Tomasz Józefacki, the President of OPA Europe, and Vice President and Head of Internet Division in Agora (Poland), on the greatest challenges for online publishers in Europe and how they are dealt with at Poland’s leading media group Agora. Presentation from INMA OPA Outlook 2010 conference.
11. We
are
the
leading
Polish
media
group
298
million
euro
in
revenues
(2008)
12. We
are
the
largest
former
newspaper
publisher
on
the
Polish
net
9.6
million
58%
20%
total
reach
online
real
users
(July
among
ad
revenue
2009)
all
Polish
online
as
percentage
of
users
total
ad
revenue
of
newspaper
division
+37%
+11%
y/y
change
y/y
change
(1H
2009)
13. Top websites (Jul ’09) Gazeta.pl in categories
Users in
No. Property million Category Position
total Internet 16.7 total Polish Internet 7
1 Google 15.6 Recruitment 1
2 Onet 12.2 Real estate 2
3 Nasza-Klasa 11.7 Communities 2
4 Wirtualna Polska 10.7 Sport 3
5 Allegro 10.5 News and opinion 3
6 Interia 10.1 Lifestyle 5
7 Gazeta.pl 9.6 New technologies 5
9 o2 9.4 Automotive 6
9 YouTube 9.2 Business, finance, law 7
10 Wikipedia 7.4 Culture, entertainment 8
Dziennik 1.5 Education 13
Rzeczpospolita 0.9 Travel 13
14. We
are
the
largest
original
mul/media
content
producer
on
the
Polish
Internet
70+
online
brands
under
Gazeta.pl
umbrella
15. We
introduce
paid
content
services
and
apps,
experiment
with
e-‐commerce
19. We
build
quality
focused
adver/sing
networks
with
other
publishers
20. We
fill
all
niches,
expand
tradi/onal
paper
brands
21. We
work
with
local
organiza/ons
and
OPA
Europe
to
promote
quality
standards
and
self-‐
regula/on
22.
23. Questions?
Tomasz
Józefacki
member
of the board
Agora SA,
president
of OPA Europe
Agora SA
Czerska 8-10
PL 00-732 Warsaw
e-mail:
tomasz.jozefacki@agora.pl
phone:
+48 22 555 60 51
24. Sources of data:
Slide 10. Revenue for 2008: Agora’s annual report for 2008. 11. Usage
and reach of Gazeta.pl in June 2009: Megapanel PBI/Gemius. Online
ads vs. Print ads: Agora’s financial report for 2Q 2009. 12. Market
position of Gazeta.pl in June 2009: Megapanel PBI/Gemius. 16.
Results according to Agora’s press releases.
Sources of illustrations:
Slide 1. Photo: Agora. 2. Logos: OPA. 3. Photo: Faketrix.com.
4. Cover: Amazon.com. 5. Photo: Alfabravo.com. 6. Poster: United
Artists. 7. Photo: Flickr/World_waif. 8. Photo: Flickr/Photomishdan.
9. Photo montage: Flickr/Mrehan00. 10. Photos: Agora. 11. Photo:
Agora. 13. Web: Gazeta.pl. 14. Web: Odwazsie.pl, Komukomu.pl.
15. Photos: Agora. 16. Photos: readers of Gazeta Wyborcza/School of
photography project. 17. Web: Kotek.pl, Gazeta.pl. 18. Photo: Agora/
Glossy Media press pack. 19. Web: Wyborcza.pl, Wyborcza.biz. 20.
Poster: United Artists. 21. Photo: Agora
Photos downloaded from Flickr.com and other third-party websites
were used under Creative Commons licence ver. 3.0.