This is the presentation I'm going to use for my Google Tech Talk - July 7th, 2009. It's on a new kind of tool we call a Persona Editor.

1. Persona Editor A tool for the two-way open web

2. Two-way APIs We need to be able to write as well as read Level playing field No lock-in

3. A tool for the open web Tools got a bad rep in the 90’s, copied Director and Photoshop Tools today can only do 1 or 2 things Tools today are just another form of lock-in Need tools explicitly designed for the open web

5. Open Web data organized into the way you think Mix and match anything once it’s in the outliner every URL is a hierarchical node Work w/different kinds of data at the same time Turn data into ideas; tag or categorize them

6. Flexible model, no constraints Build new structures, new nodes of the hierarchy Create mashups –> on-the-fly And if a system has two-way APIs we can send the data back from whence it came

7. Combine static and dynamic data Archival data Activity streams, subscriptions, feeds Media Changing social data Web Services

8. Start off simple A two-way tool

9. Don’t let iTunes lock you in! Our tool can break users out of their lock-in

10. Playlists can be made up of songs from multiple sources Keep it legal, but give users what they want But make it convenient This is how it should have been all along!

11. This is how it would look in our tool Each service is it’s own node in the outline The category “Artists” and the songs themselves are also nodes Drag and drop playlists

12. Associate any struct To any node of the hierarchy

13. Aggregate photos from multiple locations Collect photos from different sources Create albums, based upon logical notions

14. Store combined albums back…. Return aggregated albums to their source Keep these albums in sync, as new photos are added to each source location

15. What enables us to do this? Outliner Two-way APIs Open Web This is how the web is supposed to work No one owns it, Everyone can use it, Anyone can improve it

16. Outliners are the perfect tool metaphor Hierarchical editor Nodes Text Links Media (images, video, audio) Other nodes Drag and drop nodes Indent/Promote nodes Create structures that represent how you ‘think’

17. Everything is a URL All posts, notes, feeds, media, people, groups are a URL ‘somewhere’ Each of these items is a node in the outline We can combine these items into any structure And mix and match any kind of data in these structures

18. Editing an ID Hub Outline Navigate thru the Outline Expand Collapse Select Cut, Copy, Paste, Edit CRUD (create, read, update, delete) Drag and drop Send a Message Move and Synchronize profile data

19. Once data is in the outline It can be structured into any hierarchical form Reordered or turned into a playlist or album Aggregated Filtered, Sorted Meta-data added Associated with: People Groups Tags

20. Aggregate and Manage your Media An outline can keep track of where all your media is stored, and keep those accounts in sync Manage and organize your media into new structures (collections) drag from source and drop into new structure These collections can be albums or playlists or completely new kind of structures

21. Aggregate and Manage your Friends Each social graph can be a separate outline Drag and drop to create new lists or tag people

22. Manage Blog Archives Edit, prune and archive your history of blog posts Migrate from one publishing platform to another

23. Use Outliners for many things 1. Edit my personal knowledge base 2. Normalize the open web 3. Create new dynamic structures

24. Feeds, Links, Bookmarks and Tags Organize your raw data into logical structures The tool uses tags to create structures for Personal Knowledge Bases

25. Logical structures are used to build Personal Knowledge Bases Combine archival static data with dynamic data Include logical structures Then map all this into personal knowledge bases and divide it all up into “personae”

26. The user’s digital lifestyle is their PKB We can map and update user’s knowledge bases into personae widgets (one for each persona)

27. Our Outliner manages Personae- so we call it a Persona editor Divide up your life into ‘personae’: Dad Employee College buddie Cut, Copy, Paste and Edit between Personae Send them out to the Open Web via: Widgets Facebook app OpenSocial app

28. Editing Personal Knowledge Bases PKBs are a mashup of everything you’ve ever created and everything that you’re interested in The tool maps URLs and site maps into outlines Converts all URLs into nodes (malleable items) Mimics the structure of the source pages or sites User Interfaces adapt to the context of the Personal Knowledge Base URLs become thumbnails Audio and video can be heard/watched People have profiles, activity feeds and status Groups have members, activity feeds and status

29. Normalize the Open Web http://pokemon.broadbandmechanics.com/~martin/wo2/

31. Combines dynamic and static data, keep all sources in sync

32. Generates Personal Knowledge Bases

33. Dynamic structures can then be rendered into widgets, Facebook apps and OpenSocial apps

34. Editing a dynamic structure outline An outline can represent a group of people inside of a dynamic structure College reunion group Members Photos Events Class statistics

35. A College Reunion community Multiple viewpoints on the same data Normalized accounts can be aggregated into a new structure

38. It’ll enable user’s to:

39. 1) Edit and maintain their personal knowledge bases

40. 2) Convert, move, manage and edit open web data

41. 3) Create new kinds of structures which combine dynamic and static data

42. 4) Aggregate ‘on-the-fly’ and edit your personae

44. UI prototype Mockup http://pokemon.broadbandmechanics.com/~martin/wo2/

45. Dashboards can be a common notion that can connect users together Dashboards can be: a start page (iGoogle, NetVibes, MyYahoo) a social network (Facebook, MySpace) a blog (Wordpress, TypePad) a meta-aggregator (FriendFeed) or practically anything else (profile or account page) Entities will also have ‘Dashboards’ Each dashboard will have an outline

46. Dashboard outline schema I - Config info on the dashboard II - ID Hub III - Social Info IV - Feeds/Channels V - Access controls VI - Content VII - Media VIII - Modules IX - UI elements

47. Dashboard outlines Distributed friending Distributed access controls Discover, share, scale Community ‘shared’ info Aggregated Groups Aggregated musical tastes

48. One’s virtual dashboard travels with them Holds all your info Adapts to the context of the environment you’re in Allows you to keep control over all your data