DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
SA Trails
1.
2. We build communication channels between travelers
and their destinations in South America.
3. 38 million international visitors will arrive in South America this
year, contributing to the $375B tourism market.
And when they do, they use the internet to stay connected and
get them from place to place.
Internet Connection Points
v
Checking in at home
Researching destinations
and local info
Posting photos to
social media
4. Which makes the internet gatekeeper
a valuable position.
Accommodation providers can provide internet access
through:
Internet Connection Points
v
Public Computers
WiFi in public areas
In Room Connectivity
5. There’s an opportunity for
accommodation providers to use
this direct to traveler channel to
their advantage
6. Having a voluntary captive audience means that hotels
and hostels benefit by bringing three constant challenges
from inefficient offline to efficient online.
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Increase the marginal revenue of each guest in house.
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Improve customer service.
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Allocate existing marketing spend more effectively.
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11. Direct Connections
A multi-channel advertising engine for local
businesses.
Local advertisers are able to reach a valuable market through
our captive audience and obligate interaction that no other advertising medium
can.
Ads are presented upon registration, pushed through a live chat feature, or
programed for delivery as slide pages during subsequent logins, lightbox ads, or
targeted email.
Cross promotional activities exploit our ability to control connectivity
on-site at both accommodations and other service industry venues.
All of these can be targeted based on time at destination, time before or after
departure, travel intentions, customer demographic, and/or browsing histories.
12. Trailblazer
Serve both travelers and advertisers through a timely display of sponsored
content focusing on an upcoming link of their journey.
We serve curated guides focusing on the immediate travel plans of users as
identified during their registration process.
These guides include content from transit and accommodation companies,
reaching guests during their decision making moment.
Feedback loops capture travelers' experience with our
suggestions and we only place advertisements that meet measured approval
standards.
13. Current presence in
Buenos Aires
Our innovative application of multi-level marketing creates a sales force of
travelers to grow this audience.
30,000+ Unique users in our first two months,
50+ Accommodation providers
2000+ visits to our portal per day
700+ new users enter our system each day
15. By reaching 120 clients, we will
revenue positive in the next 6 months
6 month outlook
16. Allowing us to enlarge our footprint and reach
more of the 26,000 hotels and hostels in South
America
2 year outlook
17. A $750,000 cash injection through sale of equity will be used to add key positions to the product
development and network management teams as well as accelerate our acquisition of advertisers. We
anticipate reaching our 2014 goals with a total monthly expenditure of $80,000.
18. Though we have only spoken of our existing product thus far, the long term value
of the channel we establish far exceeds the initial product offering.
By the end of 2015 we hope to have partnered with 3,000 accommodation providers, giving us direct access to
over 100,000 unique users per day. A detailed database of over 6.5million users with unparalleled insights into
their behavior and travel patterns.
I am very excited by the early success of our current product – but the real fun will begin after it has paved the
way to this exciting stream of users.
Thank you for your time and interest in SA Trails, I look forward to
discussing the project with you in greater detail and enjoying what lies ahead together.
