2010 HAR REALTOR® Expo- Chad Cardini


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Generational Marketing

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2010 HAR REALTOR® Expo- Chad Cardini

  1. 1. HAR Member Technology and Marketing Benefits<br />Presented by<br />Marilyn M. Maxwell<br />Technology Training Specialist<br />marilyn@har.com<br />713 629-1900 x 288<br />
  2. 2. HAR provides its members80+free technology tools<br />
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  5. 5. HAR Member Blogs<br />Once you have created your blog, HAR.com will help promote it on the Houston Real Estate Blog Directory, http://blogs.har.com. Your blog will also be promoted on your HAR Member Web site, Listing Detail pages and in the HAR Member Finder.<br />If you already have an existing blog hosted by another web site, you will be able to promote it on HAR.com as well. Simply designate your blog address within the HAR Blog Builder to promote it on HAR.com.<br />
  6. 6. Houston Real Estate Blogosphere<br />Houston Real Estate Blogosphere brings together all the blog posts of REALTORS from the Houston area in one place.<br />
  7. 7. HAR Member and Listing Videos<br />HAR has developed a tool which allows HAR members to upload and share videos of themselves, their firm, and their listings with consumers on HAR.com. The member videos will add value by providing agents with an <br />opportunity to market themselvesbeyond just a static image and bio – allowing agents to engage their customers in a new way. The listing <br />videos provide consumers theopportunity to capture a more in-depth view of the property that still photos simply can’t provide. <br />
  8. 8. Houston Real Estate Videos<br />Real Estate Videos by Category<br />Agent Videos 168<br />Listing Videos 1495<br />As of 10/13/10<br />
  9. 9. Consumer Knowledge Video Series<br />The Consumer Knowledge Series of videos was created to help educate consumers about real estate and to promote the value of using a REALTOR. The short video clips include topics ranging from the real estate industry in general to the different types<br />of disclosures<br />that consumers<br />need to be<br />aware of.<br />http://www.har.com/ConsumerVideos<br />
  10. 10. HAR and Social Media Integration<br />Social media marketing is all about collaboration between people. It is about participating with everyone and sharing information. It is as much about giving as it is about receiving from the group. The premise of social media marketing is to engage with the consumer and provide value.<br />(Agent Name Here)<br />(Agent Name Here)<br />(Brokerage<br />Name Here)<br />(Brokerage Name Here)<br />Fortunately for the Realtor® community, the digital age provides many low or no-cost measures that enable you to market your services to a wide audience and remain competitive. <br />
  11. 11. Social Networking Plug-In<br />http://www.har.com/SocialNetworking<br />
  12. 12. “Online Agent” Chat<br />http://www.har.com/OnlineAgent<br />
  13. 13. Client Experience Rating Program<br />Clients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best rating possible. The Client Experience Rating system will then average the scores to determine an overall rating for the Realtor®.<br /> Clients also have an option to<br />include brief comments.<br />
  14. 14. Use Ratings as Testimonials on Custom Marketing Materials such as postcards or websites<br />
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  16. 16. 713-Realtor Property Hotline <br />Consumers can dial 713-realtor and enter a MLS number to obtain a digital audio description for that listing. In addition, consumers will be given the option to be connected to the listing agent during the call. <br />713-REALTOR Property Hotline provides your potential client an "on demand" audio walk through of your listings 24/7.<br />
  17. 17. Marketing & Printing Services<br />HAR is excited that we are working with 8Touches.com to provide you with a marketing system to create professional flyers, brochures and postcards to promote your listings.<br />Here are the key benefits:<br /><ul><li>The HAR/MLS data is automatically populated, including agent photo, company logo, and property photos
  18. 18. You can print the flyers for free from your computer, or for best quality, use 8Touches' printing services
  19. 19. Discounts on 8Touches' printing services available to HAR Members</li></li></ul><li>
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  21. 21. Where Do My Listings Go?<br />HAR Members Portal => Tools Menu => Online Marketing Tools sub-menu => REALTOR Listing Distribution<br />
  22. 22. Educational Opportunities<br />The following courses are part of our Social Media Series:<br />Real Estate Blogging 101<br />Real Estate & Facebook 101<br />Real Estate & LinkedIn 101<br />Real Estate & Twitter 101<br />Real Estate & Video 101 (Using your Flip to List)**OR**Hot iPhone Tools for Today's Realtor<br />Advanced Social Media Course - 3 hours<br />Social media skills are now part of the tool set successful Realtors must use in their marketing efforts. Upon completion of all six courses in HAR’s social media series (in any order), members will receive a certificate of completion and be named a “HAR Social Media Pro” or SMP for short.<br />The cost of each class is $25.<br />Members are able to take either the Video orthe iPhone class to earn the SMP designation.<br />
  23. 23. Marilyn M. Maxwell<br />Technology Training Specialist<br />marilyn@har.com<br />713 629-1900 x 288<br />