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#SMX #XXA @golander59
The shift from listing management to
LOCATION DATA MANAGEMENT
#SMX #XXA @golander59
Location Data Management isn’t a Presentation Layer Solution
Typical Stack
NAP
DATA AMPLIFIER
DATA A...
#SMX #XXA @golander59
Search Results are built from multiple Indices
#SMX #XXA @golander59
There are two components you need to understand when
building location data
#SMX #XXA @golander59
Data Amplifiers
#SMX #XXA @golander59
Google My Business profile page vs.
Google location data API
#SMX #XXA @golander59
Drive Discovery on Foursquare and Beyond
• Be discovered by & recommended
to an audience of 60 milli...
#SMX #XXA @golander59
What Consumers Want to See
The most important information that mobile searchers want to see
about a ...
#SMX #XXA @golander59
H O U R S O F
O P E R A T I O N
What are the attributes that matter in today’s world?
L AT / LO N G ...
#SMX #XXA @golander59
Time and Location go together as an important
one two punch of Context
#SMX #XXA @golander59
Manage
Build local data assets by consolidating,
cleansing, categorizing, and optimizing
data
Monito...
#SMX #XXA @golander59
Brands that increased their Listing Health
Score by 20% experienced up to:
Location Data Health Matt...
#SMX #XXA @golander59
SEE YOU AT THE NEXT #SMX
THANK YOU!
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The Shift from Listing Management to Location Data Management

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Gib Olander Presentation from SMX 2016

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The Shift from Listing Management to Location Data Management

  1. 1. #SMX #XXA @golander59 The shift from listing management to LOCATION DATA MANAGEMENT
  2. 2. #SMX #XXA @golander59 Location Data Management isn’t a Presentation Layer Solution Typical Stack NAP DATA AMPLIFIER DATA AMPLIFIER NAP NAP DATA AMPLIFIER API LISTING MANAGEMENT NAP LOCATION DATA MANAGEMENT
  3. 3. #SMX #XXA @golander59 Search Results are built from multiple Indices
  4. 4. #SMX #XXA @golander59 There are two components you need to understand when building location data
  5. 5. #SMX #XXA @golander59 Data Amplifiers
  6. 6. #SMX #XXA @golander59 Google My Business profile page vs. Google location data API
  7. 7. #SMX #XXA @golander59 Drive Discovery on Foursquare and Beyond • Be discovered by & recommended to an audience of 60 million users • 100,000 developers – including Pinterest, Waze, Microsoft, Yahoo & Twitter – use Foursquare’s location data
  8. 8. #SMX #XXA @golander59 What Consumers Want to See The most important information that mobile searchers want to see about a local business on maps: HOURS OF OPERATION SPECIAL OFFERS AND COUPONS RATINGS AND REVIEWS PRODUCTS AND SERVICES BUSINESS WEBSITE URL
  9. 9. #SMX #XXA @golander59 H O U R S O F O P E R A T I O N What are the attributes that matter in today’s world? L AT / LO N G I N D I V I D U A L LO C AT I O N L A N D I N G PA G E S / U R L S
  10. 10. #SMX #XXA @golander59 Time and Location go together as an important one two punch of Context
  11. 11. #SMX #XXA @golander59 Manage Build local data assets by consolidating, cleansing, categorizing, and optimizing data Monitor Understand your location data health and how you can improve Distribute Unleash your location data by distributing to data amplifiers to increase visibility
  12. 12. #SMX #XXA @golander59 Brands that increased their Listing Health Score by 20% experienced up to: Location Data Health Matters
  13. 13. #SMX #XXA @golander59 SEE YOU AT THE NEXT #SMX THANK YOU!

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