-Ins for MLS
The Social Media Plug-in for MLS enables you to enter your social networking
account information so that your listings can be promoted on these social
media sites. This will provide a constant connection to the social networking
service, so whenever you add a new listing, make a price reduction, have an
open house or sell a listing in MLS, a social networking notification will
automatically be generated to alert your followers of your new listing.

12. beta.HAR.com
We constantly strive to stay
ahead of the curve and
provide the best online
experience and resources for
real estate consumers. With
that in mind, we have been
developing a "new" HAR.com
with new features, data and
real estate listings from across
the state of Texas.

13. Marilyn M. Maxwell
Training & Member Outreach Specialist
marilyn@har.com
(713) 629-1900 x 288
www.SlideShare.net/marilynmaxwell